Senior Digital Marketing Strategist (hybrid)

📌 Core Information

🔹 Job Title: Senior Digital Marketing Strategist (hybrid)

🔹 Company: Zirous

🔹 Location: West Des Moines, Iowa, United States (Hybrid: 3 on-site days, 2 remote days)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving Zirous' digital marketing efforts, focusing on paid advertising, web optimization, and high-quality marketing assets.
• Collaborating with marketing and sales teams to contribute to digital strategy, campaign execution, and performance analytics.
• Managing paid social media campaigns, overseeing the company website, and utilizing tools like Google Analytics and Adobe Creative Suite.
• Assisting with events, webinars, and partner marketing initiatives, ensuring consistent branding and messaging.

ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-informed decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Lead and manage paid social media campaigns across Facebook, LinkedIn, and Instagram, including audience targeting, creative development, ad structure, A/B testing, and performance optimization.

✅ Oversee the company website, managing structure, content updates, design, and SEO to ensure an engaging and optimized user experience.

✅ Utilize tools such as Google Analytics, Tag Manager, and Search Console to monitor performance, track KPIs, and drive data-informed decisions.

✅ Design and maintain digital and print collateral using Adobe Creative Suite, including landing pages, sales materials, business cards, and event signage.

✅ Develop on-brand templates and assets for web, email, social, and event use.

✅ Manage full-funnel marketing campaigns and customer journeys, engaging prospects, MQLs, SQLs, and customers throughout their lifecycle.

✅ Collaborate with sales and marketing stakeholders to align messaging, drive lead generation, and support overall business goals.

✅ Assist with events, webinars, and partner marketing initiatives, ensuring consistent branding and messaging across all touchpoints.

✅ Perform other duties as assigned.

ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on driving results through strategic planning and execution.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing, communications, or related field

Experience: 3 - 5 years of digital marketing experience

Required Skills:

• Proficient in Adobe Creative Suite for design and content development
• Skilled in content management systems (CMS) such as WordPress, with a strong understanding of web optimization and SEO best practices
• Experienced in managing and executing paid advertising campaigns across Facebook, LinkedIn, and Instagram
• Familiarity with email marketing and automation platforms, Marketo, is preferred
• Working knowledge of CRM platforms, with a preference for experience in Salesforce

Preferred Skills:

• Experience with Google Analytics, Tag Manager, and Search Console
• Familiarity with event management and partner marketing initiatives
• Strong project management skills

ASSUMPTION: Candidates should possess a strong blend of analytical and creative skills, with a proven track record in digital marketing and a passion for driving results.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (Based on experience level and industry standards for the role and location)

Benefits:

• Flexible Schedule
• 401(k) Match
• Unlimited Time Off
• Paid Holidays
• Cell Phone Subsidy
• Discounts with Verizon
• Professional Development Opportunities
• Employee of the Month Awards
• Employee of the Year Awards
• Company-wide Lunches
• Lunch and Learns
• Casual Dress

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 on-site days, 2 remote days)

ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are comprehensive and designed to support employee well-being and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: 51-200 employees (Mid-size company, offering a supportive environment with opportunities for growth and collaboration)

Founded: 1986 (With over 35 years of experience, Zirous has established itself as a trusted provider of IT solutions)

Company Description:

• Zirous is a tech firm that has provided IT solutions to customers for 35 years, with a focus on improving business processes by leveraging data and cutting-edge technologies.
• The company specializes in data analytics, managed services, marketing technology, data engineering, identity and access management, security intelligence, service-oriented architecture, infrastructure, cloud, and development.
• Zirous partners with great companies such as Oracle, SailPoint, AWS, Microsoft, Adobe, Sailpoint, Okta, Workato, and Tealium to provide foundational tools for their solutions.

Company Specialties:

• Data Analytics
• Managed Services
• Marketing Technology
• Data Engineering
• Identity and Access Management
• Security Intelligence
• Service Oriented Architecture (SOA)
• Infrastructure, Cloud and Development

Company Website: www.zirous.com

ASSUMPTION: Zirous' extensive experience and partnerships with leading technology companies enable it to provide innovative and effective IT solutions to its customers.

