📌 Core Information
🔹 Job Title: Senior Director, Brand Lead, AAD
🔹 Company: Otsuka Pharmaceutical Co., Ltd.
🔹 Location: Princeton, NJ
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading commercial strategy and brand positioning for Rexulti in Agitation Associated with Dementia (AAD)
- Driving HCP and consumer engagement, market development, and omnichannel execution
- Managing brand P&L, including net sales and cross-functional expenses
- Collaborating with market access, medical affairs, regulatory, and commercial operations teams
- Developing and leading a cross-functional team to maximize brand performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both HCP and consumer marketing in the pharmaceutical industry.
📋 Key Responsibilities
✅ Develop and implement a comprehensive marketing strategy for Rexulti in AAD, ensuring a strong market presence and differentiated positioning
✅ Lead HCP engagement strategies, including non-personal promotion (NPP), speaker programs, KOL engagement, and congress initiatives
✅ Oversee patient and caregiver engagement efforts, ensuring the development of educational programs that drive disease awareness and patient activation
✅ Drive strategic market access pull through strategies by collaborating with market access and field sales teams
✅ Lead alliance management efforts by fostering strong partnerships with co-promote and strategic alliance partners
✅ Drive omnichannel marketing strategies and personalized engagement content, integrating personal and non-personal promotional efforts to maximize impact
✅ Utilize market research, real-world insights, and competitive analysis to refine marketing strategies and respond to market dynamics
✅ Develop strategies to support salesforce execution, including messaging, promotional materials, and training resources
✅ Partner with market access, sales, medical affairs, and regulatory teams to ensure a coordinated and effective brand strategy
✅ Manage marketing budgets, ensuring resources are allocated effectively to optimize brand performance
✅ Establish key performance indicators (KPIs) to assess marketing effectiveness, measure brand performance, and adjust strategies accordingly
✅ Lead a team of HCP and consumer franchise brand marketers, providing guidance, mentorship, and strategic direction to drive high performance and execution excellence
✅ Own the P&L responsibility for Rexulti in AAD, ensuring development of robust net sales forecasts, promotional mix optimization, budget planning, and strong return on investment across initiatives
ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, with a focus on CNS, neurology, psychiatry, or related therapeutic areas. Experience in market access, sales, and/or commercial operations is highly preferred.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
Experience: 10+ years of pharmaceutical industry experience, including marketing roles, with expertise in CNS, neurology, psychiatry, or related therapeutic areas
Required Skills:
- Proven leadership in brand strategy, launch execution, and lifecycle management
- Experience leading both HCP and consumer marketing strategies, including omnichannel execution
- Strong collaboration skills, with experience working closely with market access, sales, and medical teams
- Financial acumen, with experience managing P&L, budgeting, and marketing ROI measurement
- Excellent leadership and people management skills, with the ability to develop and mentor high-performing teams
- Strong analytical skills, with the ability to leverage market insights to refine strategy and execution
- Experience working in a matrixed organization, managing multiple priorities and ensuring strategic alignment
Preferred Skills:
- Experience in market access, sales, and/or commercial operations
- Experience working with Rexulti or similar products in the AAD space
ASSUMPTION: Candidates with a proven track record in brand leadership, a strong understanding of the pharmaceutical industry, and experience working with both HCP and consumer marketing strategies are ideal for this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 (Estimated, based on industry standards for a Senior Director role in the pharmaceutical industry with 10+ years of experience in the United States)
Benefits:
- Competitive health, dental, and vision insurance plans
- 401(k) retirement plan with company match
- Generous paid time off and holiday schedule
- Tuition reimbursement and professional development opportunities
- Employee assistance program
Working Hours: Full-time, typically Monday through Friday, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Director role in the pharmaceutical industry with 10+ years of experience in the United States. Actual compensation may vary based on factors such as experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Otsuka is a global healthcare company with a strong focus on neuroscience. They are committed to creating new products for better health worldwide.
Company Size: Otsuka has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Otsuka was founded in 1964 and has since grown into a global pharmaceutical company with a presence in over 20 countries.
