Senior Director, Global Marketing Procurement: Experiential and Promotions

📌 Core Information

🔹 Job Title: Senior Director, Global Marketing Procurement: Experiential and Promotions

🔹 Company: The Coca-Cola Company

🔹 Location: Atlanta, GA (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 15+ years

🔹 Remote Status: Hybrid (London, Atlanta, or Dublin)

🚀 Job Overview

Key aspects of this role include:

• Leadership of a team managing global marketing spend for experiential and promotions
• Cross-functional collaboration with marketing, legal, commercial teams, and finance
• Strategic sourcing and contract management for promotional service providers and suppliers
• Global travel required (0-25%)

ASSUMPTION: This role requires a high level of strategic thinking, negotiation skills, and experience in global marketing procurement to manage a significant marketing spend and cross-functional teams.

📋 Key Responsibilities

✅ Lead a team of 12 to manage negotiations, contracts, and performance of promotional and experiential agencies, POS suppliers, and integrators on both a global and an OU basis

✅ Collaborate with cross-functional teams to ensure business fundamentals in negotiations and final agreements, managing diverse activities and projects autonomously

✅ Ensure thorough approval and analysis documentation, consolidate deal terms for senior management presentations, and coach the team to achieve best-in-class negotiation and deal delivery

✅ Maintain strong relationships with senior management across TCCC and bottlers, aligning with stakeholders to achieve mutually beneficial outcomes and develop effective remuneration and ROI models

✅ Provide expertise to leverage spend, increase value, and decrease costs, analyzing industry trends and evolving technology to identify and mitigate supply base risks and capitalize on opportunities for TCCC

✅ Evaluate supplier competencies and competitive positioning, building a central best practice information suite, benchmarking, and cost modeling approach, supporting continuous learning

✅ Leverage total spend across all OUs, developing a global partnership approach for competitive positioning and managing and protecting files and sensitive information per retention requirements, meeting company targets on savings, cash flow, sustainability, and people performance

ASSUMPTION: This role involves managing a complex global portfolio, requiring strong leadership, project management, and stakeholder communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred)

Experience: 15+ years of total business experience with experience in the procurement of promotional services, physical POS, and data provision strongly preferred

Required Skills:

• Proven leadership and team management skills
• Strong negotiation and contract management skills
• Excellent communication and stakeholder management skills
• Proficient in data analysis and modeling
• Familiarity with global marketing and promotional processes

Preferred Skills:

• Experience working in a global matrix organization
• Fluency in additional languages
• Experience working with bottlers and external partners

ASSUMPTION: Candidates should have a strong background in global marketing procurement, with a proven track record of managing complex, global portfolios and cross-functional teams.

💰 Compensation & Benefits

Salary Range: $181,000 - $221,000 (base pay offered may vary depending on geography, job-related knowledge, skills, and experience)

Benefits:

• Full range of medical, financial, and other benefits
• Career growth and development opportunities
• Diverse and inclusive culture
• International experience
• Iconic and innovative brands
• Expansive and diverse customers

Working Hours: Full-time, hybrid schedule (London, Atlanta, or Dublin)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior director role in marketing procurement within the beverage industry. The benefits package is comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on total beverage distribution and sales. The company's purpose is to refresh the world and make a difference.

Company Size: The Coca-Cola Company is a large, publicly-traded corporation with over 10,000 employees worldwide.

Founded: The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, GA.

Company Description:

• The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories
• The company's portfolio includes sparkling soft drink brands, water, sports, coffee, tea, juice, value-added dairy, and plant-based beverage brands
• The Coca-Cola Company seeks to positively impact people's lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions

Company Specialties:

• Beverages

Company Website: http://www.coca-colacompany.com

ASSUMPTION: The Coca-Cola Company is a well-established, global corporation with a strong brand presence and a commitment to sustainability and social responsibility.

📊 Role Analysis

Career Level: Senior Director

Reporting Structure: Reports directly to the VP Global Marketing Procurement

Work Arrangement: Hybrid (London, Atlanta, or Dublin)

Growth Opportunities:

• Potential to lead a global team and manage a significant marketing spend
• Opportunities for international assignments and cross-functional collaboration
• Career growth and development opportunities within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to lead a global team and manage a substantial marketing spend.

