📌 Core Information
🔹 Job Title: Senior Director, Global Brand Marketing (Hybrid Role - New York)
🔹 Company: Olaplex
🔹 Location: New York, NY, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Beauty, Personal Care
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading global brand strategy for Pro Technical, Treatments, and Styling categories
- Driving brand-building campaigns and commercial performance
- Overseeing a team of category brand managers
- Collaborating with cross-functional teams to maximize product growth and innovation
- Owning category-level P&L impact and brand health performance metrics
ASSUMPTION: This role requires a strategic and commercially minded leader with a strong background in brand marketing and category management within the beauty or consumer sectors.
📋 Key Responsibilities
✅ Lead the brand strategy and positioning for the Pro Technical, Treatments, and Styling categories
✅ Own category-level commercial performance and brand health metrics
✅ Partner with the Innovation team to shape go-to-market strategy for new product launches
✅ Monitor market dynamics and drive core product growth and lifecycle management strategies
✅ Architect brand-defining 360 campaigns that deliver both breakthrough storytelling and commercial impact
✅ Lead end-to-end go-to-market excellence, from strategy to execution across launches, seasonal moments, and evergreen category storytelling
✅ Drive cross-functional strategic leadership, aligning partners around brand priorities and category objectives
✅ Own the category marketing budget, responsible for non-working dollar allocation and proactive budget management
✅ Lead and develop a team of Category Brand Managers, fostering a high-performance culture
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 12+ years of progressive experience in brand marketing, with leadership roles in consumer, beauty, or professional categories
Required Skills:
- Proven success in driving category growth through strategic marketing and commercial execution
- Experience leading end-to-end campaign strategy, including messaging, content development, and full-funnel activation
- Strong cross-functional leadership experience influencing senior internal and external stakeholders
- Fluency in competitive landscaping and commercial business drivers
- Exceptional prioritization and time management skills
- Comfortable navigating ambiguity and making thoughtful trade-offs
- Inspirational people leader with excellent communication and storytelling skills
Preferred Skills:
- Experience in the professional hair care or beauty industry
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in the professional hair care or beauty industry may have a competitive edge, but the role is open to exceptional candidates from other consumer or beauty sectors.
💰 Compensation & Benefits
Salary Range: $200,000 - $230,000 USD per year
Benefits:
- Competitive compensation
- Flexible paid time off
- Company contribution to medical, dental, and vision insurance
- Company-paid employee life insurance
- Optional additional life insurance and short/long-term disability coverage
- Parental leave (up to 18 weeks for birthing parents and up to 10 weeks for non-birthing new parents)
- 401k plans with 100% match up to the first 4% (immediately vested)
- Professional development reimbursement program
- Employee product discounts
Working Hours: Full-time (40 hours per week), with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area. The benefits listed are subject to change and may vary based on the employee's location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Olaplex operates in the personal care product manufacturing industry, focusing on professional hair care and beauty products.
Company Size: Olaplex has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Olaplex was founded in 2014, with a mission to create a culture that celebrates bonds by embracing, elevating, and empowering individuals from all backgrounds.
Company Description:
- Olaplex is a foundational health and beauty company inspired by professional stylists and empowered by innovation
- The company is committed to creating great hair days today, tomorrow, and for years to come through its groundbreaking products and Complete Bond Technology™
- Olaplex products are available in professional salons, retail stores, and online
Company Specialties:
- Professional hair care products
- Beauty and wellness
- Innovative bond-building technology
Company Website: http://www.olaplex.com
ASSUMPTION: Olaplex's commitment to diversity, equity, and inclusion is evident in its company description and mission statement, emphasizing the celebration of bonds and the empowerment of individuals from all backgrounds.
📊 Role Analysis
Career Level: This role is at the senior director level, requiring extensive experience and strategic leadership.
Reporting Structure: The Senior Director, Global Brand Marketing will report directly to the SVP of Global Marketing and oversee a team of Category Brand Managers.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific work arrangement may be discussed further during the interview process.
Growth Opportunities:
- Potential to shape the global brand strategy and drive category growth
- Chance to collaborate with cross-functional teams and influence business decisions
- Opportunity to develop and mentor a team of Category Brand Managers
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's global brand strategy and category performance.
🌍 Location & Work Environment
Office Type: Olaplex's headquarters is located in New York, NY, with a modern and collaborative work environment.
