📌 Core Information
🔹 Job Title: Senior Digital Marketing Strategist
🔹 Company: Ramsey Solutions
🔹 Location: Franklin, TN
🔹 Job Type: Full-Time (On-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: Mid-Level (5-10 years)
🔹 Remote Status: On-site (Relocation assistance available)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing and content strategies
- Collaborating with cross-functional teams to drive marketing success
- Utilizing customer insights and data to inform marketing decisions
- Creating targeted marketing campaigns that address audience needs
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong background in digital marketing and experience working with cross-functional teams.
📋 Key Responsibilities
✅ Create and implement dynamic omnichannel marketing strategies leveraging email, content marketing, SEO, and organic social media
✅ Inspire and help team members prioritize tasks, fostering a culture of creativity and problem-solving
✅ Utilize Google Analytics for in-depth analysis and personalized marketing
✅ Conduct research to create targeted marketing campaigns and maintain transparent communication with stakeholders through detailed reports
ASSUMPTION: This role requires a strong understanding of digital marketing channels and the ability to analyze data to inform marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of digital marketing experience, including analyzing marketing funnels and identifying areas for enhancement. 1+ years of planning and driving marketing campaigns.
Required Skills:
- Proven experience in digital marketing, with a focus on email marketing and organic social media
- Strong analytical skills, with experience using Google Analytics
- Excellent communication and stakeholder management skills
- Ability to work collaboratively with cross-functional teams
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with SEO best practices
- Strong project management skills
ASSUMPTION: While not explicitly stated, a strong understanding of content marketing and SEO best practices would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000/year + profit sharing
Benefits:
- Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
- 401(k) retirement plan with 4% match/company contribution
- Annual wellness, counseling and grocery membership reimbursement
- On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
- Dependent care FSA
- Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!
Working Hours: Full-time, with flexible schedules available
ASSUMPTION: The salary range provided is based on the job description and industry standards for a senior digital marketing role in the Nashville area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1992
Company Description:
- Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.
- The company was founded by Dave Ramsey, who is known for his no-nonsense money advice on the radio since 1992.
- Ramsey Solutions offers a variety of products and services, including Financial Peace University, Live Events, and the Ramsey Show, which is heard by millions of listeners each week.
Company Specialties:
- Teaching people how to beat debt and build wealth
- Personal development
- Entrepreneurship
- Financial wellness
- Mental health
- Marriage and family
- Business leadership
Company Website: https://www.ramseysolutions.com/
ASSUMPTION: Ramsey Solutions is a well-established company in the financial services industry, with a strong focus on personal finance and empowerment.
📊 Role Analysis
Career Level: Mid-level, with potential for growth and leadership opportunities
Reporting Structure: This role reports to the Marketing Director and works closely with cross-functional teams, including content creators, designers, and analysts.
Work Arrangement: On-site, with flexible schedules available
Growth Opportunities:
- Potential to take on more leadership responsibilities as the team grows
- Opportunities to work on a variety of projects and campaigns
- Access to professional development and leadership training
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: On-site, with a campus designed to house a variety of unique work and play zones
Office Location(s): Franklin, TN
Geographic Context:
- Franklin is a suburb of Nashville, with a population of approximately 75,000 people
- The area offers a mix of urban and rural living, with easy access to outdoor activities and a vibrant cultural scene
- The cost of living in Franklin is relatively affordable compared to other major metropolitan areas
Work Schedule: Full-time, with flexible schedules available to accommodate appointments, family obligations, and other needs
ASSUMPTION: The on-site work environment at Ramsey Solutions is designed to foster collaboration and creativity, with a variety of work and play zones available to team members.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the Marketing Director
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical skills and data-driven decision making
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Be prepared to discuss your experience with marketing funnels and campaign planning
- Showcase your understanding of the Ramsey Solutions brand and mission
ATS Keywords: Digital Marketing, Marketing Strategy, Campaign Planning, Google Analytics, Stakeholder Management, Team Collaboration, Customer Insights, Omnichannel Marketing
ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on digital marketing experience and alignment with company values.
🛠️ Tools & Technologies
- Google Analytics
- Marketing automation tools (e.g., HubSpot, Marketo)
- SEO tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used in this role may vary, but a strong understanding of digital marketing channels and relevant tools is required.
👔 Cultural Fit Considerations
Company Values:
- Commonsense education and empowerment
- Giving hope to everyone in every walk of life
- Countercultural approach to personal finance and wealth building
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you align with Ramsey Solutions' mission and values?
- Are you comfortable working in a collaborative, on-site environment?
- Do you have a strong understanding of digital marketing channels and relevant tools?
ASSUMPTION: Ramsey Solutions values teamwork, data-driven decision making, and a countercultural approach to personal finance and wealth building.
⚠️ Potential Challenges
- On-site work arrangement may not be suitable for candidates who prefer remote or hybrid work
- The role requires a strong understanding of digital marketing channels and relevant tools, which may present a learning curve for candidates with limited experience
- The countercultural approach to personal finance and wealth building may not resonate with all candidates
- Franklin, TN, may not be an ideal location for candidates who prefer to live in more urban or rural areas
ASSUMPTION: While Ramsey Solutions offers a unique work environment and mission, candidates should carefully consider their personal preferences and work style before applying.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Strategist in other organizations, but with a focus on countercultural personal finance and wealth building
- Unlike other roles in the financial services industry, this role requires a strong understanding of biblical principles and their application to personal finance
- Career progression in this role may involve taking on more leadership responsibilities and working closely with other departments
ASSUMPTION: While this role shares similarities with other senior digital marketing roles, its unique focus on countercultural personal finance and wealth building sets it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and implementing a targeted email marketing campaign to promote Financial Peace University
- Conducting keyword research and on-page optimization to improve SEO performance for the Ramsey Solutions website
- Creating and executing a social media campaign to promote the release of a new book by Dave Ramsey
ASSUMPTION: The specific projects in this role may vary, but they will all require a strong understanding of digital marketing channels and relevant tools.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Ramsey Solutions approach SEO and content marketing, and how does this role fit into those strategies?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Ramsey Solutions support the professional development and growth of its team members?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare for your interview by researching Ramsey Solutions' mission, values, and approach to personal finance
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
