Senior Digital Marketing Strategist (hybrid)

📌 Core Information

🔹 Job Title: Senior Digital Marketing Strategist (hybrid)

🔹 Company: Zirous

🔹 Location: West Des Moines, Iowa, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Driving Zirous' digital marketing efforts, focusing on paid advertising, web presence optimization, and high-quality marketing asset production.
• Collaborating with marketing and sales teams to execute digital strategies, manage campaigns, and analyze performance metrics.
• Working in a hybrid model with both work from home (remote) days and on-site days at the West Des Moines, IA office.
• Contributing to digital strategy, campaign execution, lead generation, partner initiatives, and performance analytics.

ASSUMPTION: This role requires a balance of analytical and creative skills, with a focus on data-informed decision making and innovative marketing strategies.

📋 Key Responsibilities

✅ Lead and manage paid social media campaigns across Facebook, LinkedIn, and Instagram, including audience targeting, creative development, ad structure, A/B testing, and performance optimization.

✅ Oversee the company website, managing structure, content updates, design, and SEO to ensure an engaging and optimized user experience.

✅ Utilize tools such as Google Analytics, Tag Manager, and Search Console to monitor performance, track KPIs, and drive data-informed decisions.

✅ Design and maintain digital and print collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop), including landing pages, sales materials, business cards, and event signage.

✅ Develop on-brand templates and assets for web, email, social, and event use.

✅ Manage full-funnel marketing campaigns and customer journeys, engaging prospects, MQLs, SQLs, and customers throughout their lifecycle.

✅ Collaborate with sales and marketing stakeholders to align messaging, drive lead generation, and support overall business goals.

✅ Assist with events, webinars, and partner marketing initiatives, ensuring consistent branding and messaging across all touchpoints.

✅ Perform other duties as assigned.

ASSUMPTION: This role requires strong project management skills, with the ability to balance multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing, communications, or related field

Experience: 3 - 5 years of digital marketing experience

Required Skills:

• Proficient in Adobe Creative Suite for design and content development
• Skilled in content management systems (CMS) such as WordPress, with a strong understanding of web optimization and SEO best practices
• Experienced in managing and executing paid advertising campaigns across Facebook, LinkedIn, and Instagram
• Familiarity with email marketing and automation platforms, Marketo, is preferred
• Working knowledge of CRM platforms, with a preference for experience in Salesforce

Preferred Skills:

• Strong critical thinking and problem-solving skills
• Action-oriented leader with exceptional project management skills
• Ability to work independently and collaboratively in a team environment

ASSUMPTION: Candidates should have a strong portfolio showcasing their design and marketing skills, as well as any relevant certifications or awards.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on experience level and industry standards for digital marketing roles in West Des Moines, IA)

Benefits:

• Flexible Schedule
• 401(k) Match
• Unlimited Time Off
• Paid Holidays
• Cell Phone Subsidy
• Discounts with Verizon
• Professional Development Opportunities
• Employee of the Month Awards
• Employee of the Year Awards
• Company-wide Lunches
• Lunch and Learns
• Casual Dress Code

Working Hours: 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing roles in West Des Moines, IA, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services, with a focus on marketing technology, cloud, analytics, integration, identity, and development.

Company Size: 51-200 employees, providing a supportive environment that promotes both personal and professional development.

Founded: 1986, with over 35 years of experience providing IT solutions to customers.

Company Description:

• Zirous is a tech firm that aims to improve customers' business processes by leveraging their business data and pairing it with cutting-edge technologies.
• The company offers a wide range of services, including data analytics, managed services, marketing technology, data engineering, identity and access management, security intelligence, service-oriented architecture (SOA), infrastructure, cloud, and development.
• Zirous has partnered with great companies such as Oracle, SailPoint, AWS, Microsoft, Adobe, Sailpoint, Okta, Workato, and Tealium to provide foundational tools for their solutions.

Company Specialties:

• Oracle
• SOA/Integration
• Hadoop
• Database
• Identity Management
• Big Data
• Cloud
• Data
• Data Analytics
• Development
• SailPoint
• Machine Learning
• Artificial Intelligence
• Security Intelligence
• and managed services

Company Website: www.zirous.com

ASSUMPTION: Zirous' extensive experience and partnerships with leading technology companies enable them to provide high-quality solutions to their customers.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development.

Reporting Structure: This role reports directly to the Director of Marketing and works closely with the internal marketing team and sales teams.

Work Arrangement: Hybrid, with 3 days on-site at the West Des Moines, IA office and 2 days working remotely from home.

Growth Opportunities:

• Professional development opportunities, including certifications, continued education, and speaking engagements.
• Recognition for a job well done, with Employee of the Month and Employee of the Year awards and bonus amounts.
• Flexible time off (FTO) with unlimited time off, allowing employees to take the time they need while still being there for their teammates and Zirous.

ASSUMPTION: This role offers ample opportunities for professional growth and development, with a supportive work environment that values employee contributions.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern office space in West Des Moines, IA, and the option to work remotely from home.

