📌 Core Information
🔹 Job Title: Senior Digital Marketing and Demand Generation Manager (US Remote)
🔹 Company: LeanTaaS
🔹 Location: Remote (Available in select US states)
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing, 🎯 Demand Generation
📌 Essential Job Details
🚀 Job Overview
As a Senior Digital Marketing and Demand Generation Manager at LeanTaaS, you'll lead multi-channel demand generation campaigns for healthcare software solutions, with a primary focus on the iQueue for Infusion Centers product line. In this strategic role, you'll drive qualified leads, increase conversion rates, and contribute to pipeline creation while managing digital marketing initiatives, nurture campaigns, and website content optimization.
ASSUMPTION: The job type is assumed to be full-time based on the comprehensive nature of responsibilities, compensation structure, and benefits package, though not explicitly stated in the original listing.
📋 Key Responsibilities
Campaign Strategy & Execution
- ✅ Own demand generation campaign execution and strategy for the iQueue for Infusion Centers team
- ✅ Drive qualified leads, higher conversion rates, and pipeline creation
- ✅ Manage campaign strategy, execution, optimization, and performance tracking across channels
Event & Field Marketing Support
- ✅ Support event execution including booth collateral, field marketing dinners, pre/post-show emails
- ✅ Coordinate with business development for lead follow-up
Vendor & Partnership Management
- ✅ Identify and cultivate partnerships with new vendors to enhance demand generation efforts
- ✅ Expand reach to new target prospects for the Infusion product
Email Marketing & Content Creation
- ✅ Develop and execute comprehensive outbound multi-touch email marketing programs
- ✅ Write, build, and optimize email copy, landing pages, and audience segmentation lists for three business units
AI & Personalization
- ✅ Work with Marketing Ops and BDR leads to launch GenAI-driven personalization and lead nurturing
- ✅ Utilize AI-powered tools for hyper-personalized content, email sequences, and chatbot interactions
Paid Media & Website Management
- ✅ Collaborate on paid media campaigns (PPC, social ads, retargeting) to drive high-intent traffic
- ✅ Support website content updates for accuracy, timeliness, and SEO optimization
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related fields, or equivalent experience
Experience: 5-7 years of demand generation experience within B2B SaaS
Skills:
- Proven track record in driving conversion rates and pipeline growth
- Strong analytical skills for data interpretation and campaign optimization
- Proficiency with Salesforce, Marketo AND Pardot/Hubspot, Google products
- Familiarity with GenAI applications in marketing
- Strong project management skills to handle multiple campaigns simultaneously
- Excellent written and verbal communication
- Analytical thinking and ability to create Salesforce reports
- Self-starter with ownership mentality
- Ability to meet deadlines in a fast-paced environment
Preferred: Prior healthcare industry experience
💰 Compensation & Benefits
Salary Range: $110,000 - $140,000 annually
Benefits:
- Competitive compensation package (base salary, target bonus, stock options)
- 401(k) Match
- Comprehensive healthcare benefits
- Generous Paid Time Off and Parental Leave
- Monthly reimbursements for Skill Building, Wellness, Transportation, and/or Home Office
- Education Reimbursement for select courses/programs
Industry Comparison: This compensation range is competitive for senior digital marketing roles in healthcare SaaS, especially for a remote position with comprehensive benefits and equity options.
ASSUMPTION: The industry comparison is based on current market rates for similar senior marketing roles in healthcare technology companies.
📌 Applicant Insights
🔍 Company Context
Industry Position: LeanTaaS is a growth-stage healthcare software company creating solutions that combine lean principles, predictive analytics, and machine learning to transform hospital operations. They serve more than 190 health systems and over 1,200 hospitals across 49 states.
Company Size: Mid-sized growth company with significant market penetration in the healthcare space
Company Stage: Growth stage with substantial funding ($300M+ raised from top-tier investors like Bain Capital, Insight Partners, and Goldman Sachs)
Recognition: Named among the top 100 AI companies in the world
ASSUMPTION: The company size is inferred from the growth stage description, number of customers served, and significant funding received.
📊 Role Analysis
Career Level: Senior individual contributor with strategic responsibility
Reporting Structure: Likely reports to the Director or VP of Marketing
Team Size/Composition: Works within a Demand Generation team structure, collaborating with Marketing Ops, BDRs, content marketing, and account-based marketing teams
Growth Opportunities: Potential growth paths include Director of Demand Generation, VP of Marketing, or specialized leadership in digital marketing strategy
ASSUMPTION: The reporting structure and growth opportunities are based on standard organizational hierarchies in marketing departments at growth-stage SaaS companies.
🌍 Location & Work Environment
Office Type: Remote position with flexibility
Geographic Restrictions: Available only in specific states: AK, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, LA, MA, MD, ME, MI, MO, MT, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI, WV
Office Options: Company maintains offices in Santa Clara, CA and Charlotte, NC for employees who prefer occasional or regular office work
Work Schedule: Standard full-time schedule with flexibility typical of remote tech roles
ASSUMPTION: The work schedule is assumed to follow standard full-time patterns with remote-work flexibility, based on common practices in the tech industry.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at healthcare SaaS companies, expect multiple rounds including initial screening, marketing team interviews, cross-functional stakeholder discussions, and possibly a strategic marketing assessment or presentation
Key Assessment Areas:
- Demonstrated ability to drive pipeline and conversion metrics
- Strategic thinking in multi-channel campaign development
- Technical proficiency with required marketing platforms
- Analytical capabilities and data-driven decision making
- Project management skills and ability to handle multiple priorities
Application Tips:
- Highlight specific campaign results with quantifiable metrics on pipeline generation
- Showcase experience with the exact tools mentioned (Salesforce, Marketo, Pardot/Hubspot)
- Demonstrate understanding of healthcare B2B sales cycles if possible
- Include examples of AI-enhanced marketing initiatives you've implemented
ATS Keywords: demand generation, pipeline growth, conversion optimization, multi-channel campaigns, Marketo, Pardot, Salesforce, B2B SaaS, healthcare marketing, GenAI, AI marketing, email marketing, paid media, analytics
ASSUMPTION: These insights are based on standard practices for senior marketing roles in healthcare technology companies and may vary by specific hiring team preferences.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo (primary), Pardot/Hubspot (secondary)
- Analytics: Google Analytics, Google Search Console, Google Tag Manager
- Advertising: Google Ads, social media advertising platforms
- AI Tools: ChatGPT, Jasper, custom LLMs
- Email Marketing: Likely integrated with marketing automation platforms
- Content Management: Website CMS system (specific platform not mentioned)
ASSUMPTION: While the specific tools are mentioned in the listing, the extent of usage and proficiency level with each tool is assumed based on standard industry usage patterns.
