📌 Core Information
- Job Title: Senior Digital Marketing Strategist - SEO
- Company: HST Global, India
- Location: HST Global, Karle Town Centre, Bengaluru
- Job Type: Full-Time
- Category: Digital Marketing
- Date Posted: 2025-07-11
- Experience Level: 5-10 years
- Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive SEO strategies
- Conducting thorough keyword research and website audits
- Creating actionable plans to improve website performance and drive organic traffic
- Managing local SEO and evaluating SEO platforms
- Staying updated with the latest digital marketing best practices
ASSUMPTION: This role requires a high level of technical SEO expertise and a strong understanding of data-driven decision making. The ideal candidate will have experience working with various SEO tools and managing stakeholder communications.
📋 Key Responsibilities
- ✅ Conduct thorough keyword research using tools like SEMrush, Moz Pro, and Spyfu
- ✅ Perform comprehensive website audits using tools like Screaming Frog
- ✅ Analyze website performance metrics using Google Analytics and Search Console
- ✅ Develop and recommend on-page optimization strategies
- ✅ Implement strategies to improve SEO ranking across search engines
- ✅ Create regular SEO reports for the leadership team
- ✅ Analyze the competitive landscape and suggest data-driven SEO measures
- ✅ Manage local SEO and ensure accurate business listings across various platforms
- ✅ Evaluate and assess the value of various SEO platforms
- ✅ Populate and maintain accurate SEO trackers to monitor website performance
ASSUMPTION: This role involves a mix of technical SEO tasks, data analysis, and strategic planning. The ideal candidate will be comfortable working with SEO tools, analyzing data, and communicating complex findings to non-technical stakeholders.
🎯 Required Qualifications
- Education: Bachelor's or master’s degree preferred
- Experience: 6-8 years of relevant experience in SEO
- Required Skills:
- Proven expertise in SEO, keyword research, and website audits
- Strong understanding of Google Analytics and Search Console
- Experience with SEO tools like SEMrush, Moz Pro, and Screaming Frog
- Excellent project management skills
- Strong communication skills and ability to manage stakeholder expectations
- Preferred Skills:
- Experience with local SEO and business listing management tools like Uberall and GBP
- Familiarity with competitive analysis tools and techniques
- Knowledge of digital marketing best practices and trends
ASSUMPTION: Candidates with a strong background in SEO, experience working with various SEO tools, and a proven track record of driving organic traffic growth are likely to be successful in this role.
💰 Compensation & Benefits
- Salary Range: INR 15-20 lakhs per annum (AI-estimated, based on experience level and industry standards)
- Benefits: Employee-owned company, competitive salary, opportunities for growth and development
- Working Hours: Full-time (40 hours/week), flexible work arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for senior SEO roles in India. The actual salary may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Retail and Technology
- Company Size: 51-200 employees (HST Global, India)
- Founded: 1930 (Hy-Vee, Inc.)
- Company Description: HST Global, India is a division of Hy-Vee's IT team, supporting business growth and modernization needs by accelerating technology adoption across enterprise operations. Hy-Vee, Inc. is an employee-owned chain of supermarkets with a revenue of over $12 billion annually.
- Company Specialties: Retail technology, digital marketing, data analytics, and IT services
📊 Role Analysis
- Career Level: Senior-level role with opportunities for growth and development
- Reporting Structure: Reports to the Digital Marketing Manager
- Work Arrangement: On-site (Remote OK) with flexible work arrangements available
- Growth Opportunities: Opportunities to work on high-impact projects, collaborate with cross-functional teams, and contribute to the company's digital transformation efforts
ASSUMPTION: This role offers a unique opportunity to work on transformational digital technology projects in the retail space and gain exposure to both local and global markets.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace with state-of-the-art facilities
- Office Location: Karle Town Centre, Bengaluru
- Geographic Context: Bengaluru is a major tech hub in India, offering a vibrant culture, excellent infrastructure, and numerous opportunities for professional growth and development
- Work Schedule: Full-time (40 hours/week) with flexible work arrangements available
ASSUMPTION: The office environment at HST Global, India is designed to foster collaboration, innovation, and employee well-being. The location in Bengaluru offers a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
- Typical Process: Online application review, phone or video screen, technical assessment, and on-site interview
- Key Assessment Areas: Technical SEO skills, data analysis, strategic thinking, and communication skills
- Application Tips:
- Highlight your relevant SEO experience and achievements in your resume
- Prepare for technical SEO questions and be ready to discuss your approach to keyword research, website audits, and on-page optimization
- Showcase your ability to analyze data and make data-driven decisions
- Demonstrate your understanding of digital marketing best practices and trends
🛠️ Tools & Technologies
- SEMrush, Moz Pro, Spyfu, Screaming Frog, Google Analytics, Google Search Console, Uberall, GBP
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable using these tools and able to demonstrate their expertise in their application and interview.
👔 Cultural Fit Considerations
- Company Values: Employee ownership, customer focus, innovation, and collaboration
- Work Style: Collaborative, data-driven, and results-oriented
- Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and best practices?
- Can you provide an example of a time when you had to manage stakeholder expectations in a complex SEO project?
- How do you approach keyword research and on-page optimization for high-volume, high-intent keywords?
ASSUMPTION: Candidates who are passionate about SEO, data-driven decision making, and collaborative problem-solving are likely to be a good fit for this role and the company culture.
⚠️ Potential Challenges
- Keeping up with the latest SEO trends and algorithm updates
- Managing stakeholder expectations and communicating complex SEO findings to non-technical team members
- Balancing technical SEO tasks with strategic planning and project management responsibilities
ASSUMPTION: These challenges can be overcome with a strong understanding of SEO best practices, excellent communication skills, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Comparison Point 1: This role is similar to a Senior SEO Manager or SEO Strategist role, but with a stronger focus on technical SEO and data analysis
- Comparison Point 2: The competitive landscape for SEO roles in the retail and technology industries is highly dynamic, with a strong emphasis on data-driven decision making and continuous learning
- Comparison Point 3: This role offers opportunities for career growth and development within the digital marketing and IT teams at HST Global, India and Hy-Vee, Inc.
ASSUMPTION: Candidates should research similar SEO roles in the retail and technology industries to better understand the competitive landscape and identify opportunities for career growth and development.
📝 Sample Projects
- Conducting a comprehensive website audit and developing a prioritized action plan to improve organic search visibility
- Implementing a data-driven keyword research strategy to identify high-volume, high-intent keywords for a new product launch
- Creating a competitive analysis report to identify SEO gaps and opportunities for improvement
- Managing local SEO efforts to ensure accurate business listings and improve local search rankings
ASSUMPTION: These sample projects are designed to showcase the technical SEO, data analysis, and strategic planning skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO challenges faced by the digital marketing team and how they are addressed?
- How does the company support the professional development and growth of its SEO team members?
- What are the key priorities for the SEO team in the next 6-12 months, and how does this role contribute to achieving those priorities?
- How does the company approach collaboration and knowledge-sharing between the digital marketing and IT teams?
- What are the most rewarding aspects of working on SEO projects at HST Global, India and Hy-Vee, Inc.?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest in and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://hyvee.wd1.myworkdayjobs.com/HSTGlobalCareers/job/HST-Global-Karle-Town-Centre-Bengaluru/Senior-Digital-Marketing-Strategist---SEO_R191731)
- Customize your resume to highlight your relevant SEO experience and achievements
- Prepare for technical SEO questions and be ready to discuss your approach to keyword research, website audits, and on-page optimization
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
