Senior Director of Lifecycle Marketing

📌 Core Information 🔹 Job Title: Senior Director of Lifecycle Marketing 🔹 Company: JobNimbus 🔹 Location: Lehi, Utah 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 22, 2025 🚀 Job Overview Key aspects of this role include: - Owning the full post-sale customer journey and managing the end-to-end customer lifecycle. - Designing campaigns to drive retention and expansion while overseeing customer communications. - Leveraging AI and automation to scale outcomes faster and smarter. - Collaborating closely with Customer Success, Product, and Sales teams to deliver a cohesive and impactful customer experience. ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive customer lifecycle programs and improve retention and expansion rates. 📋 Key Responsibilities - Own the Customer Journey: Map and manage the end-to-end customer lifecycle from onboarding through renewal and expansion. - Drive Retention & Expansion: Design campaigns and programs that reduce churn and increase Net Revenue Retention (NRR). - Lead Customer Communications: Oversee all customer messaging, including newsletters, product updates, in-app messaging, and lifecycle email campaigns. - Leverage AI & Automation: Utilize AI-powered tools and automation platforms to improve segmentation, accelerate personalization, surface customer insights, and scale lifecycle programs efficiently. - Partner Across the Business: Collaborate closely with Customer Success, Product, and Sales teams to deliver a cohesive and impactful customer experience. - Launch Product Adoption Programs: Utilize Product Marketing to ensure customers adopt new features and get full value from the platform. - Build Customer Advocacy: Create and grow programs that turn loyal customers into brand advocates, including case studies, testimonials, and referral initiatives. - Lead & Develop a Team: Manage and mentor a team of four (Customer Comms Specialist, Product Marketer, Marketing Specialist), with plans to grow as programs scale. - Measure What Matters: Define success metrics, establish regular reporting, and continuously optimize based on data insights. ASSUMPTION: This role requires a strong understanding of customer lifecycle marketing tactics and the ability to lead a team to execute these responsibilities effectively. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 8+ years in B2B SaaS marketing with a focus on lifecycle, customer marketing, or retention/expansion programs - Proven success driving measurable improvements in retention and expansion revenue Required Skills: - Strong leadership experience - Deep expertise in lifecycle marketing tactics, including onboarding programs, customer communications, advocacy, and expansion campaigns - AI-Fluent Marketer: Experience with AI-powered tools for segmentation, personalization, content creation, lifecycle triggers, and customer insights - Highly analytical with a data-driven approach to decision-making - Strong cross-functional collaborator with excellent written and verbal communication skills - Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo) Preferred Skills: - Familiarity with the home services industry or SMB customer segments 💰 Compensation & Benefits Salary Range: $150,000 - $200,000 per year (based on industry standards for a Senior Director of Marketing role in Utah) Benefits: - Comprehensive health, dental, and vision insurance - 401(k) with company match - Unlimited PTO and flexible work arrangements - Competitive salary and equity compensation - Professional development opportunities and tuition reimbursement - Company-paid life and disability insurance Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 201-500 employees Founded: 2011 Company Description: JobNimbus is a CRM and project management software wrapped up in one application, designed to help contractors streamline their communication and better manage their teams. Company Specialties: CRM (Customer Relationship Management), Contact Management, Project Management, Job Management, Task Management, Document Management, Automations, and Mobile App Company Website: http://jobnimbus.com/demo/ ASSUMPTION: JobNimbus is a well-established company in the software development industry, focusing on providing end-to-end solutions for contractors. 📊 Role Analysis Career Level: Senior-level marketing role with significant leadership responsibilities Reporting Structure: Reports directly to the VP of Marketing Work Arrangement: On-site or hybrid work arrangement, with plans to grow the team as programs scale Growth Opportunities: - Lead and mentor a team of four, with plans to grow as programs scale - Collaborate closely with other departments to deliver a cohesive and impactful customer experience - Drive measurable improvements in retention and expansion revenue ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to build and lead a high-performing marketing team. 🌍 Location & Work Environment Office Type: On-site or hybrid work arrangement Office Location(s): 3451 W Triumph Blvd, Suite 650, Lehi, Utah 84043, US Geographic Context: Lehi, Utah is a suburb of Salt Lake City, offering a mix of urban and rural environments with easy access to outdoor recreation and cultural attractions. Work Schedule: Full-time (40 hours per week), with flexible work arrangements available ASSUMPTION: The work environment at JobNimbus offers a mix of on-site collaboration and remote flexibility, with a strong focus on results and work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. In-depth phone or video interview with the hiring manager 4. On-site or virtual interview with the VP of Marketing and other team members 5. Final decision and offer Key Assessment Areas: - Strategic thinking and leadership skills - Customer lifecycle marketing expertise - AI and automation experience - Data-driven decision-making abilities - Cross-functional collaboration and communication skills Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for behavioral interview questions that focus on your leadership experience, problem-solving skills, and customer lifecycle marketing strategies. - Research JobNimbus and the home services industry to demonstrate your understanding of the company and its target market. ATS Keywords: Lifecycle Marketing, Customer Marketing, Retention Programs, Expansion Programs, Leadership, Data Analysis, AI Tools, Marketing Automation, CRM Tools, Customer Communications, Product Marketing, Customer Advocacy, Collaboration, Mentoring, Onboarding Programs, Segmentation ASSUMPTION: The interview process at JobNimbus focuses on assessing your strategic thinking, leadership skills, and customer lifecycle marketing expertise, with a strong emphasis on data-driven decision-making and cross-functional collaboration. 