Senior Digital Marketing Strategist (hybrid)

📌 Core Information

🔹 Job Title: Senior Digital Marketing Strategist (hybrid)

🔹 Company: Zirous

🔹 Location: West Des Moines, Iowa, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Driving Zirous' digital marketing efforts, focusing on paid advertising, web presence optimization, and high-quality marketing asset production.
• Collaborating with marketing and sales teams to execute digital strategies, campaigns, and performance analytics.
• Working in a hybrid model, with both remote and on-site days at the West Des Moines, IA office.
• Contributing to a supportive and collaborative team environment.

ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-informed decision making and innovative marketing strategies.

📋 Key Responsibilities

✅ Lead and manage paid social media campaigns across Facebook, LinkedIn, and Instagram, including audience targeting, creative development, ad structure, A/B testing, and performance optimization.

✅ Oversee the company website, managing structure, content updates, design, and SEO to ensure an engaging and optimized user experience.

✅ Utilize tools such as Google Analytics, Tag Manager, and Search Console to monitor performance, track KPIs, and drive data-informed decisions.

✅ Design and maintain digital and print collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop), including landing pages, sales materials, business cards, and event signage.

✅ Develop on-brand templates and assets for web, email, social, and event use.

✅ Manage full-funnel marketing campaigns and customer journeys, engaging prospects, MQLs, SQLs, and customers throughout their lifecycle.

✅ Collaborate with sales and marketing stakeholders to align messaging, drive lead generation, and support overall business goals.

✅ Assist with events, webinars, and partner marketing initiatives, ensuring consistent branding and messaging across all touchpoints.

✅ Perform other duties as assigned.

ASSUMPTION: This role requires strong project management skills, with the ability to balance multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing, communications, or a related field

Experience: 3 - 5 years of digital marketing experience

Required Skills:

• Proficient in Adobe Creative Suite for design and content development
• Skilled in content management systems (CMS) such as WordPress, with a strong understanding of web optimization and SEO best practices
• Experienced in managing and executing paid advertising campaigns across Facebook, LinkedIn, and Instagram
• Strong critical thinking and problem-solving skills
• Must be an action-oriented leader who deploys exceptional project management skills

Preferred Skills:

• Familiarity with email marketing and automation platforms, Marketo, is preferred
• Working knowledge of CRM platforms, with a preference for experience in Salesforce

ASSUMPTION: Candidates with experience in both analytical and creative aspects of digital marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for mid-level digital marketing roles in West Des Moines, IA)

Benefits:

• 401(k) Match
• Flexible Time Off (FTO)
• Paid Holidays
• Cell Phone Subsidy
• Discounts with Verizon
• Professional Development Opportunities
• Employee of the Month Awards
• Employee of the Year Awards
• Company-wide Lunches
• Lunch and Learns
• Casual Dress

Working Hours: Full-time, 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level digital marketing roles in West Des Moines, IA. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services, with a focus on marketing technology, cloud, analytics, integration, identity, and development.

Company Size: 51-200 employees, offering a supportive environment that promotes both personal and professional development.

Founded: 1986, with over 35 years of experience providing IT solutions to customers.

Company Description:

• Zirous is a tech firm that aims to improve customers' business processes by leveraging their business data and pairing it with cutting-edge technologies.
• The company offers a wide range of services, including data analytics, managed services, marketing technology, data engineering, identity and access management, security intelligence, service-oriented architecture (SOA), infrastructure, cloud, and development.
• Zirous has partnerships with several great companies, such as Oracle, SailPoint, AWS, Microsoft, Adobe, Sailpoint, Okta, Workato, and Tealium.

Company Specialties:

• Oracle
• SOA/Integration
• Hadoop
• Database
• Identity Management
• Big Data
• Cloud
• Data
• Data Analytics
• Development
• SailPoint
• Machine Learning
• Artificial Intelligence
• Security Intelligence
• and managed services

Company Website: www.zirous.com

ASSUMPTION: Zirous' extensive experience and partnerships with leading technology companies enable them to provide high-quality solutions to their customers.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development.

