Senior Digital Marketing Strategist (Start-Ups) - Remote US

📌 Core Information

🔹 Job Title: Senior Digital Marketing Strategist (Start-Ups) - Remote US

🔹 Company: Directive Consulting

🔹 Location: Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive digital marketing strategies for SMB clients
• Managing client relationships and ensuring client success across multiple channels
• Collaborating with cross-functional teams to deliver integrated marketing campaigns
• Analyzing campaign performance and optimizing strategies to drive results

ASSUMPTION: This role requires a strong T-shaped marketer with deep expertise in Paid Media, SEO, and CRO, as well as a solid understanding of the SaaS market.

📋 Key Responsibilities

✅ Own the success of SMB clients, across channels

✅ Handle client relationships with poise, confidence, and empathy

✅ Project manage and organize your accounts

✅ Build relationships with your point of contacts

✅ Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies

✅ Strong SaaS background preferred

✅ Skilled at having a large impact in a very specific role

✅ Creative spark for marketing + deep passion for getting results

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in agency-side marketing and 2+ years in performance marketing

Required Skills:

• Proven track record in digital marketing strategy and execution
• Strong analytical skills and data-driven mindset
• Excellent communication and project management skills
• Familiarity with marketing automation tools and CRM platforms
• Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

• Experience working with start-ups or in a fast-paced environment
• Familiarity with the SaaS industry and its unique marketing challenges
• Proficiency in multiple languages (Spanish, French, etc.)

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing tools and platforms is likely required for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Digital Marketing Strategist with 2-5 years of experience)

Benefits:

• Medical, dental, and vision plans
• Disability and life insurance
• Mental health support (Spring Health, Headspace)
• Physical health support (Gympass)
• Unlimited PTO, paid company holidays, and paid parental leave
• 401(k) with company match
• Annual bonus and anniversary trip

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Strategist with 2-5 years of experience. The actual salary may vary depending on factors such as location, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-size)

Founded: 2014

Company Description:

• Directive Consulting is a performance marketing agency specializing in B2B companies
• They use a proprietary marketing methodology called Customer Generation, focusing on SQLs and customers instead of traditional metrics like MQLs
• The company offers services in Paid Media, SEO/Content, CRO, and Video

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a mid-sized company with a focus on B2B performance marketing. They value data-driven strategies and results-oriented approaches.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role may report directly to the Director of Marketing or a similar position

Work Arrangement: Remote (US), with the option to work from Directive's state-of-the-art offices in Irvine, California

Growth Opportunities:

• Potential to take on more accounts and manage a team as the company grows
• Opportunities to learn and develop new skills in emerging marketing channels
• Potential to advance to a management or leadership role within the company

ASSUMPTION: This role offers opportunities for growth and development within the company, as Directive Consulting continues to expand.

🌍 Location & Work Environment

Office Type: Remote (US) with physical offices in Irvine, California

Office Location(s): 5201 California Ave, #150, Irvine, California 92617, US

Geographic Context:

• Irvine, California is located in Orange County, with a population of approximately 300,000 people
• The area offers a mix of urban and suburban living, with a variety of cultural attractions, outdoor activities, and a strong job market
• Irvine has a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The work environment for this role is primarily remote, with the option to work from Directive's offices in Irvine, California. The company values flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team or stakeholders
• Background check and offer

Key Assessment Areas:

• Digital marketing strategy and execution
• Client management and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with digital marketing strategy and execution, as well as your ability to manage client relationships
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and project management abilities

ATS Keywords: Digital Marketing, Performance Marketing, Paid Media, SEO, CRO, SaaS, Start-ups, Client Management, Project Management, Marketing Strategy, Marketing Execution

ASSUMPTION: The application process for this role is likely to be competitive, as Directive Consulting is a well-established and growing company in the B2B performance marketing space.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's needs and Directive Consulting's internal processes.

👔 Cultural Fit Considerations

Company Values:

• People First
• Data-Driven
• Results-Oriented
• Collaborative
• Continuously Learning

Work Style:

• Remote-friendly and flexible
• Data-driven and results-oriented
• Collaborative and team-focused
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment?
• Are you comfortable managing multiple client relationships and projects simultaneously?
• Do you have a strong passion for marketing and a creative spark for generating results?

ASSUMPTION: Directive Consulting values a data-driven, results-oriented approach to marketing, as well as a collaborative and continuously learning work environment.

⚠️ Potential Challenges

• Managing multiple client relationships and projects simultaneously may be challenging for some individuals
• Working remotely requires strong self-motivation, time management, and communication skills
• The fast-paced nature of the role may be stressful for some individuals
• Some clients may have unique or complex marketing needs that require creative problem-solving

ASSUMPTION: The potential challenges of this role are primarily related to the fast-paced, remote work environment and the need to manage multiple client relationships and projects simultaneously.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Digital Marketing Manager position, but with a focus on start-up clients and a remote work arrangement
• Compared to other marketing roles, this position requires a strong T-shaped marketer with deep expertise in Paid Media, SEO, and CRO
• Career progression in this role may lead to a management or leadership position within the company

ASSUMPTION: This role is unique in its focus on start-up clients and remote work arrangement, but it shares many similarities with other senior-level marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a SaaS start-up client, including Paid Media, SEO, and CRO components
• Managing client relationships and ensuring client success across multiple marketing channels for a portfolio of SMB clients
• Collaborating with cross-functional teams to deliver integrated marketing campaigns that drive results and exceed client expectations

ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the client's needs and Directive Consulting's internal processes.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role?
• How does Directive Consulting support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Directive Consulting measure the success of its marketing campaigns and strategies?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role, the company, and the team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and project management abilities
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.