Senior Digital Performance Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Senior Digital Performance Marketing (m/w/d)

🔹 Company: Senec GmbH

🔹 Location: Leipzig, Saxony, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing a data-driven multichannel strategy for B2C and B2B lead funnels
• Managing and optimizing lead campaigns across various platforms such as Meta, LinkedIn, TikTok, Google Ads, Outbrain, and affiliate networks
• Collaborating closely with internal teams and external partners to enhance lead campaigns
• Analyzing and optimizing lead funnels through data-driven insights

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and collaboration skills to drive successful lead generation campaigns.

📋 Key Responsibilities

✅ Developing and implementing a data-driven multichannel strategy for B2C and B2B lead funnels

✅ Managing and optimizing lead campaigns on various platforms, including Meta, LinkedIn, TikTok, Google Ads, Outbrain, and affiliate networks

✅ Collaborating with internal teams and external partners to enhance lead campaigns

✅ Analyzing and optimizing lead funnels through data-driven insights

✅ Working with a motivated internal team and external partners

ASSUMPTION: This role requires a strong focus on data analysis, campaign optimization, and collaboration to drive successful lead generation results.

🎯 Required Qualifications

Education: Completed degree or equivalent qualification

Experience: Several years of experience in performance marketing, ideally with a focus on lead generation

Required Skills:

• Proven expertise in paid media and lead generation
• Strong analytical skills to monitor and optimize KPIs
• Excellent communication and collaboration skills
• Proficiency in German and English

Preferred Skills:

• Experience with Drupal and A/B testing
• Knowledge of conversion optimization and landing pages

ASSUMPTION: Candidates should have a strong background in performance marketing, with a focus on lead generation, and demonstrate excellent analytical and communication skills.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (Based on industry standards for a senior role in the renewable energy sector in Germany)

Benefits:

• Competitive salary plus bonus
• Permanent employment contract with 30 days vacation
• Monthly child allowance up to €100 per child
• Monthly subsidy for public transport subscription
• Flexible working hours and mobile working
• Discounted membership at Urban Sports
• Free language courses with Babbel
• Bike leasing
• Various offers through benefits.me
• Individual team events
• Drinks and snacks at locations
• Varied tasks and room for initiative
• Open decision-making culture

Working Hours: Full-time (40 hours per week) with flexible working hours and mobile working options

ASSUMPTION: The salary range is estimated based on industry standards for a senior role in the renewable energy sector in Germany. Benefits are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Renewable Energy Semiconductor Manufacturing

Company Size: 501-1,000 employees (Mid-size)

Founded: 2009

Company Description:

• SENEC is a leading provider of innovative power storage systems and energy solutions for private households
• As a subsidiary of EnBW, SENEC is committed to revolutionizing the energy supply by enabling customers to generate, use, and share their sustainable energy
• SENEC offers a range of intelligent features such as the SENEC.Cloud 2.0 and the SENEC.Cloud To Go, making their energy solutions among the most innovative and economical on the market

Company Specialties:

• Intelligent power storage systems
• Memory-based energy solutions
• Renewable energy and storage solutions

Company Website: senec.com

ASSUMPTION: SENEC is a mid-size company focused on renewable energy and storage solutions, with a strong commitment to innovation and sustainability.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the marketing department and collaborates closely with internal teams and external partners

Work Arrangement: Hybrid (On-site with flexible working hours and mobile working options)

Growth Opportunities:

• Potential to take on more responsibilities and lead a team in the future
• Opportunities to work on diverse projects and campaigns
• Chance to grow with the company and contribute to its success in the renewable energy sector

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more responsibilities and contribute to the company's success in the renewable energy sector.

🌍 Location & Work Environment

Office Type: Modern office with flexible working hours and mobile working options

Office Location(s): Leipzig, Saxony, Germany

Geographic Context:

• Leipzig is the largest city in the federal state of Saxony, Germany
• The city is known for its vibrant cultural scene, historical architecture, and green spaces
• Leipzig has a well-developed public transportation system, making it easy to commute to work

Work Schedule: Full-time (40 hours per week) with flexible working hours and mobile working options

ASSUMPTION: The work environment at SENEC is modern and flexible, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview to discuss the role and qualifications
• On-site interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Strategic thinking and data analysis skills
• Campaign management and optimization expertise
• Communication and collaboration skills
• Cultural fit and motivation for the role and company

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to data-driven marketing strategies and campaign optimization
• Research SENEC and the renewable energy sector to demonstrate your enthusiasm and understanding of the company and industry

ATS Keywords: Lead Funnels, Multichannel Strategy, Lead Campaigns, Meta, LinkedIn, TikTok, Google Ads, Outbrain, Affiliate Networks, Data Analysis, Conversion Optimization, Landing Pages, A/B Testing, Analytical Skills, German, English

ASSUMPTION: The application process at SENEC is thorough and focused on assessing the candidate's strategic thinking, data analysis, and campaign management skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Google Ads
• Outbrain
• Affiliate network platforms
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard for digital performance marketing, with a focus on data analysis and campaign optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Customer focus

Work Style:

• Data-driven and analytical
• Collaborative and communicative
• Adaptable and open to new ideas
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you have a strong passion for data-driven marketing strategies and campaign optimization?
• Are you comfortable working in a collaborative environment and communicating effectively with internal teams and external partners?
• Do you share SENEC's commitment to innovation, sustainability, and customer focus?

ASSUMPTION: SENEC values candidates who are data-driven, collaborative, and committed to innovation, sustainability, and customer focus.

⚠️ Potential Challenges

• Managing multiple lead campaigns across various platforms simultaneously
• Keeping up with the latest trends and best practices in digital performance marketing
• Balancing the demands of internal teams and external partners
• Adapting to the dynamic nature of the renewable energy sector

ASSUMPTION: This role may present challenges related to campaign management, industry trends, and stakeholder communication, but offers strong growth potential for the right candidate.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or Senior Performance Marketing Manager, but with a specific focus on lead generation and funnel optimization
• In the renewable energy sector, this role may require a stronger focus on sustainability and innovation compared to other industries
• Career progression may involve taking on more responsibilities and leading a team in the future

ASSUMPTION: This role is similar to other senior digital marketing positions, but with a unique focus on lead generation and funnel optimization in the renewable energy sector.

📝 Sample Projects

• Developing and implementing a multichannel strategy to increase lead generation by 20% within the first six months
• Optimizing lead campaigns on Meta, LinkedIn, and TikTok to improve conversion rates by 15% within the first quarter
• Analyzing and optimizing lead funnels to reduce the cost per acquisition by 15% within the first year

ASSUMPTION: These sample projects demonstrate the key responsibilities and expected outcomes for this role, focusing on data-driven strategy, campaign optimization, and lead funnel analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the lead generation campaigns currently, and how can this role address them?
• How does SENEC support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does SENEC foster a culture of innovation and sustainability, and how can this role contribute to that?

ASSUMPTION: These interview questions are designed to gain insight into the role's structure, challenges, growth opportunities, performance metrics, and cultural fit with SENEC.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching SENEC and the renewable energy sector, and practicing your responses to common interview questions
• Follow up with the hiring manager, Denise, after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.