🌍 Location & Work Environment

Office Type: Hybrid (London, Atlanta, or Dublin)

Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US (Global Headquarters)

Geographic Context:

• Atlanta, GA: The global headquarters of The Coca-Cola Company, offering a vibrant, multicultural city with a thriving business community
• London, England: A major global financial hub with a rich history and diverse cultural scene
• Dublin, Ireland: A dynamic, English-speaking city with a strong tech industry and a friendly, welcoming culture

Work Schedule: Full-time, hybrid schedule (2-3 days in the office, 2-3 days remote)

ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work in multiple global locations.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final interview with the VP Global Marketing Procurement

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Negotiation and contract management skills
• Cross-functional collaboration and stakeholder management skills
• Global marketing procurement experience

Application Tips:

• Highlight relevant experience in global marketing procurement and cross-functional team management
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that assess your problem-solving, negotiation, and leadership skills

ATS Keywords: Global Marketing Procurement, Experiential, Promotions, Strategic Sourcing, Contract Management, Negotiation, Cross-Functional Teams, Marketing Spend, Leadership, Team Management

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, negotiation, and leadership skills, as well as their experience in global marketing procurement.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and data analysis tools, as well as familiarity with project management tools.

👔 Cultural Fit Considerations

Company Values:

• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Always do the right thing
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind

Work Style:

• Global and cross-functional team collaboration
• Data-driven decision-making
• Agile and adaptable to change
• Results-oriented and focused on delivering excellence

Self-Assessment Questions:

• How have you demonstrated leadership and strategic thinking in a global marketing procurement role?
• Can you provide an example of a successful negotiation or contract management experience in a cross-functional team environment?
• How do you stay organized and manage multiple projects and priorities in a hybrid work arrangement?

ASSUMPTION: The Coca-Cola Company values a diverse and inclusive culture, with a strong focus on collaboration, integrity, and accountability. Candidates should be comfortable working in a global, cross-functional team environment and be able to demonstrate strong leadership and strategic thinking skills.

⚠️ Potential Challenges

• Managing a complex global portfolio with multiple stakeholders
• Navigating a large, matrix organization with multiple layers of approval
• Balancing immediate needs with long-term strategic goals
• Adapting to a hybrid work arrangement and managing a remote team

ASSUMPTION: This role presents unique challenges, including managing a complex global portfolio, navigating a large matrix organization, and balancing immediate needs with long-term strategic goals.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on global marketing procurement for experiential and promotions, requiring specialized knowledge and experience in this area
• Industry-specific context: The Coca-Cola Company operates in a highly competitive beverage industry, with a strong focus on global branding and marketing
• Career path comparison: This role offers the opportunity to lead a global team and manage a significant marketing spend, with potential for career growth and development within the company

ASSUMPTION: This role is unique in its focus on global marketing procurement for experiential and promotions, offering a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Negotiating a global contract with a promotional agency to manage multiple markets and brands
• Developing a cost modeling approach to evaluate supplier competitive positioning and identify cost-saving opportunities
• Managing a cross-functional team to deliver a high-profile experiential marketing campaign, ensuring on-time and on-budget delivery

ASSUMPTION: These sample projects illustrate the complex and strategic nature of the role, requiring strong leadership, negotiation, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging global marketing procurement project you've managed, and how you approached it?
• How do you collaborate with cross-functional teams to ensure effective service delivery and maximize partnership value?
• Can you provide an example of a successful negotiation or contract management experience in a cross-functional team environment?
• How do you balance immediate needs with long-term strategic goals in a global marketing procurement role?
• How do you stay organized and manage multiple projects and priorities in a hybrid work arrangement?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, negotiation, and leadership skills, as well as their experience in global marketing procurement and cross-functional team management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in global marketing procurement and cross-functional team management
• Write a cover letter emphasizing your skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that assess your problem-solving, negotiation, and leadership skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.