Senior Digital Marketing, SEO, CRO & Automation

📌 Core Information

🔹 Job Title: Senior Digital Marketing, SEO, CRO & Automation

🔹 Company: Katalon, Inc.

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-8 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in digital marketing, focusing on web experience, SEO, and automation
• Cross-functional collaboration to optimize user journey and drive qualified pipeline
• Expertise in HubSpot automation and technical SEO
• AI-driven experimentation and optimization

ASSUMPTION: This role requires a well-rounded digital marketer with a strong background in SEO, CRO, and marketing automation, who is also comfortable with AI tools and cross-functional collaboration.

📋 Key Responsibilities

✅ Lead digital strategy and web experience optimization, improving buyer journey and conversion rates

✅ Own technical SEO and AI optimization, enhancing organic traffic and visibility

✅ Manage HubSpot automation infrastructure, ensuring data integrity and campaign execution

✅ Experiment with AI-driven tools to boost team efficiency and improve marketing outcomes

✅ Develop and maintain performance dashboards, translating insights into actionable improvements

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, requiring a versatile and proactive digital marketer.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8 years of hands-on digital marketing experience, ideally in B2B SaaS environments

Required Skills:

• Proven success in improving website conversion rates, organic traffic, and lead funnel efficiency
• 3+ years owning marketing automation platforms (HubSpot required)
• Strong understanding of modern SEO practices, EEAT, Core Web Vitals, and technical site health
• Proficient in HubSpot CMS, CRM workflows, lists, scoring, and campaign automation
• Familiarity with tools such as Screaming Frog, Google Search Console, GA4, Ahrefs, Hotjar

Preferred Skills:

• Familiarity with HTML, CSS, Python, JSON-LD, and Hubspot CMS
• Certifications in HubSpot Marketing Automation, Google Analytics, or AI for Marketing

ASSUMPTION: Candidates should have a solid foundation in digital marketing, with a focus on SEO, CRO, and marketing automation, along with a growth-oriented mindset and curiosity about AI.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Digital Marketing role in Vietnam)

Benefits:

• Competitive Pay & Bonuses
• Health Coverage
• Flexible Work Options
• Generous Time Off
• Location-Tailored Benefits
• Top-of-the-Line Equipment
• Modern Facilities
• Room to Grow & Thrive

Working Hours: Full-time (40 hours/week), flexible

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Digital Marketing role in Vietnam, considering the candidate's experience level and the company's size. Benefits are tailored to the employee's location and needs.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2016

Company Description:

• Katalon is an AI-augmented test automation platform that enables quality assurance, DevOps, and software teams to deliver world-class customer experiences.
• The company offers a comprehensive suite of tools for web, mobile, API, and packaged application testing.
• Katalon has been named a G2 Leader in software testing for 11 consecutive quarters and a Great Place to Work for three consecutive years.

Company Specialties:

• AI-augmented quality management platform
• Mobile testing
• Automation testing
• Software testing
• App testing
• Web testing
• Performance testing
• Regression testing
• Test maintenance
• E2E testing
• Cross-browser testing
• Data-driven testing
• Salesforce testing
• SAP testing
• API testing

Company Website: katalon.com

ASSUMPTION: Katalon is a well-established company in the software development industry, focusing on AI-augmented testing solutions. They prioritize employee growth and offer competitive benefits.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Demand Generation and collaborates with cross-functional teams, including Web Dev, Product Marketing, Content, Community, Docs, and RevOps.

Work Arrangement: Remote OK, with flexible work options and generous time off

Growth Opportunities:

• Potential to lead and mentor junior team members
• Chance to expand skills in AI-driven marketing and cross-functional collaboration
• Opportunity to contribute to the company's growth and success in the software testing industry

ASSUMPTION: This role offers significant growth opportunities, both in terms of skill development and career advancement, as the company continues to expand and innovate in the AI-augmented testing space.

