📌 Core Information
🔹 Job Title: Senior Director, Customer Acquisition
🔹 Company: Groupe Dynamite Inc.
🔹 Location: 5592 Rue Ferrier, Ville Mont-Royal, QC, Canada
🔹 Job Type: Full-Time
🔹 Category: Retail, E-commerce
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and growth of customer acquisition engine
- Cross-functional team management, including paid media, SEO, affiliate marketing, and analytics
- Channel optimization and budget allocation across search, social, display, and video
- Data-driven decision making and experimentation for improved revenue per web session
- Collaboration with product, finance, and tech teams for cross-functional initiatives
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and leadership to drive sustainable customer growth and optimize marketing spend.
📋 Key Responsibilities
✅ Own and evolve the end-to-end customer acquisition strategy
✅ Build, lead, and mentor a cross-functional acquisition pod
✅ Partner with other teams to deliver cross-functional KPIs
✅ Optimize channel mix and budget allocation
✅ Oversee strategy and execution across search, social, display, and video channels
✅ Lead technical and content-driven SEO efforts
✅ Expand and optimize affiliate marketing programs
✅ Own acquisition performance reporting and marketing attribution
✅ Identify and unlock new growth opportunities through experimentation
✅ Collaborate with product managers to launch conversion-driving features
✅ Influence martech and analytics stack to support acquisition strategies.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership to achieve customer acquisition goals.
🎯 Required Qualifications
Education: MBA or equivalent is a plus
Experience: 10+ years in growth marketing, digital acquisition, or performance marketing, with 5+ years in leadership roles
Required Skills:
- Proven track record in driving profitable growth
- Strong understanding of media buying, digital attribution, and E-commerce KPIs
- Experience managing multi-million-dollar budgets
- Comfortable working with technical stakeholders and understanding martech
- Highly analytical, data-driven, and ROI-focused
- Excellent leadership, communication, and stakeholder management skills
Preferred Skills:
- Experience in the retail or E-commerce industry
- Familiarity with A/B testing and data pipelines
ASSUMPTION: Candidates should have a strong background in growth marketing and leadership to excel in this role.
💰 Compensation & Benefits
Salary Range: CAD 150,000 - 200,000 per year (Estimated based on industry standards for a Senior Director role in Montreal)
Benefits:
- Performance-driven bonuses
- Group retirement savings program with employer matching
- Flexible group insurance with personalized coverage
- Employee discount at Garage and Dynamite
- Exclusive private sample sales
- Flexible vacation policy
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Director role in Montreal, with consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, E-commerce
Company Size: Large (Over 1,000 employees)
Founded: 1975
Company Description:
- Groupe Dynamite Inc. (GDI) is a Montreal-based, public company of integrated omni-channel brands
- Designs and distributes accessible, trend-forward fashion for women
- Operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences online
Company Specialties:
- Retail
- E-commerce
- Fashion
- Omni-channel retailing
Company Website: www.groupedynamite.com
ASSUMPTION: Groupe Dynamite Inc. is a well-established retailer with a strong presence in North America and a focus on accessible, trend-forward fashion for women.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: Reports to the Chief Digital Officer
Work Arrangement: On-site, with potential for flexible work arrangements
Growth Opportunities:
- Potential to shape and grow the customer acquisition team
- Opportunities to collaborate with cross-functional teams and influence company strategy
- Possibility to advance to a more senior role within the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's customer acquisition strategy.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 5592 Rue Ferrier, Ville Mont-Royal, QC, Canada
Geographic Context:
- Montreal is a multicultural city with a vibrant fashion scene
- The office is located in the West Island, with easy access to public transportation
- The area offers a mix of urban and suburban living options
Work Schedule: Full-time, typically 40 hours per week, with potential for flexible hours
ASSUMPTION: The work environment is likely dynamic and fast-paced, with a focus on data-driven decision making and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral and technical interviews
- Case study or presentation
- Final round with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving
- Data analysis and interpretation
- Leadership and team management
- Communication and stakeholder management
Application Tips:
- Highlight your experience in growth marketing and leadership
- Demonstrate your understanding of E-commerce KPIs and digital attribution
- Showcase your ability to manage budgets and drive profitable growth
- Tailor your resume and cover letter to emphasize relevant skills and experiences
ATS Keywords: Customer Acquisition, Growth Marketing, Digital Acquisition, Performance Marketing, SEO, Paid Media, Affiliate Marketing, Marketing Analytics, Data-Driven, Leadership, Stakeholder Management, E-Commerce, Media Buying, A/B Testing, Martech, Budget Management
ASSUMPTION: The application process is likely competitive, with a focus on assessing candidates' strategic thinking, data analysis, and leadership skills.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- SEMrush or similar SEO tools
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Empowering customers to be themselves
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and creativity
- Customer-centric approach
Work Style:
- Data-driven and analytical
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a proven track record of driving profitable growth in a leadership role?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Groupe Dynamite Inc.
⚠️ Potential Challenges
- Managing a large budget and driving profitable growth
- Working with cross-functional teams and stakeholders
- Keeping up with the fast-paced and dynamic nature of the retail industry
- Adapting to changes in consumer behavior and market trends
ASSUMPTION: This role presents unique challenges that require a strong leader with a proven track record in growth marketing and data-driven decision making.
📈 Similar Roles Comparison
- Compared to other Senior Director roles, this position places a stronger emphasis on data analysis and experimentation
- In the retail industry, this role is more focused on digital acquisition and less on in-store sales
- Career progression may involve moving into a more senior role within the organization or transitioning to a different function
ASSUMPTION: Candidates should compare this role to similar positions in the industry to better understand the unique aspects and requirements of the job.
📝 Sample Projects
- Developing and implementing a new customer acquisition strategy to drive sustainable growth
- Optimizing the channel mix and budget allocation to improve ROAS and LTV/CAC
- Launching A/B tests and experiments to improve revenue per web session and conversion rates
ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and execute strategic plans, analyze data, and drive results.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the biggest challenges facing the customer acquisition team currently?
- How does the company support the professional development and growth of its employees?
- What is the expected timeline for seeing results and measuring success in this role?
- How does the company approach work-life balance for its employees?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and provide insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in growth marketing and leadership
- Prepare for behavioral and technical interviews by reflecting on your past experiences and accomplishments
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Follow up with a thank-you note after your interview to express your appreciation for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
