📌 Core Information
🔹 Job Title: Senior Director of Marketing & Growth
🔹 Company: Wooga
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Gaming
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and developing the full Marketing & Growth organization
- Driving user growth strategy balancing short-term ROI and long-term brand equity
- Overseeing creative strategy and testing with a data-first mindset
- Representing the marketing organization in company leadership forums
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of mobile games marketing to drive profitable user growth and unify performance and brand marketing.
📋 Key Responsibilities
✅ Lead and develop the full Marketing & Growth organization, including Performance Marketing, Brand Marketing, Creative Strategy, Marketing PMs, and Organic Growth (ASO/SEO)
✅ Define and drive Wooga’s user growth strategy, balancing short-term ROI and long-term brand equity
✅ Own audience acquisition strategy with focus on scaling high-quality, high-LTV user segments
✅ Guide creative strategy and testing with a data-first mindset; champion iterative improvement
✅ Identify and prioritize markets and platforms with the highest growth potential
✅ Represent the marketing organization in company leadership forums and coordinate cross-functionally with Product, Monetization, LiveOps, and BI teams
✅ Maintain and grow strategic relationships with key platforms, ad networks, and UA partners
✅ Oversee the development of brand/IP partnerships and ensure brand alignment across all channels
✅ Partner closely with game teams to influence features, funnels, and positioning that impact user acquisition and conversion
✅ Align marketing execution with broader business targets and ensure coordination across departments
ASSUMPTION: This role involves a high level of strategic planning, cross-functional collaboration, and hands-on execution to grow Wooga's games' player base and achieve business targets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
Experience: Proven solid experience in mobile games marketing, including senior leadership roles
Required Skills:
- Expertise in UA strategy, creative testing, campaign scaling, and ROI optimization
- Track record of growing games through performance-driven marketing
- Strong leadership skills with a passion for mentoring and growing cross-functional teams
- Data-literate and experienced in working closely with BI and data science teams
- Comfortable with strategic decision-making and hands-on execution
- Highly collaborative and communicative — able to align stakeholders and build strong partnerships
- Expert about games, players, and the challenge of unlocking smart growth in a fast-paced environment
Preferred Skills:
- Experience working with German teams or in a German work environment
- Fluency in German (B2 level or above)
ASSUMPTION: Candidates with a strong background in mobile games marketing, proven leadership skills, and a data-driven approach will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (Estimated based on industry standards for senior marketing roles in Berlin)
Benefits:
- Relocation Package and Home Search Support
- Education Budget and Extra Days Off for Self-Development
- Yoga, Mindfulness App, Sports Subsidies, and Transport Subsidies
- Purpose Day to donate time to a worthy cause
- German Language Classes for employees and their significant others
Working Hours: 40 hours per week, with a hybrid work model (2 days in the office, 3 days remote, and 10 days per year to work from abroad)
ASSUMPTION: The salary range is estimated based on industry standards for senior marketing roles in Berlin, considering the candidate's experience level and the company's size. Benefits are tailored to support employees' personal and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games
Company Size: 201-500 employees (Medium-sized company, offering a diverse work environment and opportunities for growth)
Founded: 2009 (Over 15 years of experience in the gaming industry)
Company Description:
- Wooga is a market leader for story-driven casual games, focusing on high-quality, engaging experiences for players
- The company values collaboration, creativity, and a data-driven approach to game development and marketing
- Wooga offers a friendly, safe, and welcoming environment for employees, regardless of their gender, sexual orientation, disability, physical appearance, body size, race, age, religion, or game preferences
Company Specialties:
- Mobile Games
- Social Games
- Social Networks
Company Website: http://www.wooga.com
ASSUMPTION: Wooga's focus on story-driven casual games, collaborative work environment, and commitment to diversity and inclusion make it an attractive place for marketing professionals seeking to grow their careers in the gaming industry.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer
Reporting Structure: The Senior Director of Marketing & Growth will manage a high-performing team covering performance marketing, brand, creative, UA operations, and organic growth
Work Arrangement: Hybrid work model (2 days in the office, 3 days remote, and 10 days per year to work from abroad)
Growth Opportunities:
- Potential to shape the future of Wooga's marketing strategies and contribute to the company's success
- Opportunities to mentor and develop team members, fostering a culture of growth and learning
