📌 Core Information
🔹 Job Title: Senior Director, Brand & Content Strategy
🔹 Company: SurveyMonkey
🔹 Location: US - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 10-15+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and leading brand strategy across the business
- Overseeing integrated brand campaigns and content strategy
- Driving research functions to inform brand and go-to-market strategies
- Managing and developing a high-performing team
ASSUMPTION: This role requires a strategic and creative marketing leader who can balance both strategic and executional aspects of brand and content marketing.
📋 Key Responsibilities
✅ Lead the brand strategy across the business, ensuring a clear and differentiated position in the market
✅ Oversee the development and execution of integrated brand campaigns, co-marketing initiatives, influencer activations, and sponsorships
✅ Lead the development and execution of a unified content strategy that drives awareness, engagement, and conversion
✅ Drive a research function that informs brand and go-to-market strategy
✅ Lead cross-functional brand strategy efforts in collaboration with product marketing, growth, creative, comms, and executive leadership
✅ Take smart, creative risks that help the brand cut through the noise and create emotional resonance with customers
✅ Build and manage a high-performing team spanning brand marketing, content, and research
ASSUMPTION: This role requires a strong understanding of both quantitative and qualitative research methods to drive informed decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10-15+ years in brand strategy or related marketing leadership roles
Required Skills:
- Proven ability to define brand positioning and scale a consistent narrative across channels
- Deep understanding of modern content strategy, especially in a dual B2C and B2B business
- Experience conducting or managing both quantitative and qualitative research
- Exceptional storytelling skills - written, visual, and data-driven
- Comfort operating at both strategic and executional levels
Preferred Skills:
- Experience in the software development industry
- Familiarity with SurveyMonkey's products and services
ASSUMPTION: Candidates with experience in the software development industry and familiarity with SurveyMonkey's products may have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $204,000 - $240,000 per year (based on market location and full-time schedule)
Benefits:
- Medical, dental, vision, life, and disability insurance
- 401(k) retirement plan
- Flexible spending and health savings account
- Paid holidays and time off
- Employee assistance program
- Other company benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (privately held)
Founded: 1999
Company Description:
- SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users
- Combines powerful capabilities with intuitive design, serving every use case from customer experience to employee engagement
- Trusted by millions—from startups to Fortune 500 companies—to gather insights and information that inspire better decisions
Company Specialties:
- Surveys and forms
- Customer experience
- Employee engagement
- Market research
- Payment and registration forms
Company Website: surveymonkey.com
ASSUMPTION: SurveyMonkey's focus on user experience and ease of use sets it apart in the software development industry.
📊 Role Analysis
Career Level: Senior leadership
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and leads a team of brand marketing, content, and research professionals
Work Arrangement: Remote OK, with flexibility for team members to work from various locations
Growth Opportunities:
- Potential to shape the brand strategy and narrative of a well-established, globally recognized company
- Chance to lead a high-performing team and develop the skills of team members
- Opportunity to collaborate with cross-functional teams and influence the company's overall direction
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a lasting impact on SurveyMonkey's brand and business.
🌍 Location & Work Environment
Office Type: Remote (with no physical office location)
Office Location(s): United States (with flexibility for team members to work from various locations)
Geographic Context:
- United States is a large and diverse market, offering opportunities to reach a wide range of customers and audiences
- The remote work arrangement allows for greater flexibility and work-life balance
- SurveyMonkey's global presence enables collaboration with team members and stakeholders across different time zones
Work Schedule: Full-time (40 hours per week), with flexibility for team members to manage their own time
ASSUMPTION: The remote work arrangement and flexible work schedule allow for a better work-life balance and the ability to attract top talent from across the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the CMO
Key Assessment Areas:
- Brand strategy and positioning
- Content strategy and execution
- Research methods and data analysis
- Leadership and team management skills
- Cultural fit and alignment with SurveyMonkey's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy, content marketing, and research experience
- Include specific examples of your ability to define brand positioning, scale a consistent narrative, and drive results
- Demonstrate your understanding of SurveyMonkey's products and services, and how your skills and experience align with the company's mission and values
ATS Keywords: Brand strategy, content marketing, research, storytelling, SEO, data-driven insights, cross-functional collaboration, creative risk-taking, team management, market research, audience research, integrated campaigns, thought leadership, brand positioning, customer experience, emotional resonance
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, creativity, and ability to drive results in their application materials and interviews.
🛠️ Tools & Technologies
- SurveyMonkey platform and tools
- Marketing automation and analytics platforms (e.g., Marketo, Google Analytics)
- Content management systems (e.g., WordPress, HubSpot)
- Research and data analysis tools (e.g., SPSS, R, Tableau)
ASSUMPTION: Familiarity with SurveyMonkey's platform and tools is a plus, but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Integrity
- Customer focus
- Humble confidence
- One team
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable operating at both strategic and executional levels?
- Do you have a proven track record of driving results through brand and content marketing?
- Are you passionate about understanding and engaging with customers to drive business growth?
ASSUMPTION: Candidates who align with SurveyMonkey's values and work style are more likely to succeed in this role and contribute to the company's overall success.
⚠️ Potential Challenges
- Balancing strategic and executional responsibilities
- Managing a remote, distributed team
- Navigating a large, complex organization
- Adapting to a fast-paced, ever-changing market
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on driving results.
📈 Similar Roles Comparison
- This role is unique in its focus on brand and content strategy for a well-established, globally recognized software development company
- Similar roles may be found in other software development or technology companies, but may have different focuses or scopes
- Career progression may include roles such as Vice President of Marketing or Chief Marketing Officer
ASSUMPTION: This role offers a unique opportunity to shape the brand strategy and narrative of a well-established, globally recognized company.
📝 Sample Projects
- Developing and executing a comprehensive brand refresh campaign
- Conducting market research to identify new opportunities for SurveyMonkey's products and services
- Launching a new content marketing initiative to drive customer engagement and loyalty
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into SurveyMonkey's overall marketing and business strategy?
- What are the biggest challenges facing the brand and content marketing teams, and how can this role address them?
- How does SurveyMonkey support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SurveyMonkey measure the success of its brand and content marketing efforts?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role, the company, and the opportunity for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand strategy, content marketing, and research experience
- Prepare examples of your ability to define brand positioning, scale a consistent narrative, and drive results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