Office Location(s): 1503 42nd St. Suite 210, West Des Moines, IA 50266, US

Geographic Context:

• West Des Moines is a suburb of Des Moines, the capital and most populous city in Iowa.
• The area offers a mix of urban and suburban living, with a variety of amenities, including parks, restaurants, and cultural attractions.
• Iowa has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Flexible, with a focus on balancing work and personal needs.

ASSUMPTION: The hybrid work environment offers employees the best of both worlds, combining in-office collaboration and remote work days each week.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the hiring manager or HR representative.
• In-person or virtual interview with the marketing team and potentially other stakeholders.
• Background check and reference checks for the final candidate.

Key Assessment Areas:

• Digital marketing skills and experience, with a focus on paid advertising, SEO, and web optimization.
• Creative and analytical thinking, with the ability to balance data-informed decisions and innovative marketing strategies.
• Project management skills and the ability to work independently and collaboratively in a team environment.
• Alignment with Zirous' company values and work style.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on paid advertising, SEO, and web optimization.
• Prepare examples of your design and marketing work, showcasing your creativity and analytical thinking.
• Research Zirous' company values and work style, and be prepared to discuss how your skills and experience align with their culture.
• Practice common interview questions and be prepared to discuss your digital marketing strategies and how you've approached challenges in previous roles.

ATS Keywords: Digital Marketing, Paid Advertising, SEO, Web Optimization, Adobe Creative Suite, Project Management, Data Analysis, Lead Generation, Social Media Marketing, Email Marketing, Collaboration, Creative Development, Web Presence Optimization, Performance Analytics, Event Marketing, Critical Thinking, Problem Solving

ASSUMPTION: Zirous uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Content Management Systems (CMS) such as WordPress
• Paid advertising platforms (Facebook, LinkedIn, Instagram)
• Email marketing and automation platforms (Marketo)
• CRM platforms (Salesforce)
• Analytics tools (Google Analytics, Tag Manager, Search Console)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to discuss their experience with each platform.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Zirous values creativity and encourages employees to think outside the box and challenge the status quo.
• Collaboration: Zirous fosters a team-oriented environment, with a focus on working together to achieve common goals.
• Integrity: Zirous values honesty, transparency, and ethical behavior in all aspects of its business.

Work Style:

• Flexible: Zirous offers a flexible work environment, with a focus on balancing work and personal needs.
• Data-driven: Zirous values data-informed decision making and encourages employees to use data to drive their marketing strategies.
• Creative: Zirous values innovation and encourages employees to think outside the box and challenge the status quo.

Self-Assessment Questions:

• How do your digital marketing skills and experience align with Zirous' focus on paid advertising, SEO, and web optimization?
• How have you approached challenges in previous roles, and how do your problem-solving skills align with Zirous' work style?
• How do your creative and analytical thinking skills align with Zirous' focus on data-informed decision making and innovative marketing strategies?

ASSUMPTION: Candidates should carefully consider how their skills, experience, and work style align with Zirous' company values and work environment before applying for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines effectively in a fast-paced, dynamic work environment.
• Balancing the need for data-informed decision making with the need for innovative, creative marketing strategies.
• Collaborating effectively with remote team members and stakeholders in a hybrid work environment.
• Keeping up with industry trends and best practices in digital marketing, paid advertising, and SEO.

ASSUMPTION: These challenges can be overcome with strong project management skills, a focus on continuous learning and development, and effective communication and collaboration with team members and stakeholders.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on paid advertising, SEO, and web optimization, as well as its hybrid work arrangement.
• Digital marketing roles in the information technology and services industry often require a strong balance of analytical and creative skills, with a focus on data-informed decision making.
• Career paths in digital marketing can vary depending on the industry, company size, and individual goals and interests. This role offers opportunities for professional growth and development, with a supportive work environment that values employee contributions.

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a paid advertising campaign across Facebook, LinkedIn, and Instagram, with a focus on audience targeting, creative development, ad structure, A/B testing, and performance optimization.
• Optimizing the company website for search engines, with a focus on improving user experience, structure, content updates, design, and SEO.
• Managing full-funnel marketing campaigns and customer journeys, engaging prospects, MQLs, SQLs, and customers throughout their lifecycle.

ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with this role, and candidates should be prepared to discuss their relevant experience and skills in their application and interview.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the overall marketing strategy?
• How does Zirous support the professional development and growth of its employees, particularly in the digital marketing field?
• Can you provide examples of how Zirous has approached challenges in the digital marketing landscape, and how this role has contributed to those efforts?
• How does Zirous measure the success of its digital marketing campaigns, and how does this role contribute to that process?
• Can you describe the work environment and company culture, and how this role aligns with those aspects?

ASSUMPTION: These questions are intended to help candidates better understand the role, team, and company, and to assess their fit with Zirous' work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on paid advertising, SEO, and web optimization.
• Prepare examples of your design and marketing work, showcasing your creativity and analytical thinking.
• Research Zirous' company values and work style, and be prepared to discuss how your skills and experience align with their culture.
• Practice common interview questions and be prepared to discuss your digital marketing strategies and how you've approached challenges in previous roles.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.