Senior Digital Marketing Strategist (Start-Ups) - Remote Canada

📌 Core Information

🔹 Job Title: Senior Digital Marketing Strategist (Start-Ups) - Remote Canada

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive digital marketing strategies for SMB clients
• Managing client relationships and ensuring client success across multiple channels
• Collaborating with cross-functional teams to deliver exceptional results
• Working with a focus on performance metrics and driving SQLs for clients

ASSUMPTION: This role requires a strong T-shaped marketer with deep expertise in Paid Media, SEO, and CRO for tech companies, preferably with a SaaS background.

📋 Key Responsibilities

✅ Own the success of SMB clients, across channels

✅ Handle client relationships with poise, confidence, and empathy

✅ Project manage and organize your accounts

✅ Build relationships with your point of contacts

✅ Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies

✅ Strong SaaS background preferred

✅ Skilled at having a large impact in a very specific role

✅ Creative spark for marketing + deep passion for getting results

ASSUMPTION: The ideal candidate will be comfortable working independently and managing multiple accounts simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in agency-side marketing and 2+ years of experience in performance marketing

Required Skills:

• Proven track record in digital marketing strategy development and execution
• Excellent communication and project management skills
• Strong analytical and problem-solving skills
• Familiarity with marketing automation tools and CRM systems
• Ability to work independently and manage multiple accounts

Preferred Skills:

• Experience working with SaaS companies
• Fluency in French or other languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Senior Digital Marketing Strategist role in Toronto)

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage
• Mental health support through Spring Health and Headspace
• Physical health support through Gympass
• Unlimited PTO, paid company holidays, and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual anniversary trip to Newport Beach, CA

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Directive Consulting is the performance marketing agency for B2B companies
• Uses Customer Generation methodology to focus on SQLs and Customers instead of traditional metrics like MQLs
• Offers Paid Media, SEO/Content, CRO, and Video services to clients

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a growing agency with a focus on B2B marketing, offering a range of services to help clients generate revenue and drive growth.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Client Success Team

Work Arrangement: 100% Remote, with the option to work from Directive's state-of-the-art offices in Irvine, California

Growth Opportunities:

• Potential to take on more accounts and advance to a management role
• Opportunity to work with a diverse range of clients and industries
• Chance to learn and grow within a dynamic and fast-paced agency environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career.

🌍 Location & Work Environment

Office Type: Remote-first, with physical offices in Irvine, California

Office Location(s): Toronto, Ontario, Canada (Remote); Irvine, California, USA

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry
• Canada offers universal healthcare and a high quality of life
• Remote work allows for flexibility and work-life balance

Work Schedule: Flexible, with a focus on results and performance

ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in Canada, with the option to use Directive's offices in Irvine, California.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• Technical assessment
• Final interview with the hiring manager

Key Assessment Areas:

• Digital marketing strategy development and execution
• Client relationship management
• Project management skills
• Technical knowledge of Paid Media, SEO, and CRO

Application Tips:

• Highlight your experience with digital marketing strategy development and execution
• Include examples of successful client relationships and project management
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare for behavioral and situational interview questions

ATS Keywords: Digital Marketing, Performance Marketing, Strategy Development, Client Relationship Management, Project Management, Paid Media, SEO, CRO, SaaS, Marketing Automation, CRM

ASSUMPTION: The application process may vary, but typically involves a phone or video screening, technical assessment, and final interview with the hiring manager.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project.

👔 Cultural Fit Considerations

Company Values:

• People First
• Performance-Driven
• Collaborative
• Inclusive

Work Style:

• Results-oriented
• Collaborative and team-focused
• Adaptable and flexible
• Strong communication and project management skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-driven environment?
• Are you comfortable working independently and managing multiple accounts?
• Do you have strong communication and project management skills?
• Are you passionate about driving results and exceeding client expectations?

ASSUMPTION: Directive Consulting values a strong work ethic, collaboration, and a focus on results and performance.

⚠️ Potential Challenges

• Managing multiple accounts and client relationships simultaneously
• Working remotely and maintaining a strong work-life balance
• Keeping up with the fast-paced nature of the digital marketing industry
• Adapting to the unique needs and requirements of each client

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or a Digital Marketing Strategist role, but with a focus on SMB clients and a remote work arrangement
• Compared to other agencies, Directive Consulting offers a unique focus on B2B marketing and a Customer Generation methodology
• This role offers significant growth potential and the opportunity to work with a diverse range of clients

ASSUMPTION: This role is well-suited for candidates with experience in digital marketing strategy development and execution, as well as strong client relationship management and project management skills.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a SaaS startup
• Managing client relationships and ensuring client success across multiple channels for a portfolio of SMB clients
• Collaborating with cross-functional teams to deliver exceptional results for a range of B2B clients

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of expertise required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role?
• How does Directive Consulting support the work-life balance of its remote employees?
• What opportunities are there for professional development and growth within the company?
• How does Directive Consulting measure the success of its digital marketing campaigns?
• What is the company culture like, and how does it support the success of its employees?

ASSUMPTION: These questions will help you better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience
• Prepare for behavioral and situational interview questions
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.