Office Location(s): 432 Park Ave S, New York, NY 10016, US
Geographic Context:
- New York City is a major global hub for the beauty and fashion industries
- The city offers a diverse and vibrant culture, with numerous professional networking opportunities
- New York City has a high cost of living compared to other US cities
Work Schedule: The work schedule for this hybrid role is yet to be determined and may be discussed further during the interview process.
ASSUMPTION: The hybrid work arrangement for this role allows for some flexibility in work hours and location, while still requiring regular on-site presence for collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the SVP of Global Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and brand leadership
- Campaign development and execution skills
- Cross-functional leadership and stakeholder management
- Budget management and P&L ownership
- Team leadership and development
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing and category management experience
- Prepare examples of successful brand campaigns you've led, including strategy, execution, and results
- Demonstrate your understanding of the professional hair care industry and Olaplex's brand
- Showcase your ability to lead and develop high-performing teams
ATS Keywords: Brand Marketing, Category Management, Campaign Development, Cross-Functional Leadership, P&L, Team Leadership, Professional Hair Care, Beauty Industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, brand leadership, and team management skills, as well as their understanding of the professional hair care industry and Olaplex's brand.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Creative design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's area of focus and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Celebrate our bonds
- Embrace, elevate, and empower
- Inspire innovation
- Deliver great hair days
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and entrepreneurial
- Inclusive and diverse
Self-Assessment Questions:
- How do you embody Olaplex's commitment to celebrating bonds and empowering individuals from all backgrounds in your daily work?
- Describe your experience working in a hybrid or remote work environment and how you maintain productivity and collaboration in such settings?
- How do you balance strategic leadership with a roll-up-your-sleeves mindset to drive results in a fast-paced, entrepreneurial environment?
ASSUMPTION: Olaplex values candidates who align with their mission and values, demonstrating a strong commitment to celebrating bonds, embracing diversity, and inspiring innovation.
⚠️ Potential Challenges
- Managing a team remotely or in a hybrid work environment may present unique challenges in communication and collaboration
- Balancing strategic leadership with hands-on campaign execution may require strong time management and prioritization skills
- Navigating a fast-paced, entrepreneurial environment may necessitate adaptability and flexibility
- Working in the professional hair care or beauty industry may require a strong understanding of industry trends and competitive dynamics
ASSUMPTION: While this role offers numerous opportunities for growth and impact, it also presents challenges that require strong leadership, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- This role is unique in its focus on the global brand strategy and commercialization of Olaplex's professional technical, treatments, and styling categories
- Compared to other senior marketing roles in the professional hair care or beauty industry, this position requires a broader range of skills, including category management, campaign development, and team leadership
- Career progression in this role may lead to broader brand leadership or general management opportunities within Olaplex or other organizations
ASSUMPTION: This role is distinct in its focus on global brand strategy and category management within the professional hair care or beauty industry, offering a unique opportunity for the right candidate to make a significant impact on Olaplex's brand and commercial performance.
📝 Sample Projects
- Developing and executing a global brand campaign for Olaplex's professional technical category, highlighting the unique benefits and features of the product line
- Conducting market research and competitive analysis to inform category strategy and positioning
- Collaborating with cross-functional teams to launch a new product line, including messaging, content development, and go-to-market planning
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and hands-on nature of the Senior Director, Global Brand Marketing role at Olaplex.
❓ Key Questions to Ask During Interview
- Can you describe the current brand strategy and positioning for Olaplex's professional technical, treatments, and styling categories, and how this role will contribute to their evolution?
- How does Olaplex support the growth and development of its marketing team members, and what opportunities exist for professional advancement in this role?
- Can you provide examples of successful brand campaigns led by Olaplex, and how this role will drive similar or even greater impact on the company's brand and commercial performance?
- How does Olaplex foster a culture of diversity, equity, and inclusion, and what specific initiatives or programs does the company have in place to support these values?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured in each timeframe?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and the opportunities for growth and impact in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing and category management experience, as well as your understanding of the professional hair care industry and Olaplex's brand
- Prepare examples of successful brand campaigns you've led, including strategy, execution, and results
- Demonstrate your ability to lead and develop high-performing teams, with a focus on strategic thinking, cross-functional collaboration, and data-driven decision-making
- Follow up with the Olaplex HR team one week after submitting your application to confirm receipt and inquire about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
