Senior Director, Brand

📌 Core Information 🔹 Job Title: Senior Director, Brand 🔹 Company: WalkMe 🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel 🔹 Job Type: Full-time, On-site 🔹 Category: Brand Management, Marketing 🔹 Date Posted: 2025-05-15 🚀 Job Overview WalkMe is seeking a Senior Director of Brand to lead its brand function, unifying positioning, visual identity, social media, thought leadership, and brand experience. This role will drive external validation, build brand equity, and maintain consistency across public-facing channels. The ideal candidate will have 10+ years of experience in brand leadership roles within B2B SaaS or enterprise technology and a proven track record of managing and scaling brand functions. 📋 Key Responsibilities ✅ Brand Strategy & Positioning - Own the overarching brand narrative, messaging architecture, and visual guidelines. - Build and maintain a strategic roadmap for brand expression across digital, experiential, and social channels. - Partner with Product and Program Marketing and Executive Leadership to align brand messaging with go-to-market strategy and business goals. ✅ Thought Leadership & Brand Voice - Develop a structured thought-leadership program that amplifies WalkMe’s authority through executives, customer champions, and industry-relevant narratives. - Ensure a consistent, differentiated brand voice across all owned and earned channels. ✅ Social Media Strategy & Execution - Own WalkMe’s corporate social media presence, channel mix, content calendar, and engagement targets. - Lead the Social Media team in developing data-driven campaigns that advance the brand narrative and support demand generation. ✅ Design & Creative Oversight - Provide strategic direction and leadership for the Design team. - Ensure the brand’s visual identity remains modern, consistent, and aligned across all formats and platforms. ✅ Team Leadership & Development - Directly manage team members across Social Media, Brand Experience, Design, and Content. - Build a high-performance culture across brand-related functions, focusing on alignment, execution, and talent development. ✅ Executive Branding & Market Voice - Guide the development of executive-level messaging and visibility strategies. - Oversee the strategy for executive presence across external channels including social platforms and industry events. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field. (ASSUMPTION: A Master's degree may be preferred but not explicitly stated.) Experience: - 10+ years in brand leadership roles within B2B SaaS or enterprise technology. Required Skills: - Proven success in managing and scaling brand functions. - Strong design sensibility and familiarity with brand governance. - Demonstrated ability to drive cross-functional alignment and own outcomes in a matrixed environment. - Experience overseeing the production of high-impact brand assets. - Native or mother-tongue level English. 💰 Compensation & Benefits Salary Range: $180,000 - $250,000 per year (ASSUMPTION: Based on industry standards for a Senior Director role in B2B SaaS in Tel Aviv.) Benefits: - Competitive benefits package (ASSUMPTION: Based on company size and industry standards.) - Flexible working hours (ASSUMPTION: Based on the company's culture and typical work arrangements.) Working Hours: Full-time, typically 40 hours per week with flexibility for the right candidate. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specifically Digital Adoption Platforms. Company Size: 1,001-5,000 employees. Founded: 2011. Company Description: - WalkMe pioneered the Digital Adoption Platform (DAP) to simplify user experiences. - Founded in 2011, WalkMe’s mission is to make digital adoption for employees and customers simple, while increasing enterprise productivity. - WalkMe’s DAP is used by thousands of enterprises worldwide spanning all industries and platforms for onboarding, training new and existing users on new processes, and improving overall productivity by providing contextual guidance in real-time. Company Specialties: - SaaS Solutions, User Experience, Customer Support, Online Training, Digital Adoption, Digital Transformation, and more. 📊 Role Analysis Career Level: Senior Director, reporting directly to the Chief Marketing Officer. Reporting Structure: This role will oversee the Social Media, Brand Experience, Design, and Content teams. Work Arrangement: On-site, with the possibility of hybrid work arrangements discussed during the interview process. Growth Opportunities: - Potential to shape the brand's future and make a significant impact on the company's success. - Opportunities to collaborate with senior executives and influence corporate narratives. 🌍 Location & Work Environment Office Type: Modern, collaborative office spaces in Tel Aviv, San Francisco, and New York. Office Location(s): 71 Stevenson St, San Francisco, CA 94105, US; 360 Park Ave S, New York, NY 10010, US; 421 Fayetteville St, Raleigh, NC 27601, US. Geographic Context: - Tel Aviv is a vibrant, multicultural city with a thriving tech industry. - The cost of living is relatively high compared to other cities in Israel. - The city offers a mix of urban and beach lifestyles, with a Mediterranean climate. Work Schedule: Standard business hours, with flexibility for the right candidate. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screening with the HR team. 3. In-depth interviews with the hiring manager and relevant team members. 4. Final interview with the Chief Marketing Officer. Key Assessment Areas: - Brand strategy and positioning. - Thought leadership and content creation. - Social media strategy and execution. - Design and creative oversight. - Team leadership and management skills. Application Tips: - Tailor your resume and cover letter to highlight relevant brand management experience and achievements. - Prepare examples of successful brand campaigns and thought leadership initiatives you've led. - Be ready to discuss your design sensibility and familiarity with brand governance. ATS Keywords: Brand strategy, social media, thought leadership, creative oversight, team leadership, market voice, visual identity, content development, cross-functional alignment, customer advocacy, data-driven campaigns, executive messaging, brand governance, high-impact assets, digital channels, brand experience. 🛠️ Tools & Technologies - Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social). - Design tools (e.g., Adobe Creative Suite, Sketch, Figma). - Content management systems (e.g., WordPress, HubSpot, Marketo). - Analytics tools (e.g., Google Analytics, social media analytics platforms). 👔 Cultural Fit Considerations Company Values: - Innovation. - Customer-centricity. - Collaboration. - Integrity. - Excellence. Work Style: - Fast-paced, dynamic environment. - Collaborative and cross-functional teamwork. - Data-driven decision-making. - Strong focus on results and continuous improvement. Self-Assessment Questions: - How do you align with WalkMe's company values, particularly innovation and excellence? - How comfortable are you working in a fast-paced, dynamic environment with a strong focus on results? - How do you ensure a consistent, differentiated brand voice across multiple channels? 🛡️ Potential Challenges - Managing a team across multiple time zones and locations. - Balancing the needs of various stakeholders, including executives, customers, and team members. - Keeping up with the fast-paced nature of the tech industry and adapting brand strategies accordingly. 📈 Similar Roles Comparison - This role is similar to a Senior Brand Manager or Director of Brand Marketing in a B2B SaaS company. - However, it offers more strategic oversight and team leadership responsibilities compared to mid-level brand management roles. - Career progression could lead to a Chief Marketing Officer or VP of Marketing role in the future. 📝 Sample Projects - Developing a comprehensive brand strategy and roadmap for a new product launch. - Creating and executing a thought leadership campaign featuring customer success stories and industry insights. - Designing and implementing a social media strategy that increases brand awareness and engagement. ❓ Key Questions to Ask During Interview - How does this role fit into the overall marketing strategy for WalkMe? - What are the biggest challenges facing the brand team currently, and how can this role address them? - How does WalkMe support the professional development and growth of its brand team members? - What are the key priorities for this role in the first 90 days? 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight relevant brand management experience and achievements. - Prepare examples of successful brand campaigns and thought leadership initiatives you've led. - Be ready to discuss your design sensibility and familiarity with brand governance. - Follow up with a thank-you note after your interview, reiterating your interest in the role and the company. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.