Senior Digital Marketing Strategist

📌 Core Information

🔹 Job Title: Senior Digital Marketing Strategist

🔹 Company: Tecsys Inc.

🔹 Location: Montreal, Quebec, Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing global digital assets and platforms
• Coordinating paid media campaigns and ABM strategies
• Contributing to SEO strategy and execution
• Supporting integrated demand generation initiatives

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive measurable business outcomes through digital marketing channels.

📋 Key Responsibilities

✅ Web & Digital Platform Management: Maintain and optimize Tecsys.com and related digital platforms, manage content publishing workflows, lead website enhancements, and support web layout design and UI/UX testing.

✅ Search Engine Optimization (SEO): Assist in implementing SEO strategies, conduct keyword research, and contribute to SEO reporting and strategy refinement.

✅ Paid Media & Demand Generation: Oversee and support the execution of paid media campaigns, support ABM strategies, monitor campaign KPIs, and contribute to landing page development.

✅ Campaign & Event Support: Partner with campaign and event marketing teams to support integrated, multi-channel demand generation initiatives.

✅ Analytics & Reporting: Use analytics tools to monitor campaign effectiveness and digital performance, analyze KPIs, and deliver insights and recommendations to marketing leadership.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to achieve digital marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 5 years of experience in digital marketing or demand generation, preferably in a B2B or SaaS environment

Required Skills:

• Proven experience with HubSpot CMS/CRM or similar marketing automation platforms
• Experience with ABM platforms and managing paid media campaigns
• Strong understanding of core digital marketing disciplines
• Excellent organizational skills and attention to detail
• Strong proficiency in Excel and data analysis
• Strong written and verbal communication skills in English

Preferred Skills:

• French language skills
• Experience with AI-powered tools and chat integrations
• Knowledge of the supply chain industry

ASSUMPTION: Candidates with a strong analytical mindset, proactive approach, and proven track record in digital marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a mid-senior level digital marketing role in Montreal)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Employee assistance program
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: Tecsys offers competitive compensation and benefits packages for the industry, focusing on work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Tecsys operates in the Software Development industry, specializing in supply chain solutions for healthcare, retail, and logistics sectors.

Company Size: Tecsys has 501-1,000 employees, providing ample opportunities for collaboration and growth.

Founded: 1983, with a rich history of innovation and growth in the supply chain industry.

Company Description:

• Tecsys is a global provider of transformative supply chain solutions
• Equips growing organizations with industry-leading services and tools
• Focuses on operational greatness and driving measurable business outcomes

Company Specialties:

• Warehouse Management
• Distribution Management
• Transportation Management
• Supply Management
• Financial Management
• Delivery Management
• Point-of-Use Management
• Analytics and Business Intelligence
• Cloud and Supply Chain Management

Company Website: http://www.tecsys.com

ASSUMPTION: Tecsys' focus on supply chain solutions and commitment to driving operational greatness creates an environment where strategic thinkers and problem solvers can thrive.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: This role reports directly to the Director of Demand Generation and collaborates with various internal teams, including campaign, event, and partner marketing teams.

Work Arrangement: Remote OK, with flexible scheduling and the option to work from Tecsys' conveniently located offices.

Growth Opportunities:

• Advancement within the marketing department (e.g., Manager, Director roles)
• Expansion into other areas of the business, such as product management or sales enablement
• International opportunities, as Tecsys has offices in Canada, the United States, Denmark, and the United Kingdom

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Tecsys has a digital-first work environment, combined with conveniently located offices and collaborative workspaces.

Office Location(s): Montreal, Quebec, Canada (with remote work options)

Geographic Context:

• Montreal is a multicultural city with a vibrant tech industry
• Known for its high quality of life, affordability, and work-life balance
• Offers a variety of cultural attractions, outdoor activities, and culinary experiences

Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work remotely

ASSUMPTION: Tecsys' digital-first work environment and flexible scheduling options cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the marketing leadership team
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Tecsys' values

Application Tips:

• Highlight relevant digital marketing experience and achievements
• Tailor your resume and cover letter to emphasize your fit for this role
• Prepare for behavioral and situational interview questions focused on digital marketing scenarios
• Research Tecsys' industry, company history, and values to demonstrate your interest and understanding

ATS Keywords: Digital Marketing, Demand Generation, SEO, Paid Media, Analytics, HubSpot CMS, ABM Platforms, Project Management, Communication, Collaboration, Content Management, Data Analysis, UI/UX Testing, Graphic Editing, Keyword Research, Performance Optimization, Reporting

ASSUMPTION: Tecsys' interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• HubSpot CMS/CRM
• ABM platforms (e.g., ZoomInfo, Demandbase, 6sense, Terminus)
• Paid media platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates should have experience with relevant digital marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Data-driven and analytical
• Strategic and proactive
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest digital marketing trends and best practices?
• Can you describe a time when you optimized a website or digital campaign to improve performance?
• How do you approach collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Tecsys values candidates who are passionate about digital marketing, committed to continuous learning, and eager to contribute to a collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Collaborating effectively with remote team members and stakeholders
• Adapting to changes in priorities and strategies as the business grows and evolves

ASSUMPTION: Successful candidates will be proactive, organized, and adaptable, with strong communication and time management skills to overcome these challenges.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses on global digital asset management and ABM strategies
• Tecsys' focus on the supply chain industry provides unique opportunities to work on industry-specific campaigns and content
• This role offers a blend of strategic planning, hands-on execution, and cross-functional collaboration, providing a well-rounded experience for career growth

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other digital marketing opportunities in the industry.

📝 Sample Projects

• Global website redesign and optimization project, including AI-powered tools and chat integrations
• Development and execution of an ABM strategy to target high-value accounts in the healthcare industry
• SEO audit and optimization project, resulting in a 30% increase in organic traffic and a significant improvement in search engine rankings

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the Senior Digital Marketing Strategist role at Tecsys.

❓ Key Questions to Ask During Interview

• How does this role fit into Tecsys' overall marketing strategy and growth plans?
• Can you describe the team structure and dynamics within the marketing department?
• What are the most significant challenges facing the digital marketing team in the coming year, and how can this role contribute to addressing them?
• How does Tecsys support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to provide insight into Tecsys' marketing strategy, team dynamics, and commitment to employee growth and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
• Prepare for behavioral and situational interview questions focused on digital marketing scenarios
• Research Tecsys' industry, company history, and values to demonstrate your interest and understanding
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.