📌 Core Information
🔹 Job Title: Senior Designer, Brand Design
🔹 Company: AT&T
🔹 Location: Dallas, Texas
🔹 Job Type: On-site
🔹 Category: Telecommunications
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing and refining brand design elements
- Collaborating with cross-functional teams to ensure project success
- Building strong relationships across the enterprise
- Creating original design concepts and coordinating asset production
ASSUMPTION: This role requires a high level of creativity, collaboration, and attention to detail. It also involves working closely with various teams to ensure brand consistency across projects.
📋 Key Responsibilities
✅ Conceptualizes, plans, produces, and refines creative ideas and materials for team consideration
✅ Owns and is accountable for assigned projects, managing deadlines and budgets
✅ Proactively manages up with leadership to provide insight and feedback on project status
✅ Cultivates fresh ideas and nurtures a growing creative culture
✅ Communicates effectively verbally and visually, presenting design rationale during presentations and critiques
✅ Attends and contributes during internal and external work sessions, critiques, and presentations
ASSUMPTION: This role requires strong communication skills, both verbal and visual, to effectively present ideas and collaborate with teams.
🎯 Required Qualifications
Education: BFA/BS in brand, graphic, or communication design, or similar
Experience: Minimum of 3+ years of related experience in brand design
Required Skills:
- Expertise in Adobe Creative Suite, Figma, and Microsoft programs
- Ability to draw or represent design thinking using traditional design tools
- Strategic and aesthetic thinking
- Effective visual, verbal, and written communication skills
- Ability to present ideas to senior leaders with confidence and ease
- Ability to juggle multiple tasks with short-term deadlines and ambiguity
- Ability to balance speed, volume of ideation, and quality of output
Preferred Skills:
- In-house corporate experience
ASSUMPTION: While not explicitly stated, in-house corporate experience may be preferred but not required for this role.
💰 Compensation & Benefits
Salary Range: $96,000 - $144,000 USD Annual
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave
- Adoption Reimbursement
- Disability Benefits
- Life and Accidental Death Insurance
- Supplemental benefit programs
- Employee Assistance Programs
- Extensive employee wellness programs
- Employee discounts
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job listing and is typical for a senior designer role in the telecommunications industry in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. AT&T is one of the largest telecommunications companies in the world, providing a wide range of services including wireless, broadband, and entertainment.
Company Size: 10,001+ employees. As a large company, AT&T offers numerous opportunities for career growth and development.
Founded: AT&T was founded in 1875 and has a rich history in the telecommunications industry.
Company Description:
- AT&T is a global leader in communications and technology, providing a wide range of services to millions of customers worldwide.
- The company is committed to driving innovation and connecting people with their world through its network, labs, products, services, and people.
- AT&T is focused on creating a seamless and less complicated life for its customers through its products and services.
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T is a well-established company with a strong brand and a significant presence in the telecommunications industry.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for designers with 3-5 years of experience in brand design.
Reporting Structure: This role reports directly to the AVP, Head of Brand Design and supports the Marketing and Growth Organization.
Work Arrangement: On-site, with a minimum of 5 days per week required in the office.
Growth Opportunities:
- Potential to grow into a leadership role within the brand design team
- Opportunities to work on high-profile projects and collaborate with cross-functional teams
- Access to training and development programs to enhance skills and advance career
ASSUMPTION: As a large company, AT&T offers numerous opportunities for career growth and development. This role provides a chance to work on high-profile projects and collaborate with cross-functional teams.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Dallas, Texas
Geographic Context:
- Dallas is the fourth most populous city in the United States and is known for its diverse economy and vibrant cultural scene.
- The cost of living in Dallas is relatively affordable compared to other major cities in the United States.
- Dallas has a humid subtropical climate, with hot summers and mild winters.
Work Schedule: Standard business hours, with the possibility of occasional overtime to meet project deadlines.
ASSUMPTION: The work environment for this role is primarily on-site in a corporate office setting. The geographic context of Dallas offers a diverse economy and affordable cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a recruiter
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Design skills and portfolio
- Communication and presentation skills
- Cultural fit and alignment with AT&T's values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand design experience and skills
- Prepare a portfolio showcasing your best brand design work for large consumer-facing brands
- Research AT&T's brand identity and be prepared to discuss how your design aesthetic aligns with the company's brand
ATS Keywords: Brand design, Adobe Creative Suite, Figma, Microsoft programs, design thinking, visual communication, strategic thinking, collaboration, asset production, guideline authorship
ASSUMPTION: The application process for this role is typical for a corporate position in the design field. Applicants should be prepared to showcase their design skills and align their aesthetic with AT&T's brand identity.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Figma
- Microsoft programs
- Traditional design tools (e.g., sketchbooks, pencils, markers)
ASSUMPTION: The tools and technologies required for this role are standard for brand design professionals. Applicants should be proficient in Adobe Creative Suite, Figma, and Microsoft programs, as well as traditional design tools.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Simplicity
- Inspiration
Work Style:
- Collaborative and team-oriented
- Focused on driving innovation and connecting people with their world
- Committed to creating a seamless and less complicated life for customers
Self-Assessment Questions:
- Do you have a strong portfolio showcasing award-winning brand design work for large consumer-facing brands?
- Are you comfortable working in a collaborative and team-oriented environment?
- Do you have a passion for driving innovation and connecting people with their world through design?
ASSUMPTION: AT&T values expertise, simplicity, and inspiration in its brand design efforts. Applicants should be able to demonstrate these values in their work and align with the company's mission and values.
⚠️ Potential Challenges
- Working in a large corporate environment may require navigating complex organizational structures and politics
- Managing multiple projects and deadlines may be challenging, requiring strong project management skills
- Collaborating with cross-functional teams may present communication and coordination challenges
- Working on a wide range of brand design projects may require adaptability and quick learning
ASSUMPTION: As a large corporation, AT&T may present unique challenges in terms of navigating organizational structures and managing multiple projects. Applicants should be prepared to work collaboratively and adaptably in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other senior brand design positions in the telecommunications industry, with a focus on conceptual development, design refinement, asset and system buildout, and guideline authorship
- However, AT&T's large size and global presence may offer more opportunities for career growth and development compared to smaller companies
- Career paths in brand design may vary depending on the specific company and industry, but typically involve progression from junior to mid-level to senior roles
ASSUMPTION: This role is similar to other senior brand design positions in the telecommunications industry, but AT&T's large size and global presence may offer more opportunities for career growth and development.
📝 Sample Projects
- Redesigning AT&T's brand identity and guidelines to reflect the company's evolution and values
- Developing a comprehensive brand style guide for AT&T's marketing and advertising campaigns
- Creating a cohesive visual language for AT&T's products and services, ensuring consistency across all touchpoints
ASSUMPTION: These sample projects are representative of the types of brand design work that may be required for this role at AT&T.
❓ Key Questions to Ask During Interview
- Can you describe the brand design team's structure and how this role fits within it?
- How does this role collaborate with other teams within the Marketing and Growth Organization?
- What are the most pressing brand design challenges facing AT&T, and how does this role address them?
- What opportunities are there for growth and development within the brand design team and AT&T more broadly?
- How does AT&T support work-life balance for its employees?
ASSUMPTION: These key questions are designed to help applicants better understand the role, the team, and the company, and to assess whether the position is a good fit for their career goals and work-life balance needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand design experience and skills
- Prepare a portfolio showcasing your best brand design work for large consumer-facing brands
- Research AT&T's brand identity and be prepared to discuss how your design aesthetic aligns with the company's brand
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
