Senior Director, FP&A - Growth Initiatives

📌 Core Information

🔹 Job Title: Senior Director, FP&A - Growth Initiatives

🔹 Company: Lyft

🔹 Location: San Francisco, CA

🔹 Job Type: On-site (Hybrid)

🔹 Category: Ground Passenger Transportation

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving strategic financial decision-making through advanced analytics and ROI frameworks
• Partnering with business leaders to develop and execute strategic finance initiatives
• Building and leading a high-performing FP&A team with expertise in consumer tech metrics
• Optimizing product investments through deep-dive analysis and competitive benchmarking

ASSUMPTION: This role requires a finance leader with deep consumer technology experience who can translate complex business dynamics into actionable business insights and drive measurable performance.

📋 Key Responsibilities

✅ Lead comprehensive financial planning, budgeting, and forecasting for the supported business leaders, including revenue and contracts optimization, complex modeling and scenario planning

✅ Partner directly with business leaders and executive leadership to develop and execute against strategic finance initiatives and key investment decisions

✅ Drive forecast updates, quarterly business reviews with sophisticated analysis of business performance

✅ Drive long-term planning (inclusive of capital allocation and capex planning) for emerging businesses

✅ Build and maintain advanced ROI frameworks across the business, inclusive of ROIC and Free Cash Flow

✅ Develop sophisticated attribution models and incrementality testing frameworks to optimize product investments

✅ Proactively identify opportunities to improve efficiency, profitability, and growth through deep-dive analysis and competitive benchmarking

✅ Design and implement automated financial models and dashboards that provide real-time visibility into key business drivers and performance indicators

✅ Drive scenario planning and sensitivity analysis to support strategic decisions around new businesses and investments, product launches, and capital allocation

✅ Manage the quarterly performance of the business

✅ Build, manage, and develop a high-performing FP&A team with expertise in marketplace dynamics and consumer tech metrics

✅ Establish best-in-class financial processes, including data collection and analysis

✅ Foster a culture of analytical rigor and business partnership across the finance organization

ASSUMPTION: This role requires a strong focus on strategic finance, business partnership, and team leadership to drive growth initiatives across various Lyft businesses.

🎯 Required Qualifications

Education: Bachelor's degree in Finance, Accounting, Economics, or a related field. MBA or relevant advanced degree preferred.

Experience: 12+ years of FP&A experience with at least 8+ years in technology companies, preferably in marketplace, platform, online advertising or network effect businesses.

Required Skills:

• Proven track record of driving strategic financial decision-making and business growth
• Expertise in ROI frameworks, financial modeling, and data analysis
• Strong executive presence with experience presenting to boards, investors, and C-suite leadership
• Outstanding communication and interpersonal skills with ability to translate complex financial concepts for diverse audiences
• Proven ability to build and lead high-performing teams in fast-growth environments

Preferred Skills:

• Tech industry expertise, combined with an experience in new ventures and hardware/infrastructure investments
• Experience working with autonomous vehicles, fleet management, or related technologies

ASSUMPTION: Candidates should have a strong background in financial planning and analysis, with a focus on strategic finance and business partnership. Experience in consumer technology and related industries is highly preferred.

💰 Compensation & Benefits

Salary Range: $232,000 - $290,000 per year (San Francisco Bay area). Total compensation is dependent on various factors, including qualifications, experience, and geographic location.

Benefits:

• Medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan
• Discretionary paid time off and 18 weeks of paid parental leave
• Subsidized commuter benefits
• Lyft Pink - exclusive opportunity to test new benefits of the Ridership Program

Working Hours: Full-time position with a hybrid work arrangement, working in the Lyft San Francisco office 3 days per week (Mondays, Wednesdays, and Thursdays) and the flexibility to work from anywhere for up to 4 weeks per year.

ASSUMPTION: The salary range provided is specific to the San Francisco Bay area and may vary based on the candidate's working location and other factors. Benefits are subject to change and may be dependent on the candidate's enrollment status.

📌 Applicant Insights

🔍 Company Context

Industry: Lyft operates in the ground passenger transportation industry, focusing on ridesharing, bikes, and scooters to connect communities and provide transportation for everyone.

Company Size: Lyft is a mid-sized company with 5,001-10,000 employees, offering a dynamic work environment with opportunities for growth and collaboration.

Founded: Lyft was founded in 2012, making it a relatively young company with a strong focus on innovation and continuous improvement.

Company Description:

• Lyft is a ridesharing community that connects drivers with passengers through its mobile app
• The company offers various transportation options, including rideshare, bikes, and scooters, all in one app
• Lyft is driven by its purpose: to serve and connect communities, fostering a more connected world with transportation for everyone

Company Specialties:

• Ridesharing
• Carpooling
• Transportation
• Community
• Rideshare
• Drivers
• Gig economy

Company Website: Lyft

ASSUMPTION: Lyft's focus on community and connection makes it an attractive workplace for candidates seeking a purpose-driven environment with a strong emphasis on innovation and growth.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring a high level of expertise and experience in financial planning and analysis.