🛠️ Tools & Technologies - Marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo) - AI-powered tools for segmentation, personalization, content creation, lifecycle triggers, and customer insights - Project management and collaboration tools (e.g., Asana, Trello, Jira) - Customer communication and email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor) ASSUMPTION: JobNimbus utilizes a mix of marketing automation, AI, and project management tools to streamline workflows, improve customer communication, and drive retention and expansion programs. 👔 Cultural Fit Considerations Company Values: - Ownership: You own the outcomes, drive initiatives, and solve problems proactively. - Customer Obsessed: Everything we build should leave our customers saying, "Aw dip. This product is off the charts cool. Whoever wrote that code deserves a raise!" - Proactive Learning: You stay ahead of the curve, continuously learning and implementing cutting-edge technologies. - Team Commitment: You build, mentor, and lead a high-performance engineering team that delivers results together. - Self Awareness: You know your strengths, weaknesses, and how to surround yourself with the right talent to succeed. Work Style: - Fast-paced and collaborative environment - Data-driven and results-oriented approach - Strong focus on customer success and satisfaction Self-Assessment Questions: 1. How do you approach driving measurable improvements in retention and expansion revenue for a B2B SaaS company? 2. Can you provide an example of a time when you successfully led a team to execute a complex customer lifecycle marketing campaign? 3. How do you stay up-to-date with the latest AI tools and trends in marketing automation? 4. Describe your experience working with cross-functional teams to deliver a cohesive and impactful customer experience. 5. How do you ensure that your marketing strategies align with the company's overall business objectives and customer needs? ASSUMPTION: JobNimbus values proactive, data-driven marketers with strong leadership skills and a customer-obsessed mindset, who can thrive in a fast-paced and collaborative environment. ⚠️ Potential Challenges - Balancing the demands of a high-growth startup with the need for strategic, long-term planning - Managing a team with varying levels of experience and expertise in customer lifecycle marketing - Integrating AI and automation tools into existing marketing workflows and processes - Adapting to the unique needs and preferences of a diverse customer base in the home services industry 📈 Similar Roles Comparison - Customer Success Manager (CSM) vs. Senior Director of Lifecycle Marketing: - Both roles focus on customer retention and expansion, but the CSM role is more focused on customer relationships and account management, while the Senior Director of Lifecycle Marketing role is centered around strategic marketing campaigns and program development. - The CSM role typically reports to a VP of Customer Success, while the Senior Director of Lifecycle Marketing reports to a VP of Marketing. - Product Marketing Manager (PMM) vs. Senior Director of Lifecycle Marketing: - Both roles require a strong understanding of product features and benefits, but the PMM role is more focused on launching new products and features, while the Senior Director of Lifecycle Marketing role is centered around customer lifecycle campaigns and retention strategies. - The PMM role often reports to a VP of Product, while the Senior Director of Lifecycle Marketing reports to a VP of Marketing. 📝 Sample Projects 1. Developing and executing a comprehensive onboarding program to improve customer activation and reduce churn for new users. 2. Designing and implementing a customer advocacy program to turn loyal customers into brand advocates, including case studies, testimonials, and referral initiatives. 3. Launching a product adoption campaign to ensure customers adopt new features and get full value from the platform, resulting in increased retention and expansion rates. 💡 Key Questions to Ask During Interview 1. How does JobNimbus measure the success of its customer lifecycle marketing campaigns, and what key performance indicators (KPIs) are tracked? 2. Can you describe the team structure and dynamics within the marketing department, and how does the Senior Director of Lifecycle Marketing role fit into this structure? 3. How does JobNimbus approach integrating AI and automation tools into its marketing workflows, and what challenges have been faced in this process? 4. What are the most significant customer segments for JobNimbus, and how do marketing strategies differ for each segment? 5. How does JobNimbus approach collaboration with other departments, such as Customer Success, Product, and Sales, to deliver a cohesive and impactful customer experience? ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's marketing strategies, and the work environment at JobNimbus. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://jobnimbus.applytojob.com/apply/Im0LvQVSxz/Senior-Director-Of-Lifecycle-Marketing 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your leadership experience in customer lifecycle marketing, AI and automation experience, and data-driven decision-making abilities. 3. Prepare for behavioral interview questions that focus on your leadership experience, problem-solving skills, and customer lifecycle marketing strategies. 4. Research JobNimbus and the home services industry to demonstrate your understanding of the company and its target market. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.