Reporting Structure: This role reports directly to the Director of Marketing.

Work Arrangement: Hybrid, with 3 days on-site at the West Des Moines, IA office and 2 days remote.

Growth Opportunities:

• Employee of the Month and Employee of the Year awards with bonus amounts for each.
• Professional development opportunities, such as certifications, continued education, and speaking engagements.
• Flexible scheduling options, allowing employees to balance their personal and professional lives.

ASSUMPTION: This role offers ample opportunities for growth and development within the company, as well as a supportive work environment that values employee success.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern office located in West Des Moines, IA.

Office Location(s): 1503 42nd St. Suite 210, West Des Moines, IA 50266, US

Geographic Context:

• West Des Moines is a suburb of Des Moines, the capital and most populous city in Iowa.
• The area offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas.
• West Des Moines is home to numerous Fortune 500 companies and offers ample job opportunities in various industries.

Work Schedule: Full-time, with flexible scheduling options and a hybrid work arrangement.

ASSUMPTION: The hybrid work environment at Zirous allows employees to balance their work and personal lives, while still fostering collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Director of Marketing and other team members
• Final interview with the CEO or another executive team member
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and creative problem-solving abilities
• Project management skills and ability to balance multiple projects
• Collaboration and teamwork skills
• Alignment with Zirous' company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role.
• Be prepared to discuss specific examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made throughout the process.
• Research Zirous' company values and be ready to discuss how your personal values align with theirs.

ATS Keywords: Digital Marketing, Paid Advertising, SEO, Adobe Creative Suite, CMS, Project Management, Data Analysis, Lead Generation, Social Media Marketing, Email Marketing, Collaboration, Event Marketing, Creative Development, Performance Optimization, Web Optimization, Critical Thinking

ASSUMPTION: Zirous uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Content Management Systems (CMS) such as WordPress
• Google Analytics, Tag Manager, and Search Console
• Marketo (preferred)
• Salesforce (preferred)
• Social media platforms (Facebook, LinkedIn, Instagram)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and execute marketing campaigns, optimize web presence, and analyze performance data.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Fun

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy using data to inform marketing strategies?
• Are you comfortable working in a collaborative team setting and contributing to a supportive work environment?
• Do you have a proven track record of success in digital marketing, with a strong focus on paid advertising and web optimization?
• Are you comfortable working in a hybrid environment, with both remote and on-site days?

ASSUMPTION: Zirous values employees who are a strong cultural fit, with a focus on customer-centric, innovative, collaborative, accountable, and fun team members.

⚠️ Potential Challenges

• Managing multiple projects and deadlines effectively in a fast-paced environment.
• Balancing both analytical and creative aspects of digital marketing.
• Adapting to a hybrid work environment, with a mix of remote and on-site days.
• Keeping up with industry trends and best practices in digital marketing.

ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to learn and adapt, and a commitment to continuous professional development.

📈 Similar Roles Comparison

• This role differs from other digital marketing positions in its focus on paid advertising and web optimization, as well as its hybrid work arrangement.
• Zirous' focus on marketing technology, cloud, analytics, integration, identity, and development sets it apart from other companies in the industry.
• Career paths at Zirous may include opportunities for growth into management or specialized roles within the marketing department.

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the marketing department at Zirous.

📝 Sample Projects

• Developing and executing a comprehensive paid advertising campaign across Facebook, LinkedIn, and Instagram, with a focus on driving lead generation and optimizing performance.
• Conducting a thorough SEO audit of the Zirous website and implementing optimization strategies to improve organic search rankings and user experience.
• Designing and maintaining a suite of on-brand templates and assets for web, email, social, and event use, ensuring consistent branding and messaging across all touchpoints.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for success in this role, with a focus on paid advertising, web optimization, and creative development.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Zirous support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Zirous measure the success of its digital marketing campaigns, and what KPIs are most important?
• What is the company culture like, and how does it contribute to employee success and satisfaction?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role.
• Prepare examples of your past marketing campaigns, their outcomes, and the data-driven decisions you made throughout the process.
• Research Zirous' company values and be ready to discuss how your personal values align with theirs.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.