🌍 Location & Work Environment

Office Type: Remote-friendly, with an office in Atlanta, Georgia

Office Location(s): Atlanta, Georgia, USA

Geographic Context:

• Ho Chi Minh City, Vietnam, is a vibrant, bustling city with a growing tech industry
• The cost of living is generally lower than in major Western cities
• The city offers a mix of traditional culture and modern amenities

Work Schedule: Full-time (40 hours/week), with flexible work options

ASSUMPTION: While this role is remote-friendly, applicants should be comfortable working with a team based in different time zones and be prepared to adapt to the local work culture and time zone.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the Head of Demand Generation

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• HubSpot automation and technical SEO skills
• AI-driven experimentation and optimization
• Cross-functional collaboration and communication

Application Tips:

• Highlight specific examples of improving website conversion rates, organic traffic, and lead funnel efficiency
• Demonstrate a strong understanding of modern SEO practices and technical site health
• Showcase your experience with HubSpot and other relevant marketing tools
• Tailor your resume and cover letter to emphasize your skills and experience in digital marketing, SEO, CRO, and marketing automation

ATS Keywords: Digital Marketing, SEO, CRO, Marketing Automation, HubSpot, AI Optimization, Technical SEO, Web Experience, A/B Testing, Lead Qualification, Content Intelligence, Performance Metrics, Collaboration, Experimentation, Growth Mindset

ASSUMPTION: The application process may vary, but typically involves several stages, including an assessment of the candidate's technical skills and cultural fit. Applicants should be prepared to provide specific examples of their achievements in digital marketing, SEO, CRO, and marketing automation.

🛠️ Tools & Technologies

• HubSpot
• Screaming Frog
• Google Search Console
• GA4
• Ahrefs
• Hotjar
• AI-driven tools (ChatGPT, Gemini, N8N)

ASSUMPTION: Candidates should have experience with the listed tools and be open to learning and experimenting with new AI-driven tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Growth-oriented

Work Style:

• Results-driven
• Data-informed
• Cross-functional
• Adaptable
• Continuously learning

Self-Assessment Questions:

• Do I thrive in a collaborative, cross-functional environment?
• Am I comfortable owning projects end-to-end and driving results?
• Do I have a growth-oriented mindset and a strong curiosity about AI?

ASSUMPTION: Candidates should assess their fit with the company's values and work style, ensuring they are comfortable with a results-driven, data-informed, and collaborative environment that prioritizes continuous learning and growth.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the latest AI-driven marketing tools and trends
• Adapting to a remote work environment and collaborating with a global team
• Balancing strategic planning with hands-on execution

ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to new tools and trends, and thrive in a remote, global work environment that requires both strategic thinking and hands-on execution.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven marketing experimentation and optimization, setting it apart from traditional digital marketing roles
• While the core responsibilities of SEO, CRO, and marketing automation are common in digital marketing roles, the AI-driven aspect and cross-functional collaboration make this role distinct
• Career progression in this role could lead to leadership positions in digital marketing, AI-driven marketing, or cross-functional management

ASSUMPTION: This role offers a unique blend of digital marketing, AI-driven experimentation, and cross-functional collaboration, setting it apart from traditional digital marketing roles and presenting distinct career growth opportunities.

📝 Sample Projects

• Developing and executing a comprehensive SEO audit and optimization plan for the company's website
• Implementing and optimizing AI-driven tools to improve marketing efficiency and outcomes
• Collaborating with cross-functional teams to create a seamless user journey and improve conversion rates

ASSUMPTION: These sample projects illustrate the role's focus on AI-driven marketing, SEO, CRO, and cross-functional collaboration, providing applicants with a clear understanding of the types of initiatives they may work on.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does the company support the integration of AI-driven tools into marketing strategies?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• What opportunities are there for professional development and growth within the company?
• How does the company foster a culture of innovation and continuous learning?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, ensuring a strong fit and a clear understanding of expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your skills and experience in digital marketing, SEO, CRO, and marketing automation
• Prepare for a technical assessment or case study, focusing on your expertise in HubSpot, SEO, and AI-driven marketing
• Research the company and be prepared to discuss your fit with their values and work style during the interview
• Follow up with the HR team one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.