Senior Digital Marketing Strategist

📌 Core Information

🔹 Job Title: Senior Digital Marketing Strategist

🔹 Company: Tecsys Inc.

🔹 Location: Montreal, Quebec, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing global digital assets and coordinating paid media campaigns
• Contributing to SEO strategy and execution
• Optimizing the company's website and digital platforms
• Driving measurable business outcomes through digital marketing efforts

ASSUMPTION: This role requires a strategic mindset and deep digital marketing expertise to effectively manage global digital assets and drive business outcomes.

📋 Key Responsibilities

✅ Maintain and continuously optimize Tecsys.com and related digital platforms across multiple regions and languages

✅ Manage global web content publishing workflows, ensuring detail, brand consistency, and localization best practices

✅ Lead ongoing website enhancements, including AI-powered tools, chat integrations, new modules, and backend scalability

✅ Support web layout design, UI/UX testing, and functionality optimization

✅ Coordinate cross-functional web projects and provide light graphic editing support as needed

✅ Assist in implementing SEO strategies including on-page optimization, off-page initiatives, and content enhancements

✅ Conduct keyword research and competitive analysis to identify and prioritize organic growth opportunities

✅ Contribute to SEO reporting and ongoing strategy refinement

✅ Oversee and support the execution of paid media campaigns in collaboration with agency partners and internal teams

✅ Support the implementation and performance optimization of Account-Based Marketing (ABM) strategies and platforms

✅ Monitor campaign KPIs and performance data to inform continuous improvements and maximize ROI

✅ Contribute to the development and optimization of landing pages and digital assets for lead generation

✅ Partner with campaign, event, and partner marketing teams to support integrated, multi-channel demand generation initiatives

✅ Use platform and internal analytics tools to monitor campaign effectiveness and digital performance

✅ Analyze monthly KPIs and performance trends and deliver insights and recommendations to marketing leadership

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive digital marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 5 years of experience in digital marketing or demand generation, preferably in a B2B or SaaS environment

Required Skills:

• Hands-on experience with HubSpot CMS/CRM or similar marketing automation platforms
• Experience with ABM platforms and managing paid media campaigns (search, display, social)
• Strong understanding of core digital marketing disciplines: paid media, SEO, website management, analytics, database management, and reporting
• Excellent organizational skills with the ability to manage multiple projects and deadlines effectively
• Proficiency in Excel (pivot tables, lookups, reporting); comfortable working with campaign data
• Exceptional attention to detail and a proactive, self-starting mindset
• Strong written and verbal communication skills, with the ability to collaborate effectively across teams
• Strong proficiency in both written and verbal English communication

Preferred Skills:

• French language skills

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving business outcomes through digital channels are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Senior Digital Marketing Strategist role in Montreal)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Employee assistance program
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Flexible work arrangements available.

ASSUMPTION: Tecsys offers competitive compensation and benefits packages to attract and retain top talent in the digital marketing field.

📌 Applicant Insights

🔍 Company Context

Industry: Tecsys operates in the Software Development industry, focusing on supply chain solutions for various sectors, including healthcare, retail, and logistics.

Company Size: Tecsys is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: Tecsys was founded in 1983 and has since grown into a global provider of transformative supply chain solutions.

Company Description:

• Tecsys is a global provider of transformative supply chain solutions that equip growing organizations with industry-leading services and tools to achieve operational greatness.
• The company specializes in warehouse management, distribution management, transportation management, and supply chain management, among other services.
• Tecsys serves a diverse range of clients, including healthcare systems, hospitals, pharmacy businesses, distributors, retailers, and 3PLs.

Company Specialties:

• Warehouse Management
• Distribution Management
• Transportation Management
• Supply Management
• Financial Management
• Delivery Management
• Point-of-Use Management
• Analytics
• Business Intelligence
• Cloud
• Supply Chain Management
• Healthcare
• IDN
• Hospitals
• High-volume Distribution
• Supply Chain Platform
• Health Systems
• OMS
• Retail Order Management
• Distributed Order Management
• Retail
• 3PL
• Logistics
• SaaS
• and Software

Company Website: http://www.tecsys.com

ASSUMPTION: Tecsys' extensive experience and expertise in supply chain solutions make it an attractive employer for professionals seeking to grow in the industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and strategic thinking in digital marketing.

