📌 Core Information
🔹 Job Title: Senior Director, Customer Growth - West Region
🔹 Company: The Coca-Cola Company
🔹 Location: Irvine, Denver, or Dallas (West Coast preferred)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with approximately 25-30% travel
🚀 Job Overview
Key aspects of this role include:
- Leading a team of marketing strategists to drive growth for national and area customers in the West Region
- Building strategic relationships with top 20 customers and delivering growth ambition through the FSOP Coca-Cola Commitment
- Recruiting, developing, and coaching world-class marketing talent for the Customer Marketing West COE
- Leading the West Region marketing business planning process and marketing routines
- Serving as a strategic bridge between Coca-Cola and West Region customers, representing the voice of customers
ASSUMPTION: This role requires a high level of strategic thinking, relationship-building, and leadership skills to drive mutual growth between Coca-Cola and its customers.
📋 Key Responsibilities
✅ Align with West Region to set priorities across the customer portfolio and communicate these priorities to the CM team
✅ Build strategic relationships with C-Suite marketing executives with Top 20 West customers to facilitate and accelerate the business relationship
✅ Lead the West marketing business planning process and ensure top 50 customers have a Beverage Strategy in alignment with the FSOP Collaborative Business Planning process (CBP)
✅ Actively participate in Sales routines, bringing the marketing lens and reporting back to appropriate CM teams to assure ongoing alignment between Marketing and Sales on how to deliver against customer needs and objectives
✅ Responsible for hiring, coaching, developing, and advancing Directors and marketing strategists with a focus on building best-in-class marketing capabilities, bench strength, and growth
✅ Model growth behaviors and lead a culture of empowerment that is focused on the development and motivation of individuals to achieve and sustain high performance
✅ Serve as a key strategic link between the West and Atlanta-based Customer Value and Growth organization to ensure effective collaboration
ASSUMPTION: This role involves a significant amount of stakeholder management, both internally and externally, requiring strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor’s Degree; MBA Preferred
Experience: 10+ years of CPG experience, preferably with a background in Foodservice & On-Premise and/or in a Customer Marketing role in other industries/channels
Required Skills:
- Proven experience leading and inspiring teams
- Strategic thinking and planning
- Relationship-building and influencing skills
- Excellent communication and presentation skills
- Ability to work effectively in a matrixed organization
Preferred Skills:
- Experience working with national and area customers in the West Region
- Fluency in Spanish
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record of driving growth and building effective relationships with key stakeholders.
💰 Compensation & Benefits
Salary Range: $211,000 - $238,400 (Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.)
Annual Incentive Reference Value Percentage: 50 (Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.)
Long-term Incentive Reference Value Percentage: 20 (Long-term Incentive reference value is a market-based competitive value for your role.)
Benefits:
- Iconic & Innovative Brands
- Expansive & Diverse Customers
- Best in Class Culture of Growth
Working Hours: Full-time (40 hours per week) with approximately 25-30% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Director role in the Marketing & Sales field. The actual offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on sparkling soft drinks, water, sports, coffee, tea, juice, value-added dairy, and plant-based beverages. They have a strong global presence, with products sold in more than 200 countries and territories.
Company Size: The Coca-Cola Company has 10,001+ employees, making it a large enterprise. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into one of the world's most iconic brands. Their long history is marked by innovation, adaptation, and a commitment to making a positive impact on people's lives, communities, and the planet.
Company Description:
- The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories.
- Their purpose is to refresh the world and make a difference, with a portfolio of sparkling soft drink brands, water, sports, coffee, tea, juice, value-added dairy, and plant-based beverage brands.
- They seek to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across their value chain.
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company's extensive global presence and iconic brand portfolio offer applicants a unique opportunity to work on a wide range of products and initiatives that have a significant impact on consumers worldwide.
📊 Role Analysis
Career Level: This role is at the senior director level, indicating a high level of responsibility and strategic decision-making.
Reporting Structure: The Senior Director, Customer Growth reports directly to the West Region President and has matrixed relationships with the Atlanta-based Customer Value and Growth organization.
Work Arrangement: This role is on-site with approximately 25-30% travel, allowing for flexibility in working arrangements while maintaining a strong presence in the West Region.
Growth Opportunities:
- Potential to advance to a Vice President or higher-level role within the Customer Marketing organization or other areas of the business
- Opportunities to work on high-impact projects and initiatives that drive growth for Coca-Cola and its customers
- Exposure to diverse teams and stakeholders, fostering professional development and skill-building
ASSUMPTION: Given the strategic nature of this role and the size of the company, there are numerous opportunities for career growth and development within the Coca-Cola Company.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's offices are typically modern, professional workspaces that foster collaboration and innovation.