📊 Role Analysis

Career Level: Mid-level (With 3-5 years of experience, this role offers opportunities for growth and development within the marketing team and the broader organization)

Reporting Structure: This role reports directly to the Director of Marketing & Sales Strategy and collaborates closely with the Digital Marketing Strategist and sales teams.

Work Arrangement: Hybrid (3 on-site days, 2 remote days, with a flexible schedule that allows for a balance between work and personal needs)

Growth Opportunities:

• Professional development opportunities, including certifications, continued education, speaking engagements, and more.
• Recognition for a job well done, with Employee of the Month and Employee of the Year awards and bonus amounts.
• Casual dress code and a supportive work environment that promotes personal and professional growth.

ASSUMPTION: This role offers a unique blend of independence and collaboration, with opportunities for professional growth and development within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (With a mix of on-site and remote work days, employees can enjoy the best of both worlds)

Office Location(s): 1503 42nd St. Suite 210, West Des Moines, IA 50266, US

Geographic Context:

• West Des Moines, Iowa, is part of the Des Moines-West Des Moines metropolitan area, with a population of approximately 650,000 people.
• The area offers a mix of urban and suburban living, with a variety of cultural attractions, outdoor recreation opportunities, and a strong job market.
• West Des Moines is home to a diverse range of industries, including finance, insurance, manufacturing, and technology.

Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (3 on-site days, 2 remote days)

ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal needs, while still fostering collaboration and teamwork within the organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Director of Marketing & Sales Strategy

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and creative problem-solving abilities
• Collaboration and communication skills
• Alignment with Zirous' company values and culture

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume and cover letter.
• Demonstrate your understanding of Zirous' business and the role's requirements in your application materials.
• Prepare questions about the role, team, and company to ask during the interview, showing your interest and engagement.

ATS Keywords: Digital Marketing, Paid Advertising, SEO, Content Management Systems, Adobe Creative Suite, Project Management, Data Analysis, Lead Generation, Social Media Marketing, Email Marketing, Collaboration, Web Optimization, Creative Development, Performance Analytics, Event Marketing, Critical Thinking, Problem Solving

ASSUMPTION: The interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Content Management Systems (CMS) such as WordPress
• Google Analytics, Tag Manager, and Search Console
• Marketo (email marketing and automation platform)
• Salesforce (CRM platform)
• Social media platforms (Facebook, LinkedIn, Instagram)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage campaigns, optimize web presence, and drive performance.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Expertise
• Collaboration
• Innovation
• Accountability

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback
• Proactive and self-motivated

Self-Assessment Questions:

• How do you approach data analysis and decision-making in digital marketing campaigns?
• Can you describe a time when you had to collaborate with multiple stakeholders to achieve a common goal?
• How do you stay up-to-date with the latest trends and best practices in digital marketing?

ASSUMPTION: Candidates who align with Zirous' company values and work style are more likely to succeed in this role and contribute to the organization's continued growth and success.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously may require strong organizational skills and time management.
• Keeping up with the latest trends and best practices in digital marketing may necessitate continuous learning and adaptation.
• Collaborating with various teams and stakeholders may require strong communication and interpersonal skills.
• Balancing on-site and remote work days may present unique challenges in maintaining productivity and work-life balance.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other digital marketing positions in its focus on paid advertising, web optimization, and high-quality marketing assets, as well as its hybrid work arrangement.
• In the broader marketing industry, this role is similar to a Digital Marketing Manager or Specialist, with a focus on strategy, execution, and performance analysis.
• Career paths for this role may include advancement to Director of Marketing or other senior leadership positions within the marketing team or the broader organization.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development within the marketing team and the broader organization.

📝 Sample Projects

• Developing and executing a paid social media campaign to drive brand awareness and lead generation for a new product launch.
• Optimizing the company website for improved user experience and search engine rankings, resulting in increased organic traffic and conversions.
• Creating and maintaining a library of on-brand templates and assets for web, email, social, and event use, ensuring consistent messaging and visual identity across all touchpoints.

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of data-informed decision making and collaboration with stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its digital marketing efforts, and what KPIs are most important for this role?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link provided.
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, as well as your alignment with Zirous' company values and culture.
• Prepare for the interview by researching Zirous' business, the role's requirements, and the company's industry and competition.
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.