Reporting Structure: The Senior Digital Marketing Strategist will report directly to the Director of Demand Generation and work closely with cross-functional teams, including campaign, event, and partner marketing teams, as well as agency partners.

Work Arrangement: This role is Remote OK, offering flexible work arrangements to accommodate various work preferences and needs.

Growth Opportunities:

• Potential career progression into a leadership or management role within the marketing department
• Opportunities to expand skills and knowledge in digital marketing and related fields
• Chance to work on global projects and collaborate with diverse teams

ASSUMPTION: Tecsys' focus on continuous learning and professional development creates opportunities for employees to grow and advance within the organization.

🌍 Location & Work Environment

Office Type: Tecsys has conveniently located offices and collaborative workspaces in multiple locations, including Montreal, Quebec, Canada.

Office Location(s): 1 Place Alexis Nihon, Suite 800, Montreal, QC H3Z 3B8, CA

Geographic Context:

• Montreal is a vibrant, multicultural city with a rich history and a thriving arts and culture scene
• The city offers a high quality of life, with excellent education, healthcare, and recreational facilities
• Montreal is a bilingual city, with French and English being the official languages

Work Schedule: Full-time, 40 hours per week. Flexible work arrangements available, with the option to work remotely.

ASSUMPTION: Tecsys' digital-first work environment and conveniently located offices provide employees with the flexibility and resources needed to succeed in their roles.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager or panel

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Ability to manage global digital assets and coordinate cross-functional projects
• Strong communication and collaboration skills
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your past digital marketing campaigns and their outcomes
• Research Tecsys and the supply chain industry to demonstrate your understanding of the company and its mission

ATS Keywords: Digital Marketing, SEO, Paid Media, Analytics, HubSpot, ABM, Project Management, Content Management, UI/UX, Data Analysis, Communication, Collaboration, Attention to Detail, Self-Starter, Organizational Skills, B2B Marketing

ASSUMPTION: Tecsys' recruitment process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the organization.

🛠️ Tools & Technologies

• HubSpot CMS/CRM
• ABM platforms (e.g., ZoomInfo, Demandbase, 6sense, Terminus)
• Paid media platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to Tecsys' digital marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Data-driven
• Results-oriented
• Adaptable
• Collaborative
• Proactive

Self-Assessment Questions:

• Do you have a proven track record of driving business outcomes through digital marketing efforts?
• Are you comfortable managing global digital assets and coordinating cross-functional projects?
• Do you thrive in a data-driven, results-oriented work environment?

ASSUMPTION: Candidates who align with Tecsys' company values and work style are more likely to succeed and enjoy their time at the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines effectively
• Balancing strategic planning with hands-on execution
• Adapting to a fast-paced, dynamic work environment
• Working with cross-functional teams and agency partners to drive digital marketing success

ASSUMPTION: These challenges can be overcome by strong organizational skills, attention to detail, and a proactive, self-starting mindset.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or Senior Demand Generation Manager in a B2B or SaaS environment
• However, this role places a stronger emphasis on global digital asset management and SEO strategy
• Career progression opportunities may vary depending on the organization and its specific needs

ASSUMPTION: While this role shares similarities with other senior digital marketing positions, its unique focus on global digital asset management and SEO strategy sets it apart.

📝 Sample Projects

• Developing and executing a global SEO strategy to improve organic search rankings and drive traffic to Tecsys.com
• Managing a paid media campaign to generate leads and drive brand awareness for a new product launch
• Collaborating with cross-functional teams to optimize Tecsys.com for improved user experience and conversions

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Senior Digital Marketing Strategist role at Tecsys.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tecsys support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?
• How does Tecsys measure the success of its digital marketing efforts, and how will my performance be evaluated?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Tecsys' work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your past digital marketing campaigns and their outcomes
• Research Tecsys and the supply chain industry to demonstrate your understanding of the company and its mission
• Follow up with Tecsys one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.