Office Location(s): Irvine, Denver, or Dallas (West Coast preferred)
Geographic Context:
- The West Region spans multiple states, including California, Colorado, and Texas, offering a diverse range of customer bases and market dynamics
- The West Coast is a major hub for the foodservice and on-premise industries, providing ample opportunities for customer engagement and growth
- The region's mild climate and vibrant culture contribute to a high quality of life for employees
Work Schedule: Full-time (40 hours per week) with approximately 25-30% travel, offering flexibility in working hours while maintaining a strong presence in the West Region
ASSUMPTION: The West Region's diverse customer base and dynamic market conditions offer unique challenges and opportunities for driving growth and innovation in the foodservice and on-premise industries.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team or a manager from the Customer Marketing organization
- In-depth behavioral and situational interview with the hiring manager and other key stakeholders
- Final interview with the West Region President or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Relationship-building and influencing skills
- Communication and presentation skills
- Leadership and team management skills
- Cultural fit and alignment with Coca-Cola's purpose and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, relationship-building, and leadership
- Prepare for behavioral and situational interview questions that assess your ability to drive growth and build effective relationships with key stakeholders
- Research the Coca-Cola Company and the West Region to demonstrate your understanding of the business and market dynamics
ATS Keywords: Customer Growth, Strategic Planning, Relationship Management, Influencing, Marketing Strategies, Team Leadership, West Region, Foodservice, On-Premise
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, relationship-building, and leadership skills, as well as their cultural fit with the Coca-Cola Company and the West Region.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and customer-facing positions within the industry.
👔 Cultural Fit Considerations
Company Values:
- Leadership: The ability to inspire and motivate others, driving toward common goals and fostering a culture of high performance
- Collaboration: Working together across functions, businesses, and regions to deliver mutual growth and success
- Innovation: Embracing creativity and continuous learning to stay ahead of the curve and deliver meaningful impact
Work Style:
- Strategic: This role requires a high level of strategic thinking and planning to drive growth and build effective relationships with key stakeholders
- Influential: The ability to persuade and inspire others to take action and support shared goals
- Adaptable: Embracing change and pivoting as needed to respond to market dynamics and customer needs
Self-Assessment Questions:
- How have you successfully built and maintained strategic relationships with key stakeholders in previous roles?
- Can you provide an example of a time when you had to adapt your approach to meet changing customer needs or market dynamics?
- How do you foster a culture of empowerment and high performance within your teams?
ASSUMPTION: The Coca-Cola Company's culture is driven by its purpose to refresh the world and make a difference, with a focus on leadership, collaboration, innovation, and a growth mindset.
⚠️ Potential Challenges
- Managing a diverse portfolio of customers with varying needs and priorities
- Balancing the demands of internal stakeholders with the needs of external customers
- Navigating a matrixed organization and building effective relationships with multiple functions and businesses
- Adapting to changes in the market and customer needs, requiring flexibility and agility
ASSUMPTION: These challenges are inherent in a role of this nature and can be overcome with strong strategic thinking, relationship-building, and leadership skills.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth for national and area customers in the West Region, requiring a high level of strategic thinking and relationship-building
- Compared to other Customer Marketing roles, this position has a broader scope and greater impact on Coca-Cola's overall growth strategy
- Career path comparison: This role can lead to advancement to a Vice President or higher-level role within the Customer Marketing organization or other areas of the business
ASSUMPTION: The unique nature of this role and its focus on driving growth for Coca-Cola's West Region customers set it apart from other Customer Marketing positions within the industry.
📝 Sample Projects
- Developing and executing a strategic growth plan for a key customer in the West Region, driving mutual growth and delivering against shared objectives
- Building and leading a high-performing marketing team, fostering a culture of empowerment and continuous learning
- Collaborating with the West Region sales team to align marketing strategies with customer needs and deliver against shared goals
ASSUMPTION: These sample projects illustrate the strategic and leadership aspects of this role, highlighting the importance of relationship-building and driving growth for Coca-Cola and its customers.
❓ Key Questions to Ask During Interview
- Can you describe the most significant strategic challenges facing the West Region and how this role can address them?
- How does the West Region collaborate with other regions and functions within the Coca-Cola Company to drive growth and deliver mutual success?
- What are the key priorities for the first 90 days in this role, and how can I best support the West Region's growth objectives?
- How does the Coca-Cola Company support the professional development and growth of its employees, particularly in senior leadership roles?
- What is the company's approach to fostering a diverse and inclusive work environment, and how does this role contribute to that effort?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the West Region, and the Coca-Cola Company, as well as their ability to drive growth and build effective relationships with key stakeholders.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on strategic thinking, relationship-building, and leadership
- Prepare for behavioral and situational interview questions that assess your ability to drive growth and build effective relationships with key stakeholders
- Research the Coca-Cola Company and the West Region to demonstrate your understanding of the business and market dynamics
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
