Senior Director Brand & Product

📌 Core Information

🔹 Job Title: Senior Director Brand & Product

🔹 Company: TaylorMade Golf Company

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and developing a team to drive overall marketing strategies
• Managing brand, sports, trade marketing, and DTC operations
• Collaborating with country GM and sales director to establish commercial objectives
• Overseeing product portfolio and seasonal timing for optimal sales performance
• Fostering a continuous learning and collaboration environment within the team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the Korean marketplace and sports industry dynamics.

📋 Key Responsibilities

✅ Lead, build, develop, and motivate a strong team to perform at the highest level

✅ Establish annual strategic marketing plans aligned with company objectives

✅ Develop strategies and action plans in line with brand’s core values

✅ Prepare, manage, and control marketing working budgets

✅ Work with country GM and sales director to establish commercial objectives

✅ Create and develop effective communication channels with target consumers

✅ Oversee the execution of communication initiatives and launches

✅ Ensure concepts, events, activities, and support materials align with global brand strategies

✅ Implement local, global, and regional initiatives effectively

✅ Develop and direct implementation of consumer Go-to Market plan

✅ Lead and manage long-term sports marketing asset plans

✅ Manage both Hard goods and Soft Goods to achieve optimal product portfolio and sales performance

✅ Work with apparel licensing partner to enhance TaylorMade brand equity

✅ Manage DTC business including ODS retail doors, TaylorMade Performance Centers, and E-comm site

✅ Provide coaching and feedback to subordinates for optimal performance and skill development

ASSUMPTION: This role involves a high level of responsibility and requires exceptional organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, or equivalent

Experience: Minimum 15 years of professional experience in related roles

Required Skills:

• Understanding of Korean marketplace (accounts, channels, and doors)
• Proven ability to work in a team-oriented, collaborative environment
• Proficiency in Microsoft Suite (Word, Excel, Outlook, PowerPoint)
• Native in Korean, Excellent written and verbal communication skills in English
• Ability to accurately assess talent and effectively motivate and influence others
• Excellent strategic thinking and implementation skills
• Strong interpersonal communication skills
• Understanding of market dynamics and status of sports industry

Preferred Skills:

• Experience in the golf industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the golf industry or additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior director role in South Korea, the estimated salary range is ₩150,000,000 - ₩200,000,000 per year. This estimate takes into account the experience level, location, and the company's size.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on TaylorMade products
• Opportunities for professional development and growth

Working Hours: Full-time position with the possibility of extended hours as necessary. Light physical effort equals frequent lifting or moving of lightweight materials. Frequent travel may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: TaylorMade Golf Company operates in the sporting goods manufacturing industry, focusing on high-performance golf equipment, golf balls, and accessories.

Company Size: TaylorMade Golf Company has 1,001-5,000 employees globally, with a significant presence in the United States and international markets. This size offers applicants the opportunity to work in a large organization with diverse teams and resources.

Founded: TaylorMade Golf Company was founded in 1979 and has since grown to become a leading manufacturer of high-performance golf equipment, with a strong focus on innovation and authenticity.

Company Description:

• TaylorMade Golf Company is a leading manufacturer of high-performance golf equipment, golf balls, and accessories.
• The company is committed to combining innovation with authenticity, being passionate about the game, and being competitive.
• TaylorMade Golf Company has a strong presence across the world's professional tours, with an unrivaled athlete portfolio.

Company Specialties:

• Golf Equipment
• Golf Accessories
• Golf Technology

Company Website: http://taylormadegolf.com/careers

ASSUMPTION: TaylorMade Golf Company's commitment to innovation and authenticity provides an exciting environment for professionals looking to grow in the sporting goods industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in marketing and brand management.

Reporting Structure: The Senior Director Brand & Product will report directly to the regional or global marketing leadership and collaborate closely with the country GM and sales director.

Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Potential career progression to regional or global marketing leadership roles
• Expansion of responsibilities based on performance and company growth
• Professional development opportunities through training and mentorship programs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company or the broader golf industry.

🌍 Location & Work Environment

Office Type: TaylorMade Golf Company's Seoul office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Seoul, South Korea

Geographic Context:

• Seoul is the capital and largest city of South Korea, with a vibrant business environment and a strong focus on technology and innovation.
• The city offers a high quality of life, with excellent dining, cultural, and recreational opportunities.
• Seoul is well-connected by public transportation, making it easy for employees to commute to and from the office.

Work Schedule: The work schedule is typically Monday to Friday, with the possibility of extended hours as necessary to meet project deadlines or attend events.

ASSUMPTION: The Seoul office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring managers and team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Communication and interpersonal skills
• Industry knowledge and market dynamics understanding
• Cultural fit and alignment with TaylorMade's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving abilities
• Research TaylorMade Golf Company and the golf industry to demonstrate your enthusiasm and knowledge of the company and its products

ATS Keywords: Brand Marketing, Sports Marketing, Trade Marketing, Team Leadership, Strategic Planning, Budget Management, Communication Skills, Market Dynamics Understanding, Product Portfolio Management, Consumer Go-to Market Planning, Interpersonal Communication, Talent Assessment, Collaboration, E-commerce Management, Performance Coaching, English Proficiency, Korean Proficiency

ASSUMPTION: TaylorMade Golf Company's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• Microsoft Suite (Word, Excel, Outlook, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Project management tools (e.g., Asana, Trello)
• Design and graphics software (e.g., Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Authenticity
• Passion for the game
• Competitiveness

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving objectives
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record of leading and developing high-performing teams?
• Are you comfortable working in a fast-paced, dynamic environment with frequent travel requirements?
• Do you possess strong strategic thinking and implementation skills, with a focus on driving results and achieving objectives?

ASSUMPTION: TaylorMade Golf Company values candidates who are innovative, passionate about the game, and committed to driving results through collaboration and teamwork.

⚠️ Potential Challenges

• Managing a large team with diverse skills and backgrounds
• Balancing multiple projects and priorities simultaneously
• Adapting to a fast-paced, dynamic work environment with frequent travel requirements
• Navigating the unique cultural landscape of the Korean marketplace

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on managing overall marketing strategies for the Korean marketplace, with a strong emphasis on brand, sports, and trade marketing
• Similar roles in other industries may have a different focus, such as product management or sales and marketing alignment
• Career progression in this role may lead to regional or global marketing leadership positions within TaylorMade Golf Company or other organizations

ASSUMPTION: This role offers a unique opportunity to manage overall marketing strategies for a leading manufacturer of high-performance golf equipment in the Korean marketplace.

📝 Sample Projects

• Developing and implementing a strategic marketing plan to drive brand awareness and revenue growth in the Korean marketplace
• Managing the product portfolio and seasonal timing to optimize sales performance and achieve revenue and EBITDA targets
• Leading and executing communication initiatives and launches to promote new products or campaigns

ASSUMPTION: These sample projects demonstrate the strategic and operational responsibilities of the Senior Director Brand & Product role at TaylorMade Golf Company.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Korean marketplace and how this role contributes to that vision?
• How does the company support the professional development and growth of its employees in this role?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company collaborate with its global and regional teams to ensure consistent branding and messaging across markets?
• What are the most significant challenges facing the Korean golf industry, and how can this role help address them?

ASSUMPTION: Asking these questions will help applicants better understand the role, the company, and the industry, enabling them to make an informed decision about their application and potential career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving abilities
• Research TaylorMade Golf Company and the golf industry to demonstrate your enthusiasm and knowledge of the company and its products
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.