📌 Core Information
🔹 Job Title: Senior Director, Growth Marketing
🔹 Company: Juniper Square
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel campaigns to generate qualified pipeline across SMB, mid-market, and enterprise segments
- Partnering with Sales, Product Marketing, and Revenue Operations to drive business growth
- Leading a high-performing Growth Marketing team, including direct oversight of the SDR organization
- Optimizing budget across channels for efficiency and revenue impact
- Driving international demand generation efforts in support of global expansion
ASSUMPTION: This role requires a strategic and revenue-minded leader who can thrive in an enterprise B2B sales environment and understand complex buying journeys.
📋 Key Responsibilities
✅ Own Juniper Square’s top-of-funnel growth strategy to generate qualified pipeline across multiple segments
✅ Design and execute multi-channel campaigns aligned to stages of the sales journey, including ABM, SDR-driven outbound, webinars/events, paid/organic search, and content syndication
✅ Partner with Product Marketing to launch new offerings with GTM strategies built for deal acceleration and pipeline conversion
✅ Drive international demand generation efforts in support of global expansion
✅ Lead and grow a high-impact Growth Marketing team, including direct partnership with the SDR organization
✅ Serve as a day-to-day strategic partner to Sales leadership, ensuring alignment on territory priorities, campaign strategy, lead quality, and outbound sequencing
✅ Champion the use of AI and automation to expand reach and efficiency, in alignment with strategic sales goals
✅ Own website conversion rate optimization (CRO), partnering with the Creative and Corporate Marketing teams to drive persona-based experiences
✅ Develop and execute account-based marketing strategies targeting priority verticals, enterprise buyers, and key accounts
✅ Work with Content Marketing and Communications to activate high-impact assets to drive qualified demand
ASSUMPTION: The role requires a strong understanding of enterprise sales journeys and the ability to design marketing strategies across stages and personas.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in B2B marketing, with 7+ years in a demand generation or growth leadership role, ideally in enterprise SaaS or technology
Required Skills:
- Proven success partnering with Sales to build pipeline and execute co-owned GTM strategies
- Deep understanding of enterprise sales journeys and experience designing marketing strategies across stages and personas
- Analytical and goal-driven, with a track record of setting and achieving aggressive pipeline and revenue targets
- Familiar with marketing and sales tech stacks including Marketo, Salesforce, Gong, Demandbase, Looker, etc.
Preferred Skills:
- Experience in private markets, commercial real estate, or financial services
- Comfortable navigating resource constraints and turning constraints into creativity
ASSUMPTION: Candidates should have a strong background in B2B marketing and a proven track record of driving pipeline growth in partnership with Sales.
💰 Compensation & Benefits
Salary Range: $200,000 - $225,000 USD per year (based on experience and location)
Benefits:
- Health, dental, and vision care for you and your family
- Life insurance
- Mental wellness coverage
- Fertility and growing family support
- Flex Time Off in addition to company paid holidays
- Paid family leave, medical leave, and bereavement leave policies
- Retirement saving plans
- Allowance to customize your work and technology setup at home
- Annual professional development stipend
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is based on industry standards for a Senior Director role in enterprise SaaS or technology, with adjustments for experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on private markets, commercial real estate, and venture capital
Company Size: Medium to large (501-1,000 employees)
Founded: 2014
Company Description:
- Juniper Square is transforming the private markets investing experience with a full range of modern, connected fund software and services
- More than 2,000 private markets GPs rely on Juniper Square to support their fundraising, reporting, fund administration, treasury, compliance, and business intelligence needs across more than 40,000 funds, 600,000 LP accounts, and $1 trillion of LP capital
Company Specialties:
- Fund Administration
- Investor Management Software
- Fundraising Software
- Venture Capital
- Private Equity
- Commercial Real Estate
Company Website: junipersquare.com
ASSUMPTION: Juniper Square is a well-established company in the financial services industry, focusing on private markets and offering a range of software and services to support private markets GPs.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Chief Revenue Officer and leads the Growth Marketing team, including the SDR organization
Work Arrangement: Remote OK, with the option to work in one of their physical offices in San Francisco, New York City, or Bangalore
Growth Opportunities:
- Potential to expand the Growth Marketing team and take on more responsibilities as the company grows
- Opportunity to work closely with Sales and other departments, fostering cross-functional collaboration and learning
- Chance to drive international expansion and gain experience in global marketing
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid (remote and in-office options available)
Office Location(s): San Francisco, New York City, Bangalore
Geographic Context:
- United States: Remote work is available, with the option to work in one of their physical offices in San Francisco or New York City
- Canada: Remote work is available, with the option to work in one of their physical offices in San Francisco or New York City
- India: Remote work is available, with the option to work in their Bangalore office
- Luxembourg and England: Remote work is available, with no physical office locations specified
Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including the option to work remotely or in one of their physical offices
ASSUMPTION: Juniper Square offers a flexible work environment, allowing employees to work remotely or in one of their physical offices, depending on their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and other team members
- Final interview with the Chief Revenue Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to build and lead high-performing teams
- Experience with enterprise B2B sales environments and complex buying journeys
- Strong communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with enterprise B2B sales environments and complex buying journeys
- Showcase your ability to build and lead high-performing teams
- Demonstrate your strategic thinking and problem-solving skills through specific examples
ATS Keywords: Growth Marketing, Demand Generation, B2B Marketing, Sales Partnership, Pipeline Creation, Team Leadership, Account-Based Marketing, SEO, SEM, Campaign Strategy, Data Analysis, Sales Development, Content Marketing, Automation, Market Strategy, Customer Success
ASSUMPTION: Juniper Square uses an Applicant Tracking System (ATS) to manage their recruitment process, so including relevant keywords in your application materials can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Gong
- Demandbase
- Looker
ASSUMPTION: Juniper Square uses a variety of marketing and sales tech stacks to support their growth marketing efforts, including Marketo, Salesforce, Gong, Demandbase, and Looker.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Inclusive
- Collaborative
- Adaptable
Work Style:
- Strategic and revenue-minded
- Comfortable navigating resource constraints
- Collaborative and cross-functional
- Data-driven and analytical
- Goal-oriented and results-focused
Self-Assessment Questions:
- Do you thrive in enterprise B2B sales environments and understand complex buying journeys?
- Are you comfortable navigating resource constraints and turning constraints into creativity?
- Do you have a strong background in B2B marketing and a proven track record of driving pipeline growth in partnership with Sales?
ASSUMPTION: Juniper Square values strategic and revenue-minded leaders who can thrive in enterprise B2B sales environments and understand complex buying journeys. Candidates should be comfortable navigating resource constraints and have a strong background in B2B marketing.
⚠️ Potential Challenges
- Working with multiple personas across long, complex buying journeys
- Partnering with Sales and other departments to drive business growth and pipeline creation
- Optimizing budget across channels for efficiency and revenue impact
- Driving international demand generation efforts in support of global expansion
- Leading a high-performing Growth Marketing team, including direct oversight of the SDR organization
ASSUMPTION: This role presents several challenges, including working with multiple personas across long, complex buying journeys, partnering with Sales and other departments, optimizing budget across channels, driving international demand generation efforts, and leading a high-performing Growth Marketing team.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on enterprise B2B sales environments and complex buying journeys
- Juniper Square's industry-specific context and private markets focus set it apart from other companies in the financial services industry
- Career path comparison: This role offers significant growth potential, both in terms of team expansion and career advancement within the company
ASSUMPTION: This role differs from related positions in its focus on enterprise B2B sales environments and complex buying journeys, Juniper Square's industry-specific context, and its career growth potential.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate qualified pipeline across SMB, mid-market, and enterprise segments
- Partnering with Product Marketing to launch a new offering with a GTM strategy built for deal acceleration and pipeline conversion
- Driving international demand generation efforts in support of global expansion
ASSUMPTION: These sample projects are specific to the role's responsibilities and provide a sense of the types of initiatives a Senior Director, Growth Marketing might work on at Juniper Square.
❓ Key Questions to Ask During Interview
- Can you describe the typical sales journey for enterprise buyers in our target verticals?
- How does the SDR organization fit into the broader Growth Marketing team, and what are the key priorities for this role in terms of partnering with Sales?
- What are the most significant challenges facing the Growth Marketing team currently, and how can this role help address them?
- How does Juniper Square support the growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and skills-based interviews by reflecting on your experience with enterprise B2B sales environments, complex buying journeys, and team leadership
- Research Juniper Square's industry-specific context and private markets focus to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