Company Description:
- Otsuka is a global healthcare company that discovers, develops, manufactures, and markets innovative and high-quality products for the pharmaceutical industry.
- The company's portfolio includes products for the treatment of various neurological and psychiatric disorders, as well as other therapeutic areas.
- Otsuka is committed to improving the lives of patients and their families by providing innovative and effective treatment options.
Company Specialties:
- Neuroscience
- Psychiatry
- Pharmaceutical manufacturing
Company Website: http://www.otsuka-us.com
ASSUMPTION: Otsuka's focus on neuroscience and psychiatry makes this role an excellent fit for candidates with experience in these therapeutic areas.
📊 Role Analysis
Career Level: Senior Director roles typically represent a high level of responsibility and leadership within an organization. This role is expected to have a significant impact on the success of Rexulti in the AAD market.
Reporting Structure: The Senior Director, Brand Lead, AAD will report directly to the Vice President, Brand Lead, Neuroscience and will oversee a cross-functional team of HCP and consumer franchise brand marketers.
Work Arrangement: This role is on-site, with some flexibility for remote work. The primary work location is Princeton, NJ.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities for career advancement within Otsuka's neuroscience and psychiatry portfolio.
- With Otsuka's global presence, there may be opportunities for international assignments or roles with increased responsibility.
- This role provides the opportunity to work on a high-profile brand within Otsuka's neuroscience portfolio, allowing for significant impact and visibility.
ASSUMPTION: Candidates with a strong strategic mindset, proven leadership skills, and a deep understanding of the pharmaceutical industry are well-suited for this role and the growth opportunities it presents.
🌍 Location & Work Environment
Office Type: Otsuka's Princeton, NJ office is a modern, collaborative workspace with a mix of open and private offices, as well as shared amenities such as a cafeteria, fitness center, and outdoor spaces.
Office Location(s): 508 Carnegie Center, Princeton, NJ 08540, US
Geographic Context:
- Princeton, NJ is located in central New Jersey, approximately 45 miles south of New York City and 60 miles northeast of Philadelphia.
- The area offers a mix of urban and suburban living, with a strong focus on education, healthcare, and technology industries.
- Princeton is home to several prestigious universities, including Princeton University, and has a vibrant cultural scene with numerous museums, theaters, and music venues.
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for remote work. The core hours are 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: Candidates should be comfortable working in an on-site environment and be willing to commute to the Princeton, NJ office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Otsuka careers portal
- Phone or video screen with a member of the HR team
- In-depth behavioral and situational interviews with the hiring manager and other key stakeholders
- Final round interviews with senior leadership, including the Vice President, Brand Lead, Neuroscience
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Industry knowledge and expertise in CNS, neurology, psychiatry, or related therapeutic areas
- Strong analytical skills and data-driven decision-making
- Excellent communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with brand strategy, launch execution, and lifecycle management, as well as your familiarity with the pharmaceutical industry and the AAD market
- Demonstrate your understanding of Otsuka's mission and values, and how your personal and professional goals align with the company's objectives
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
ATS Keywords: Brand Strategy, HCP Marketing, Consumer Marketing, Market Access, Alliance Management, Omnichannel Marketing, Market Insights, Sales Enablement, Cross-Functional Leadership, Budget Management, Performance Monitoring, Team Leadership, Financial Management, Analytical Skills, Collaboration Skills, Leadership Skills, Pharmaceutical Industry, CNS, Neurology, Psychiatry, AAD
ASSUMPTION: Otsuka's application process is designed to assess candidates' strategic thinking, leadership, and industry expertise. Tailoring your application and interview responses to these key assessment areas will increase your chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Proficiency in these tools and technologies is preferred but not required. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: Putting patients first in all aspects of our work
- Integrity: Upholding the highest ethical standards in all our actions
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Pursuing new ideas and approaches to improve patient outcomes
- Excellence: Striving for the highest quality in all our endeavors
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional partnerships
- Data-driven and analytical, with a strong emphasis on performance monitoring and optimization
- Agile and adaptable, with a willingness to pivot strategies based on market dynamics and feedback
- Results-focused, with a commitment to achieving measurable outcomes
- Patient-centric, with a deep understanding of the needs and perspectives of patients and caregivers
Self-Assessment Questions:
- How do your personal values align with Otsuka's company values, particularly patient-centricity and integrity?
