📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist – SEO Specialist
🔹 Company: Wolters Kluwer
🔹 Location: Hybrid - 8 days a month in the office. See locations on the posting.
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: Hybrid (8 days in office)
🚀 Job Overview
Key aspects of this role include:
- Focusing on UpToDate and Medi-Span brands to grow inbound web contributions
- Identifying and tracking relevant keywords and terms with potential to drive qualified web traffic
- Optimizing web content and improving organic search visibility
- Coordinating paid keyword efforts across the business
- Acting as the business’ SEO and SEM subject matter expert
ASSUMPTION: This role requires a strong understanding of SEO and SEM strategies, as well as experience working with marketing teams and content management systems.
📋 Key Responsibilities
✅ Work with marketing functions to identify, categorize, and track relevant keywords for products and solutions
✅ Research keywords to identify organic opportunities for search visibility
✅ Understand AI search behavior and optimize content and strategy for AI-first platforms
✅ Track organic and paid search visibility against direct and indirect competitors
✅ Optimize web content to align with paid and organic opportunities
✅ Identify and leverage on- and off-site tactics to improve organic search visibility
✅ Coordinate paid keyword efforts across the business to ensure minimal overlap among segments and high-performing organic efforts
✅ Report on organic and paid search performance
✅ Track current search trends and identify opportunities to increase organizational visibility
✅ Act as the business’ SEO and SEM subject matter expert
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, Journalism, Marketing, English, or related field preferred, or equivalent communications experience
Experience: 3+ years in search optimization or search marketing role, preferably in a global organization
Required Skills:
- Experience in keyword research and tracking platforms (Conductor, Moz, SEM Rush, etc.)
- Experience working with contemporary content management systems, Sitecore preferred
- Experience with Google Webmaster Tools and Google Analytics
Preferred Skills:
- Experience in a healthcare or technology company
ASSUMPTION: Candidates with experience in a global organization and familiarity with healthcare or technology industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 - $133,750
Benefits:
- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is a target range and may vary based on factors such as experience, skills, and location. Benefits are subject to change and may vary based on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Wolters Kluwer operates in the software development industry, focusing on providing workflow solutions, mobile applications, and high-quality content across multiple professional markets.
Company Size: Wolters Kluwer is a large organization with over 10,000 employees worldwide. This size allows for ample opportunities for growth and collaboration.
Founded: Wolters Kluwer was founded in 1836 and has since grown into a global leader in professional information, software solutions, and services.
Company Description:
- Wolters Kluwer helps customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
- The company serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide.
- Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands.
Company Specialties:
- Software tools & digital information
- Workflow solutions
- Mobile
- Point-of-use applications
Company Website: http://www.wolterskluwer.com
ASSUMPTION: Wolters Kluwer's global presence and diverse range of products and services provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 3+ years of experience in search optimization or marketing.
Reporting Structure: The SEO Specialist will work closely with marketing functions across the Health Clinical Effectiveness business and Health Division marketing team.
Work Arrangement: This role is a hybrid position, requiring employees to be in the office 8 days a month.
Growth Opportunities:
- As Wolters Kluwer is a large organization, there may be opportunities for advancement within the marketing department or other related fields.
- The company's global presence may also provide opportunities for international assignments or relocation.
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, providing flexibility for employees.
🌍 Location & Work Environment
Office Type: Wolters Kluwer has multiple office locations across the United States, including Chicago, IL; Minneapolis, MN; Clayton, MO; Waltham, MA; and St. Cloud, MN.
Office Location(s): See locations on the posting.
Geographic Context:
- Chicago, IL: Known for its vibrant culture, diverse neighborhoods, and thriving business scene.
- Minneapolis, MN: Offers a high quality of life, with a strong job market and numerous cultural attractions.
- Clayton, MO: A suburb of St. Louis, Clayton is known for its upscale neighborhoods and strong business community.
- Waltham, MA: A suburb of Boston, Waltham offers a mix of urban and suburban living with easy access to the city's cultural and professional opportunities.
- St. Cloud, MN: A mid-sized city located about 65 miles northwest of Minneapolis, St. Cloud offers a lower cost of living and a strong sense of community.
Work Schedule: Full-time, with 8 days required in the office per month.
ASSUMPTION: The hybrid work arrangement allows for flexibility in work-life balance, while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- SEO and SEM knowledge and experience
- Keyword research and tracking skills
- Ability to work effectively with cross-functional teams
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant SEO and SEM experience and achievements in your resume
- Prepare examples of keyword research and optimization projects you've worked on
- Be ready to discuss your understanding of AI search behavior and trends
- Demonstrate your ability to work effectively with marketing teams and content management systems
ATS Keywords: SEO, SEM, keyword research, content optimization, AI search behavior, Google Analytics, Google Webmaster Tools, Sitecore, marketing teams, cross-functional collaboration
ASSUMPTION: Wolters Kluwer's application process may vary depending on the role and location, so it's important to follow the specific instructions provided in the job posting.
🛠️ Tools & Technologies
- Conductor, Moz, SEM Rush, or other keyword research and tracking platforms
- Sitecore or other contemporary content management systems
- Google Webmaster Tools and Google Analytics
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Integrity
- Accountability
- Innovation
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach identifying and tracking relevant keywords for products and solutions?
- Can you describe your experience with AI search behavior and optimizing content for AI-first platforms?
- How do you collaborate effectively with marketing teams and content management systems?
ASSUMPTION: Wolters Kluwer values employees who are customer-focused, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Keeping up with the ever-changing landscape of SEO and SEM trends and best practices
- Balancing the demands of multiple marketing teams and stakeholders
- Managing the hybrid work arrangement and maintaining effective communication with remote team members
- Ensuring consistent and high-quality keyword research and optimization across a diverse range of products and services
ASSUMPTION: These challenges can be overcome with strong communication skills, a commitment to continuous learning, and a results-driven approach.
📈 Similar Roles Comparison
- This role is focused on the UpToDate and Medi-Span brands, while similar SEO Specialist roles may be more general or focused on other products or services
- Wolters Kluwer's global presence and diverse range of products and services provide unique opportunities for career growth and development
- This role requires a strong understanding of AI search behavior, while similar roles may not have this requirement
ASSUMPTION: Candidates should consider how their skills and experience align with the specific requirements of this role and how it fits with their long-term career goals.
📝 Sample Projects
- Conducting a comprehensive keyword research project for a new product launch
- Optimizing a website's content and structure to improve organic search visibility for a specific set of keywords
- Developing and implementing a strategy to improve the company's search engine rankings for a specific set of high-priority keywords
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current SEO and SEM strategies for the UpToDate and Medi-Span brands, and how this role fits into those strategies?
- How does the marketing team collaborate with other departments to identify and track relevant keywords and optimize web content?
- What are the biggest challenges facing the SEO and SEM efforts for the UpToDate and Medi-Span brands, and how can this role help address them?
- How does Wolters Kluwer support the professional development and growth of its SEO and SEM specialists?
- What is the work-life balance like for this role, and how does the hybrid work arrangement support that?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the company's SEO and SEM strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant SEO and SEM experience and achievements in your resume
- Prepare examples of keyword research and optimization projects you've worked on
- Be ready to discuss your understanding of AI search behavior and trends
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
