Senior Director – Customer Marketing

📌 Core Information

🔹 Job Title: Senior Director – Customer Marketing

🔹 Company: Labcorp

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading a global team of customer marketers to develop and execute integrated marketing campaigns
• Collaborating with solution marketing to define target audiences and refine segmentation
• Orchestrating campaign execution and managing annual marketing plan calendar
• Guiding content strategy and messaging architecture across all marketing channels
• Managing audience marketing budget and leveraging data insights for continuous improvement

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in global marketing campaigns to drive demand and awareness for Labcorp's products.

📋 Key Responsibilities

✅ Develop and execute global integrated marketing programs to increase awareness and drive demand for Labcorp's products

✅ Collaborate with solution marketing to understand business goals, market sizing, and product positioning

✅ Create and execute campaign plans that deliver results aligned to business goals across prioritized audiences and geographies

✅ Work with digital, events, and other teams to identify and define strategies to support brand awareness and demand generation needs

✅ Manage campaign and annual marketing plan calendar, prioritize marketing activities, and ensure team alignment

✅ Guide content strategy and messaging architecture across all marketing channels

✅ Manage audience marketing budget spend and optimize campaign strategies using data insights and analytics

✅ Partner with stakeholders to align annual marketing strategy and campaign plans with business priorities

✅ Build support and buy-in for approaches and ideas, and foster engagement across organizational structures

✅ Manage team of customer marketers, offering guidance, direction, coaching, and supervision to build a high-performing team

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, communication, and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Science, Engineering, or Business

Experience: 15+ years of prior work experience in marketing, with 5+ years leading a global team of direct reports

Required Skills:

• Proven expertise in marketing life sciences and/or diagnostics in global markets
• Experience supporting the development and execution of integrated marketing campaigns
• Understanding of the digital marketing technology landscape and best practices
• Working knowledge of marketing automation platforms and CRMs (i.e., Salesforce, Eloqua)
• Strong problem-solving skills and ability to manage multiple tasks and deadlines
• Excellent communication skills and ability to build internal networks

Preferred Skills:

• Master’s degree
• Experience working in a global, matrixed team environment (e.g., EMEA and APAC)
• Open to working across time zones

ASSUMPTION: Candidates with specific expertise in marketing life sciences and/or diagnostics in global markets will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a senior marketing role in Bangalore)

Benefits:

• Health insurance and retirement benefits
• Employee assistance programs
• Tuition reimbursement and professional development opportunities
• Paid time off and flexible work arrangements

Working Hours: Full-time (40 hours/week) with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Bangalore. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Practices

Company Size: 10,001+ employees (Labcorp is a large, established organization with extensive resources and a global presence)

Founded: 1994 (Labcorp has a long history and extensive experience in the healthcare industry)

Company Description:

• Labcorp is a life sciences company that provides clinical laboratory and end-to-end drug development services
• The company operates through two segments: LabCorp Diagnostics and Covance Drug Development
• Labcorp serves a range of customers, including managed care organizations, biopharmaceutical companies, governmental agencies, physicians, and other healthcare providers

Company Specialties:

• Clinical laboratory services
• Drug development services
• Market access services

Company Website: www.labcorp.com

ASSUMPTION: Labcorp's extensive experience and global presence provide a stable and well-resourced environment for this role, with opportunities for growth and development within the organization.

📊 Role Analysis

Career Level: Senior Director (This role is a senior leadership position with significant responsibility and influence)

Reporting Structure: This role reports functionally to the VP of Marketing, BLS and Tech & Data Solutions, and is part of the Global Marketing Center of Excellence (CoE) based in India

Work Arrangement: Remote OK (This role offers flexibility for remote work, with the option to work from the office as needed)

Growth Opportunities:

• Potential to expand the scope of audiences and therapeutic areas
• Opportunities to develop and mentor talent within the marketing team
• Possibility to take on additional responsibilities or move into other areas of the business as the company grows

ASSUMPTION: This role offers significant opportunities for growth and development within a large, established organization with a global presence.

🌍 Location & Work Environment

Office Type: Hybrid (Labcorp offers a hybrid work environment with the option to work remotely and from the office)

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is a major tech hub and one of India's largest cities, with a vibrant culture and numerous amenities
• The office is located in the MSR Vaishnavi, No 29 Union Street - Off Cubbon Road area, which is a well-developed business district
• Bangalore offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities

Work Schedule: Full-time (40 hours/week) with flexibility for remote work

ASSUMPTION: The hybrid work environment and central location of the office provide a convenient and flexible work arrangement for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the VP of Marketing

Key Assessment Areas:

• Strategic thinking and campaign planning
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and global campaign management expertise
• Prepare examples of successful marketing campaigns you've led and the results you've achieved
• Research Labcorp's business and marketing strategies to demonstrate your understanding of the company and its goals

ATS Keywords: Marketing strategy, campaign execution, digital marketing, content strategy, analytics, team leadership, stakeholder management, budget management, problem-solving, project management, communication skills, customer service, adaptability, strategic vision, audience segmentation, marketing automation

ASSUMPTION: Labcorp's application process is designed to assess candidates' strategic thinking, leadership skills, and ability to work effectively in a global, matrixed team environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Salesforce, Eloqua)
• CRM software (e.g., Salesforce)
• Project management tools (e.g., Asana, Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or transferred from other similar roles.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Accountability

Work Style:

• Results-driven
• Data-informed
• Collaborative
• Adaptable
• Customer-focused

Self-Assessment Questions:

• How do you align your work with Labcorp's core values, particularly integrity and accountability?
• Describe a time when you had to adapt to a significant change in a marketing campaign or strategy. How did you handle it, and what was the outcome?
• How do you approach building and maintaining effective relationships with stakeholders, both internal and external to your team?

ASSUMPTION: Labcorp's company values and work style emphasize a results-driven, data-informed, and collaborative approach to marketing, with a strong focus on integrity and accountability.

⚠️ Potential Challenges

• Managing a global team with diverse time zones and cultural backgrounds
• Balancing multiple priorities and deadlines in a fast-paced, dynamic environment
• Navigating a matrixed organizational structure with multiple stakeholders
• Keeping up with the latest marketing trends and technologies in a rapidly evolving industry

ASSUMPTION: These challenges are common to senior marketing roles in global organizations and can be effectively managed with strong leadership, communication, and project management skills.

📈 Similar Roles Comparison

• This role is unique in its focus on global integrated marketing campaigns for Labcorp's Early Development and Central Lab Services portfolios
• Compared to other senior marketing roles, this position requires a broader range of marketing expertise and a deeper understanding of the life sciences industry
• Career progression in this role may involve moving into other areas of the business, such as product marketing or general management, rather than remaining in marketing

ASSUMPTION: This role offers a unique opportunity to lead global marketing campaigns for a large, established life sciences company, with potential for growth and development within the organization.

📝 Sample Projects

• Developing and executing a global integrated marketing campaign to launch a new diagnostic test
• Conducting market research to identify and segment key audiences for a therapeutic area
• Managing a team to create and optimize content for multiple marketing channels, including digital, print, and events

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to team management and content creation.

❓ Key Questions to Ask During Interview

• How does this role fit into Labcorp's overall marketing strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does Labcorp support the professional development and growth of its marketing team members?
• What is the expected timeline for reviewing and approving marketing campaigns, and how is this process managed?
• How does Labcorp measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: These questions are designed to assess the strategic fit of the role, the challenges and opportunities it presents, and the resources and support available to the successful candidate.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and global campaign management expertise
• Prepare examples of successful marketing campaigns you've led and the results you've achieved
• Research Labcorp's business and marketing strategies to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.