- Describe a time when you had to collaborate with a cross-functional team to achieve a common goal. What was the outcome, and what did you learn from the experience?
- How do you approach data-driven decision-making, and can you provide an example of a time when you used data to inform a strategic shift in your marketing strategy?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Otsuka's company values and work style, with a focus on patient-centricity, collaboration, and data-driven decision-making.
⚠️ Potential Challenges
- The AAD market is highly competitive, with several established and emerging brands vying for market share. Candidates should be prepared to develop and execute innovative strategies to differentiate Rexulti and drive brand success.
- Working with a cross-functional team requires strong collaboration and communication skills, as well as the ability to manage multiple priorities and ensure strategic alignment.
- The role may require travel for industry events, conferences, and meetings with key opinion leaders and customers. Candidates should be comfortable with occasional travel and the associated demands on their time and energy.
- The pharmaceutical industry is subject to regulatory and reimbursement pressures, which can impact brand performance and marketing strategies. Candidates should be prepared to adapt to changes in the market landscape and regulatory environment.
ASSUMPTION: Candidates should be aware of the competitive nature of the AAD market and the need for strong collaboration and adaptability in this role.
📈 Similar Roles Comparison
- Compared to other Senior Director, Brand Lead roles in the pharmaceutical industry, this position offers a unique focus on the AAD market, allowing for significant impact and visibility in a high-profile therapeutic area.
- The pharmaceutical industry is highly regulated, with strict guidelines for marketing and promotion. Candidates should be prepared to navigate these regulations and ensure compliance with all relevant laws and standards.
- Career paths for Senior Director, Brand Lead roles can vary depending on the company's size, structure, and growth trajectory. At Otsuka, this role offers opportunities for career advancement within the neuroscience and psychiatry portfolio, as well as potential international assignments or roles with increased responsibility.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and the opportunities it presents for growth and development within the pharmaceutical industry.
📝 Sample Projects
- Developing and executing a successful brand launch campaign for Rexulti in the AAD market, including HCP and consumer engagement strategies, market access pull through initiatives, and omnichannel marketing efforts
- Conducting a comprehensive market analysis to identify opportunities for Rexulti in the AAD market, and developing targeted strategies to capitalize on these opportunities
- Leading a cross-functional team to develop and implement a successful speaker program for Rexulti in the AAD market, featuring key opinion leaders and thought leaders in the neuroscience and psychiatry space
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the Senior Director, Brand Lead, AAD role, and the opportunity to make a significant impact on Rexulti's success in the AAD market.
❓ Key Questions to Ask During Interview
- Can you describe the current brand positioning and marketing strategy for Rexulti in the AAD market? How do you plan to build on this foundation to drive brand success?
- How do you approach cross-functional collaboration and ensure strategic alignment with other teams, such as market access, sales, and medical affairs?
- Can you provide an example of a time when you had to pivot a marketing strategy due to changes in the market landscape or regulatory environment? How did you approach this challenge, and what was the outcome?
- How do you prioritize and manage multiple priorities and ensure that your team is focused on the most critical initiatives for brand success?
- What is your approach to developing and mentoring high-performing teams? Can you provide an example of a time when you successfully led a team to achieve a significant business objective?
ASSUMPTION: These key questions allow candidates to gain insight into the role's priorities, challenges, and expectations, as well as the opportunity to demonstrate their strategic thinking, leadership, and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://vhr-otsuka.wd1.myworkdayjobs.com/External/job/Princeton-NJ/Senior-Director--Brand-Lead--AAD_R9322
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand strategy, launch execution, and lifecycle management, as well as your familiarity with the pharmaceutical industry and the AAD market
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills, as well as your understanding of Otsuka's mission and values
- If selected for an interview, be prepared to discuss your experience with brand strategy, launch execution, and lifecycle management, as well as your familiarity with the pharmaceutical industry and the AAD market
- Follow up with the hiring manager or HR representative within one week of your interview to reiterate your interest in the role and address any remaining questions or concerns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
