📌 Core Information
🔹 Job Title: Senior Director, Global Marketing Procurement: Media
🔹 Company: The Coca-Cola Company
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading strategic sourcing initiatives for NA media activities, collaborating with NA marketing organization and other departments.
- Negotiating commercial terms for media planning and buying, ensuring best 'fit for purpose' media inventory at the best price.
- Managing a $1 billion media spend, driving incremental value and extended ROI from partnerships.
- Building and maintaining relationships with senior management to support and enhance TCCC's marketing strategies.
ASSUMPTION: This role requires a dynamic leader with a strong background in media procurement and a deep understanding of the NA media landscape. The successful candidate will be able to balance global scale and consistency with the specific needs of the NA operating unit.
📋 Key Responsibilities
- Lead the negotiation of commercial terms for media planning and buying, ensuring the best 'fit for purpose' media inventory at the best price.
- Manage a $1 billion media spend, driving incremental value and extended ROI from partnerships.
- Collaborate with the NA marketing organization and other departments to ensure strategic alignment and effective execution.
- Develop and maintain relationships with senior management to support and enhance TCCC's marketing strategies.
- Work with the IMX team in NA to assess measurement criteria for media inventory and overall campaign effectiveness.
- Develop and lead innovative approaches to sourcing, using analytics and processes to determine scenarios, benefits, risks, and change management impact.
- Reach alignment with all stakeholders on positions and achieve mutually beneficial outcomes.
- Contribute to best in class remuneration & ROI models alongside the Global Media Tower.
- Analyze industry trends and evolving technology to proactively identify supply base issues and exploit emerging opportunities that benefit TCCC.
ASSUMPTION: The successful candidate will have a strong problem-solving ability and be comfortable challenging well-established practices to drive continuous improvement.
🎯 Required Qualifications
Education:
- Bachelor's degree in Business, Marketing, or a related field.
Experience:
- 15+ years of total business experience, with specific and deep knowledge of the media marketplace in North America.
Required Skills:
- Strong knowledge of media agencies, all available media, digital media platforms, ecommerce, retailer media, media planning and buying processes, planning tools, media audience measurement, 3rd party data, data taxonomy, media benchmarking, digital supply chain, and all other associated needs and services pertaining to the effective and responsible planning and buying of media.
- Ability to manage a large and varied portfolio of multi-million dollar relationships and projects, delivering on time, in full, within budget.
- Ability to understand long-term implications of business decisions and balance immediate needs against precedent-setting implications.
- Ability to synthesize specific media terms and incorporate legal and brand protections into a binding agreement.
- Ability to explore negotiation options and positions to reach outcomes that gain all parties' support and acceptance.
- Ability to interpret, understand, and develop contractual language.
- Knowledge of the external environment in which the Company's business is conducted, with a broad perspective that extends beyond a particular functional discipline.
- Knowledge of key business partners in their context: industry trends and competitive pressures, strategies and plans, organizational structure, decision-making process, contacts, technology infrastructure, and systems.
- Ability to work as part of a virtual global team to collaborate across geographic and organizational boundaries to deliver better business results and share best practices.
- Ability to use data and apply robust analytics to model various business scenarios and analyze resulting cost, impact, risks, and benefits to inform and recommend business solutions.
- Knowledge of sources for competitive analysis, including supplier and industry data, to build competitive intelligence, inform business planning, and optimize decision-making.
Preferred Skills:
- Ability to develop and maintain relationships with senior management within the OU to support and enhance the marketing strategies of TCCC.
- Ability to reach alignment with all stakeholders on positions and achieve mutually beneficial outcomes.
- Ability to analyze industry trends and evolving technology to proactively identify supply base issues and exploit emerging opportunities that benefit TCCC.
💰 Compensation & Benefits
Salary Range: $162,000 - $188,000 (USD) per year
Benefits:
- Full range of medical, financial, and other benefits, dependent on the position.