👔 Cultural Fit Considerations
Company Values: Innovation, data-driven decision making, operational excellence, and healthcare transformation
Work Style: Self-sufficient yet collaborative, hands-on with strategic thinking, detail-oriented with focus on solutions
Self-Assessment Questions:
- Are you comfortable balancing strategic planning with tactical execution?
- Do you thrive in environments where you need to manage multiple priorities and campaigns simultaneously?
- Are you passionate about healthcare improvement through technology?
- Do you enjoy being a self-starter while still contributing to collaborative solutions?
- Are you data-driven and analytical in your approach to marketing?
ASSUMPTION: The company values are inferred from the company description, product focus, and stated role requirements around analytical thinking and solution orientation.
⚠️ Potential Challenges
- Managing campaigns across three business units may require significant context-switching and prioritization skills
- The role requires proficiency in multiple complex systems (Marketo AND Pardot/Hubspot plus Salesforce)
- Working remotely while coordinating with field events and multiple internal stakeholders requires strong communication
- Healthcare industry has specific regulations and sales cycles that may affect marketing strategy
- Growth-stage companies often have evolving processes and priorities requiring adaptability
ASSUMPTION: These challenges are inferred from the breadth of responsibilities and healthcare SaaS context, not explicitly stated limitations of the role.
📈 Similar Roles Comparison
This position differs from standard digital marketing roles by combining:
- Broader Scope: Covers both strategic planning and tactical execution across multiple channels
- Technical Depth: Requires proficiency in multiple marketing automation platforms rather than specializing in one
- AI Integration: Specifically emphasizes GenAI applications, which is cutting-edge for marketing positions
- Industry Focus: Healthcare technology knowledge is valued, with its unique regulatory and sales cycle considerations
Comparable roles might include "Healthcare Marketing Director," "B2B SaaS Demand Generation Leader," or "Digital Marketing Strategist," though this position combines elements from all three.
ASSUMPTION: This comparison is based on standard marketing role structures in the tech industry, with healthcare SaaS-specific considerations added.
📝 Sample Projects
- Developing an integrated multi-channel campaign to target new infusion center prospects, including email sequences, paid media, and content assets, with specific KPIs for pipeline generation
- Creating and implementing a lead nurturing strategy using AI-powered personalization to increase conversion rates for leads at various sales funnel stages
- Optimizing paid digital advertising across platforms to increase qualified traffic and reduce cost per lead for the infusion center product line
- Collaborating on a major healthcare industry event strategy, including pre/post-event communications, booth engagement tactics, and lead qualification process
- Implementing an analytics framework to better track campaign performance and provide actionable insights for marketing optimization
ASSUMPTION: These projects are illustrative examples derived from the responsibilities outlined in the job description, not confirmed initiatives.
❓ Key Questions to Ask During Interview
- "What are the most significant marketing challenges the iQueue for Infusion Centers team is currently facing in terms of lead generation and pipeline creation?"
- "How do you measure marketing success for this role, and what specific KPIs would I be accountable for?"
- "Can you describe how the marketing team collaborates with sales and product teams to align on campaign strategy and messaging?"
- "What stage of implementation is the company at with GenAI marketing tools, and what are your expectations for how this role will advance those initiatives?"
- "How does the company's growth stage and funding impact marketing priorities and resource allocation?"
- "What opportunities exist for professional development and career advancement within the marketing organization as the company continues to grow?"
ASSUMPTION: These questions are suggested based on typical considerations for a senior marketing role in a healthcare SaaS company and may need to be tailored based on specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
Application Preparation:
- Customize your resume to highlight experience with the specific tools mentioned (Salesforce, Marketo, Pardot/Hubspot)
- Include quantifiable results from previous demand generation campaigns (pipeline generated, conversion rates improved, etc.)
- Reference any healthcare industry experience prominently
- Prepare a portfolio of campaign examples if possible, especially those involving AI-enhanced marketing
ATS Optimization:
- Include key terms like "demand generation," "B2B SaaS marketing," "pipeline growth," "multi-channel campaigns," and "Marketo" in your resume
- Mirror language from the job description, particularly around specific tools and methodologies
- Use a clean, ATS-friendly resume format without complex formatting that might not parse correctly
Before Applying:
- Verify that your state of residence is on the approved list for remote work
- Research LeanTaaS's solutions, particularly the iQueue for Infusion Centers product
- Connect with current employees on LinkedIn to gain additional insights about the company culture
- Prepare to speak about how your experience aligns with healthcare technology even if you don't have direct industry experience
Post-Application:
- Follow up within 1-2 weeks if you haven't received a response
- Prepare for multiple interview rounds focused on both strategic thinking and hands-on marketing execution
- Be ready to discuss how you approach campaign measurement and optimization
