Senior Digital Marketing Specialist (Google Ads)

📌 Core Information

🔹 Job Title: Senior Digital Marketing Specialist (Google Ads)

🔹 Company: Seadev

🔹 Location: Danang, Đà Nẵng, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing Google Ads campaigns to drive traffic and generate leads for ShedPro clients
• Continuously optimizing campaigns to maximize ROI and achieve measurable results
• Collaborating with internal teams to ensure cohesive marketing strategies
• Providing exceptional client service through clear, professional communication

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay updated with Google Ads best practices and trends.

📋 Key Responsibilities

✅ Plan, create, and implement Google Ads campaigns tailored to clients' unique needs

✅ Perform keyword research, audience targeting, and ad copy creation to maximize ROI

✅ Set up conversion tracking and other performance measurement tools

✅ Monitor campaign performance daily to ensure KPIs are being met

✅ Continuously optimize campaigns by adjusting bids, refining ad copy, and updating targeting strategies

✅ Perform A/B testing on ad creatives, keywords, and landing pages

✅ Monitor and manage ad budgets to ensure efficient use of client resources while maximizing results

✅ Prepare detailed campaign performance reports and provide actionable insights

✅ Communicate campaign outcomes and recommendations to clients in a clear, professional manner

✅ Work closely with the Product Development & Service Delivery teams to ensure cohesive marketing strategies

✅ Provide feedback on website landing pages to enhance campaign performance

ASSUMPTION: This role may require occasional work outside of regular hours to monitor and optimize campaigns, especially during high-traffic periods.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (preferred but not required)

Experience: Proven experience managing Google Ads campaigns with measurable success

Required Skills:

• Fluency in English (writing, speaking, listening, reading)
• Strong understanding of Google Ads tools, including Search, Display, Video, and Shopping campaigns
• Proficiency in Google Analytics, Google Tag Manager, and other analytics tools
• Strong copywriting and communication skills
• Excellent analytical skills with the ability to interpret data and provide actionable insights

Preferred Skills:

• Google Ads Certification
• Familiarity with the shed industry or B2B marketing

ASSUMPTION: While a degree in Marketing or Business is preferred, the company may consider candidates with relevant experience and a strong portfolio.

💰 Compensation & Benefits

Salary Range: The salary range for this role is VND 15,000,000 - 25,000,000 per month, depending on experience and qualifications. This is based on industry standards for senior digital marketing roles in Vietnam.

Benefits:

• 13th Salary, Work Anniversary Bonus, Referral Bonus, Commission for Bringing New Project
• Birthday Gifts for Employees and Their Children, Wedding Anniversary Gift, Tet's Gift, Baby Shower, Women's Day, Children's Day
• Private Health Insurance & Annual Health Checkup
• Annual Assessments, Vietnam Social Security Contribution
• Free Daily Snack, Friday Lunch
• Company Retreat, Family Day, Thanksgiving, Christmas, Year End Party
• 17 Days Off Per Year, Half Friday Off in 03 Months of Summer
• Weekly Training & Inspirational Talks at Social Forum, English Classes
• Sport Activities (Badminton & Football)

Working Hours: Full-time, 40 hours per week. Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Seadev operates in the advertising services industry, focusing on digital marketing and software development.

Company Size: Seadev is a small company with 11-50 employees, which may offer a more agile and collaborative work environment.

Founded: Seadev was founded in 2011 and has since grown to have offices in the US and Vietnam.

Company Description:

• Seadev is an international digital agency with a development office in Da Nang, Vietnam, and representatives in the US.
• The company delivers simple, beautiful, and affordable web-based sales and marketing solutions.
• Seadev's purpose is to create jobs, improve lives, and make awesome stuff.

Company Specialties:

• Software Development
• Training Workshops
• Website Development
• Technology Consulting
• Social Media Marketing
• Marketing Strategy
• App Development
• Design & Media Arts
• Brand Development
• Analytics & Reporting
• Online Advertising Management
• Copywriting & Copyediting

Company Website: seadev.us

ASSUMPTION: Seadev's small size may allow for more direct impact on the company's growth and success, as well as closer collaboration with team members.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and independence in managing Google Ads campaigns.

Reporting Structure: The Google Ads Specialist reports directly to the Product Manager/Product Director.

Work Arrangement: This role is on-site, with occasional overtime required to monitor and optimize campaigns.

