📌 Core Information
🔹 Job Title: Senior Digital Marketing Communications Manager
🔹 Company: 7-Eleven
🔹 Location: VIC - Support Office, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the day-to-day partnership with the Velocity Frequent Flyer Program
- Driving customer acquisition, engagement, retention, personalisation, and revenue growth across CRM and digital channels
- Optimising operational efficiency and enhancing customer engagement using advanced technologies and digital marketing platforms
- Contributing to enterprise-wide digital transformation initiatives
- Establishing robust reporting frameworks to track key performance metrics
ASSUMPTION: This role requires a strategic mindset, strong stakeholder management skills, and a deep understanding of digital marketing and CRM to drive business outcomes and customer engagement.
📋 Key Responsibilities
✅ Manage the Velocity partnership to deliver business outcomes in line with growth forecasts and strategic priorities
✅ Leverage advanced technologies and digital marketing platforms to optimise operational efficiency, enhance customer engagement, and maximise marketing ROI
✅ Direct the innovation pipeline to identify, prioritise, and implement initiatives that drive continuous improvement and sustained competitive advantage
✅ Contribute to enterprise-wide digital transformation initiatives to future-proof the organisation and maintain industry leadership
✅ Oversee performance marketing strategy, ensuring all campaigns are data-driven, measurable, and aligned with commercial objectives
✅ Establish robust reporting frameworks to track, analyse, and communicate key performance metrics, ensuring transparency and accountability
✅ Partner with cross-functional and external stakeholders to deliver an integrated media strategy across earned, owned, and paid channels to strengthen brand presence and drive business results
✅ Champion a customer-centric approach, ensuring digital marketing strategies remain aligned with evolving customer expectations and behaviours
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong leadership, communication, and problem-solving skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in a digital marketing, CRM, or similar role with loyalty partner experience
Required Skills:
- Proven experience in digital marketing, CRM, or similar roles
- Strong communication and stakeholder management skills
- Proven ability to drive customer acquisition, engagement, and retention
- Experience with Mar Tech and personalisation platforms, Adobe desired
Preferred Skills:
- Previous experience with a large retailer
- Experience with the Velocity Frequent Flyer Program
- Fluency in Adobe Experience Cloud
ASSUMPTION: Given the role's focus on digital marketing and CRM, candidates should have a strong background in these areas and be comfortable working with advanced technologies and digital marketing platforms.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 150,000 per annum (Based on industry standards for a senior digital marketing manager with 5-10 years of experience in Australia)
Benefits:
- Highly flexible work environment (including WFH)
- Bonus & incentive program
- 15 weeks paid parental leave
- 2 days paid volunteer leave per year
- 1:1 career and professional development with your people lead
- Unlimited access to LinkedIn Learning
- Store discounts, and free 7-Eleven Coffee
- Social club & open committee with regular events
Working Hours: Full-time (38 hours per week), with flexibility for hybrid work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior digital marketing manager with 5-10 years of experience in Australia. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically convenience stores and franchising
Company Size: 7-Eleven is a large organisation with over 10,000 employees globally, providing a structured and established work environment with ample opportunities for growth and development
Founded: 1927, with a rich history and strong brand presence in the convenience retail industry
Company Description:
- 7-Eleven is the world's largest operator, franchisor, and licensor of convenience stores
- Known for its iconic products and commitment to customer convenience
- Offers a wide range of products, including food, beverages, and general merchandise
Company Specialties:
- Convenience retail
- Franchising
- International expansion
- Product innovation
Company Website: http://www.7-ELEVEn.com
ASSUMPTION: 7-Eleven's extensive experience and global presence provide a stable and supportive work environment, with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior, with potential for growth into management or leadership roles
Reporting Structure: This role reports directly to the Head of Loyalty and Partnerships, with potential for cross-functional collaboration with various teams, including marketing, IT, and customer experience
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Progression into management or leadership roles within the marketing or loyalty functions
- Expansion into international markets or new business areas
- Development of skills and expertise through training, mentorship, and on-the-job experience
ASSUMPTION: This role offers strong potential for career growth and development within a large, established organisation.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a mix of open-plan and private work areas