Annual Incentive Reference Value Percentage: 30%
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees
Founded: 1886
Company Description:
The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite, and Fanta. Our water, sports, coffee, and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, and Ayataka. Our juice, value-added dairy, and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife, and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market.
We seek to positively impact people’s lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.
Company Specialties: Beverages
Company Website:
www.coca-colacompany.com
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports to Senior Director, Global Media within Global Marketing Procurement.
Work Arrangement: On-site, with up to 20-30% global travel annually.
Growth Opportunities:
- Potential to influence global media procurement strategies and best practices.
- Opportunities to collaborate with senior leadership and key stakeholders across the organization.
- Possibility to drive significant cost savings and incremental value for TCCC's media spend.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US
Geographic Context:
- Atlanta, Georgia, United States
- The Coca-Cola Company's global headquarters
- A major hub for the company's North American operations
Work Schedule: Standard business hours with flexibility for meetings and project deadlines
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screen with the hiring manager
3. On-site or virtual interview with key stakeholders
4. Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Negotiation and influencing abilities
- Industry-specific knowledge and experience
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, negotiation experience, and industry knowledge.
- Research the company and its media procurement strategies to demonstrate your understanding of the business.
ATS Keywords: Media procurement, strategic sourcing, negotiation, contract management, marketing spend, media planning, media buying, agency relationship management, incremental value, ROI, data analysis, industry trends, competitive analysis, stakeholder management, global travel, on-site work, corporate headquarters
🛠 Cultural Fit Considerations
Company Values:
- Leadership: Act Like an Owner, Inspire Others, Team Player, Develop Self and Others, Drive Innovation
- Empowerment: Curious, Agile
Work Style:
- Collaborative and inclusive team environment
- Fast-paced and dynamic work culture
- Strong focus on continuous learning and improvement
Self-Assessment Questions:
1. How do you align with the company's values of acting like an owner and inspiring others?
2. How do you approach working in a collaborative and inclusive team environment?
3. How do you stay curious and agile in a fast-paced and dynamic work culture?
4. How do you ensure continuous learning and improvement in your role?
🛑 Potential Challenges
1. Managing a large and varied portfolio of multi-million dollar relationships and projects.
2. Balancing immediate needs with long-term implications of business decisions.
3. Navigating a complex and rapidly developing area of strategic importance for growing the TCCC Weekly+ base.
4. Working with a diverse range of stakeholders, including senior management, IMX, legal, commercial, and finance teams.
5. Adapting to a global work arrangement with up to 20-30% global travel annually.
📈 Similar Roles Comparison
1. This role differs from other media procurement positions in its focus on the North American market and the need to balance global scale with specific NA operating unit needs.
2. The role requires a strong understanding of the NA media landscape and the ability to manage a large and varied portfolio of multi-million dollar relationships and projects.
3. Unlike other media procurement roles, this position involves working closely with the NA marketing organization and other departments to ensure strategic alignment and effective execution.
📝 Sample Projects
1. Negotiating commercial terms for a multi-million dollar media planning and buying project.
2. Developing and implementing a strategic sourcing approach for a new media channel or platform.
3. Conducting a comprehensive analysis of industry trends and competitive pressures to inform business planning and decision-making.
💡 Key Questions to Ask During Interview
1. How does this role fit into the company's global media procurement strategy?
2. What are the key priorities for this role in the first 90 days?
3. How does the company support the growth and development of its employees in this role?
4. What are the most significant challenges facing the media procurement function, and how can this role address them?
5. How does the company measure the success of this role, and what are the key performance indicators (KPIs) used to track progress?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link:
https://coke.wd1.myworkdayjobs.com/coca-cola-careers/job/US---GA---Atlanta/Senior-Director--Global-Marketing-Procurement--Media_R-120937
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, negotiation experience, and industry knowledge.
4. Research the company and its media procurement strategies to demonstrate your understanding of the business.
5. Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the status of your application.