Growth Opportunities:

• As Seadev continues to grow, there may be opportunities for the Google Ads Specialist to take on more responsibilities or move into a management role.
• The company's focus on continuous learning and development may provide opportunities for the incumbent to expand their skillset and advance their career.

ASSUMPTION: Seadev's focus on creating jobs and improving lives may present unique growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Seadev's office in Danang is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 33 An Thuong 33, Da Nang, Da Nang 55000, VN

Geographic Context:

• Danang is the fourth-largest city in Vietnam and is known for its beautiful beaches, historic sites, and vibrant culture.
• The city has a tropical monsoon climate, with hot, humid weather from February to May and heavy rainfall from October to January.
• Danang is well-connected by air, rail, and road, making it easy to travel to other parts of Vietnam and the region.

Work Schedule: The work schedule is Monday to Friday, 8:30 AM to 5:30 PM, with a one-hour lunch break. Occasional overtime may be required.

ASSUMPTION: Danang's tropical climate may require adjustments to the work schedule during the hottest months to ensure employee comfort and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the company founder

Key Assessment Areas:

• Google Ads expertise and campaign management skills
• Analytical skills and data-driven decision making
• Communication and presentation skills
• Cultural fit and alignment with Seadev's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Google Ads and provide examples of successful campaigns you've managed.
• Showcase your analytical skills by preparing a brief analysis of a hypothetical Google Ads campaign.

ATS Keywords: Google Ads, Campaign Management, Keyword Research, A/B Testing, Analytics, Client Service, Marketing Strategy

ASSUMPTION: Seadev's interview process may include practical exercises or case studies to assess the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Google Ads platform (Search, Display, Video, Shopping)
• Google Analytics
• Google Tag Manager
• Microsoft Excel or Google Sheets
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Google Ads Specialist may be required to learn and use additional tools and technologies as needed to optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Create Inspiration
• Do the Right Thing
• Be Humble
• Work Hard, Play Hard

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Continuously learning and improving

Self-Assessment Questions:

• Do you align with Seadev's company values, particularly 'Create Inspiration' and 'Do the Right Thing'?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you have a strong work ethic and a willingness to learn and adapt?

ASSUMPTION: Seadev's company culture emphasizes creativity, collaboration, and continuous learning, which may appeal to candidates who thrive in dynamic, innovative environments.

⚠️ Potential Challenges

• Managing multiple Google Ads campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with Google Ads platform updates and best practices, which may require ongoing learning and certification
• Occasional overtime to monitor and optimize campaigns, which may impact work-life balance
• Danang's tropical climate, which may require adjustments to the work schedule during the hottest months

ASSUMPTION: Seadev's small size and focus on growth may present unique challenges and opportunities for the Google Ads Specialist.

📈 Similar Roles Comparison

• Unlike other Google Ads Specialist roles, this position focuses on driving traffic and generating leads for ShedPro clients in the North American market.
• Seadev's small size and focus on growth may offer more direct impact on the company's success and closer collaboration with team members.
• Career progression in this role may involve taking on more responsibilities or moving into a management role as Seadev continues to grow.

ASSUMPTION: Seadev's unique focus on creating jobs, improving lives, and making awesome stuff may present unique opportunities and challenges for the Google Ads Specialist.

📝 Sample Projects

• Developing and implementing a Google Ads campaign for a ShedPro client, with a focus on driving traffic and generating leads
• Analyzing campaign performance data to identify trends and optimize targeting, bidding, and ad creative strategies
• Collaborating with the Product Development & Service Delivery teams to ensure cohesive marketing strategies and exceptional client service

ASSUMPTION: The Google Ads Specialist's projects may vary depending on the unique needs of ShedPro clients and the company's overall marketing objectives.

❓ Key Questions to Ask During Interview

• Can you describe the typical Google Ads campaign structure for ShedPro clients?
• How does Seadev collaborate with clients to ensure cohesive marketing strategies?
• What opportunities are there for professional development and growth within the company?
• How does Seadev support work-life balance for its employees?
• What is the company's approach to managing multiple Google Ads campaigns simultaneously?

ASSUMPTION: Seadev's interview process may provide opportunities for candidates to ask questions and gain insights into the company's culture, values, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a brief analysis of a hypothetical Google Ads campaign to demonstrate your analytical skills.
• Follow up with Seadev one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.