Office Location(s): VIC - Support Office, Australia
Geographic Context:
- Melbourne, VIC, Australia, is a vibrant, multicultural city with a strong economy and a high quality of life
- The VIC - Support Office is centrally located, with easy access to public transportation and amenities
- The office is surrounded by green spaces, parks, and recreational facilities
Work Schedule: Full-time, with flexibility for hybrid work arrangements and potential for overtime during peak periods
ASSUMPTION: The VIC - Support Office provides a modern, collaborative work environment with easy access to amenities and recreational facilities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- In-depth interviews with the hiring manager and relevant stakeholders
- Final interview with the Head of Loyalty and Partnerships
- Background check and reference check
Key Assessment Areas:
- Digital marketing and CRM expertise
- Strategic thinking and problem-solving skills
- Stakeholder management and communication skills
- Cultural fit and alignment with 7-Eleven's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the 7-Eleven brand and the Velocity Frequent Flyer Program
- Showcase your ability to drive customer acquisition, engagement, and retention through specific examples and achievements
ATS Keywords: Digital Marketing, CRM, Loyalty Programs, Velocity Frequent Flyer, Customer Acquisition, Customer Engagement, Marketing ROI, Stakeholder Management, Adobe, Mar Tech, Personalisation Platforms
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's technical skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Adobe Experience Cloud (including Adobe Analytics, Adobe Audience Manager, and Adobe Campaign)
- MarTech platforms (e.g., Marketo, Salesforce Marketing Cloud, or similar)
- CRM systems (e.g., Salesforce, Microsoft Dynamics, or similar)
- Data analysis and visualisation tools (e.g., Tableau, Power BI, or similar)
ASSUMPTION: Familiarity with Adobe Experience Cloud and MarTech platforms is highly desirable for this role, as they are commonly used in digital marketing and CRM functions.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Collaboration
- Innovation
- Accountability
Work Style:
- Agile and adaptable
- Collaborative and team-oriented
- Data-driven and analytical
- Strategic and forward-thinking
- Results-focused and accountable
Self-Assessment Questions:
- How do you ensure that your digital marketing strategies align with evolving customer expectations and behaviours?
- Can you provide an example of a time when you successfully managed a complex stakeholder relationship to drive business outcomes?
- How do you approach continuous improvement and sustained competitive advantage in your digital marketing strategies?
ASSUMPTION: 7-Eleven values a customer-centric, collaborative, and innovative work culture, with a focus on driving business results and continuous improvement.
⚠️ Potential Challenges
- Managing a large-scale loyalty program with multiple stakeholders
- Balancing strategic planning with day-to-day operational tasks
- Keeping up with the latest trends and technologies in digital marketing and CRM
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong leadership, communication, and time management skills to succeed.
📈 Similar Roles Comparison
- Compared to other senior digital marketing roles, this position places a stronger emphasis on loyalty program management and stakeholder collaboration
- In the retail industry, this role is unique in its focus on the intersection of digital marketing, CRM, and loyalty programs
- Career progression in this role may follow a path into marketing leadership or enterprise-wide digital transformation initiatives
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on driving customer acquisition, engagement, and retention through digital marketing and CRM.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive customer acquisition for the Velocity Frequent Flyer Program
- Implementing a new CRM system to improve customer data management and segmentation, leading to more personalised and effective marketing campaigns
- Conducting a comprehensive audit of the current loyalty program and recommending strategic improvements to enhance customer engagement and retention
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a strong understanding of digital marketing, CRM, and loyalty program management.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Velocity Frequent Flyer Program and the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing and customer experience teams within the organisation?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does 7-Eleven support the professional development and growth of its employees in this role?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: These interview questions help assess the strategic priorities, cross-functional collaboration, performance metrics, professional development opportunities, and work-life balance for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, CRM, and loyalty program management
- Prepare examples of your past achievements in driving customer acquisition, engagement, and retention through digital marketing and CRM
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