Reporting Structure: The Senior Director, FP&A - Growth Initiatives will report directly to the VP, Head of FP&A and IR and work closely with various business leaders across Lyft's growth initiatives.

Work Arrangement: This role follows a hybrid work arrangement, with team members working in the Lyft San Francisco office 3 days per week (Mondays, Wednesdays, and Thursdays) and the flexibility to work from anywhere for up to 4 weeks per year.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities for career advancement within Lyft's finance organization
• Working on growth initiatives across various Lyft businesses provides exposure to diverse aspects of the company and its operations
• Collaborating with business leaders and executive leadership presents opportunities to develop strategic partnerships and expand professional networks

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in financial planning and analysis within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Lyft's San Francisco office is a collaborative and innovative workspace, designed to foster creativity and productivity.

Office Location(s): 185 Berry Street, San Francisco, CA 94107, US

Geographic Context:

• San Francisco is a vibrant and diverse city with a strong tech industry and a high cost of living
• The city offers a variety of cultural attractions, entertainment options, and outdoor activities
• Lyft's San Francisco office is located in the Mission Bay neighborhood, close to public transportation and various amenities

Work Schedule: This role follows a hybrid work arrangement, with team members working in the office 3 days per week and the flexibility to work from anywhere for up to 4 weeks per year.

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing team members to optimize their work environment based on their preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Behavioral and technical interviews with finance team members
• Final interview with the hiring manager

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Financial planning and analysis expertise
• Communication and presentation skills
• Leadership and team management abilities

Application Tips:

• Highlight relevant experience in consumer technology, strategic finance, and business partnership
• Tailor your resume and cover letter to emphasize your qualifications for this specific role
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
• Research Lyft's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Financial Planning, Budgeting, Forecasting, ROI Frameworks, Consumer Tech Expertise, Data Analysis, Team Leadership, Strategic Finance, Business Partnership, Scenario Planning, Performance Analysis, Capital Allocation, Communication Skills, Interpersonal Skills, Analytical Rigor, Market Dynamics

ASSUMPTION: Lyft's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Financial planning and analysis software (e.g., Excel, Google Sheets)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard for financial planning and analysis positions, with a focus on data analysis, visualization, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Community
• Integrity
• Innovation
• Inclusion
• Quality

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you embody Lyft's values in your daily work?
• Describe a time when you had to adapt to significant changes in your work environment. How did you approach this situation, and what was the outcome?
• Can you provide an example of a time when you had to translate complex financial concepts for a non-finance audience? How did you ensure your message was understood and acted upon?

ASSUMPTION: Lyft's company culture emphasizes community, innovation, and inclusion, with a strong focus on collaboration, data-driven decision-making, and adaptability.

⚠️ Potential Challenges

• Managing a high-performing FP&A team in a fast-growth environment may present unique challenges and require strong leadership and communication skills
• Working on growth initiatives across various Lyft businesses may require quick adaptation to new industries, technologies, and business models
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance and fostering a strong team culture
• The high cost of living in San Francisco may present financial challenges for candidates relocating to the area

ASSUMPTION: While this role presents exciting opportunities for growth and innovation, candidates should be prepared to face unique challenges and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from other senior finance positions in its focus on growth initiatives and strategic finance for emerging businesses within Lyft
• Lyft's unique business model and industry-specific context require a strong understanding of consumer technology, marketplace dynamics, and network effect businesses
• Career path comparison: This role offers a clear path for career advancement within Lyft's finance organization, with potential opportunities to move into executive leadership or other strategic roles within the company

ASSUMPTION: This role is unique in its focus on strategic finance for growth initiatives within Lyft, requiring a strong understanding of consumer technology and emerging business models.

📝 Sample Projects

• Developing and implementing an advanced ROI framework for Lyft's autonomous vehicles and fleet management business to optimize product investments and drive growth
• Conducting a comprehensive analysis of Lyft's rideshare product to identify opportunities for improvement in customer acquisition, retention, and revenue optimization
• Building and managing a high-performing FP&A team to support Lyft's expansion into new markets and business lines, including Lyft Business & Healthcare and Lyft Media

ASSUMPTION: These sample projects are designed to highlight the strategic finance and business partnership aspects of this role, with a focus on driving growth and innovation within Lyft's various businesses.

❓ Key Questions to Ask During Interview

• Can you describe the most significant growth initiative Lyft is currently working on, and how this role will contribute to its success?
• How does Lyft support the professional development and growth of its finance team members?
• Can you provide an example of a time when Lyft's company culture played a critical role in driving a successful outcome for a growth initiative?
• How does Lyft approach collaboration and communication between its various business units and functions, particularly in the context of growth initiatives?
• What are the most important qualities and skills Lyft looks for in a candidate for this role, and how can I best demonstrate these qualities throughout the interview process?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company's culture and fit for your career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in strategic finance, consumer technology, and business partnership
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
• Research Lyft's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR team after your final interview to express your continued interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.