- Chance to work on high-profile projects and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Wooga's marketing efforts and contribute to the company's continued success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central Berlin
Office Location(s): Saarbrücker Str. 38, Berlin, 10405, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving gaming industry
- The office is located in the trendy Mitte district, offering easy access to public transportation, shops, restaurants, and cultural attractions
- Berlin has a humid continental climate, with warm summers and cold winters
Work Schedule: Standard working hours are from 9:00 AM to 6:00 PM, with flexibility for remote work
ASSUMPTION: Wooga's office location in central Berlin provides employees with a dynamic work environment, close to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video call screening with the HR department
- First-round interview with the hiring manager and a team member
- Second-round interview with the Chief Marketing Officer and other team members
- Final-round interview with the CEO and other senior leaders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Expertise in mobile games marketing and user acquisition
- Data analysis and interpretation skills
- Cultural fit and alignment with Wooga's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Research Wooga's games and marketing strategies to demonstrate your enthusiasm for the company and its products
ATS Keywords: Mobile Games Marketing, User Acquisition, Performance Marketing, Brand Marketing, Creative Strategy, Leadership, Data Literacy, Collaboration, Strategic Decision-Making, Execution, Mentoring, Partnership Building, Growth Strategy
ASSUMPTION: Wooga's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on their expertise in mobile games marketing and user acquisition.
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Drive, Google Docs)
- Asana or similar project management tools
- Social media platforms (Facebook, Instagram, Twitter, TikTok)
- Ad networks (Facebook Ads, Google Ads, Apple Search Ads)
- Analytics tools (Google Analytics, App Annie, Sensor Tower)
ASSUMPTION: Wooga uses a variety of tools and technologies to manage projects, collaborate with team members, and analyze marketing performance.
👔 Cultural Fit Considerations
Company Values:
- Story-driven: We believe in the power of storytelling to create engaging and memorable experiences
- Collaborative: We work together to achieve our goals and support each other's growth
- Data-driven: We make informed decisions based on data and continuous testing
Work Style:
- Hybrid work model (2 days in the office, 3 days remote)
- Flexible working hours with a focus on results and productivity
- Open and transparent communication, with regular team meetings and one-on-ones
Self-Assessment Questions:
- Do you align with Wooga's values, particularly our focus on storytelling and collaboration?
- Are you comfortable working in a hybrid work environment and managing a remote team?
- Do you have experience working with German teams or in a German work environment?
ASSUMPTION: Wooga values a strong cultural fit, with an emphasis on collaboration, data-driven decision-making, and a passion for storytelling. Candidates should be comfortable working in a hybrid work environment and aligning with the company's values.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Balancing short-term ROI and long-term brand equity in marketing strategies
- Keeping up with the fast-paced nature of the gaming industry and adapting to changes in user behavior
- Working with a diverse range of stakeholders, including game teams, product managers, and data analysts
ASSUMPTION: This role presents several challenges, including managing remote teams, balancing short-term and long-term marketing goals, and navigating a fast-paced industry. Successful candidates will be adaptable, strategic thinkers who can thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other senior marketing roles in the gaming industry, this position offers a unique focus on story-driven casual games and a strong emphasis on collaboration and data-driven decision-making
- Wooga's size and focus on casual games differentiate it from larger gaming companies and more niche gaming studios
- This role provides an opportunity to grow with the company and contribute to its continued success, with potential career progression into a Chief Marketing Officer or similar leadership position
ASSUMPTION: This role offers a unique combination of strategic focus, collaboration, and data-driven decision-making, setting it apart from other senior marketing positions in the gaming industry.
📝 Sample Projects
- Developing and executing a user acquisition campaign for a new game launch, targeting high-quality, high-LTV users
- Collaborating with game teams to optimize in-game features and funnels, improving user conversion and retention
- Conducting market research and analyzing player data to identify growth opportunities and inform marketing strategies
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Senior Director of Marketing & Growth role at Wooga.
❓ Key Questions to Ask During Interview
- How does Wooga support the professional growth and development of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how can I contribute to Wooga's success from the start?
- How does Wooga measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for collaboration and knowledge-sharing between the marketing team and other departments, such as product and monetization?
- How does Wooga approach brand/IP partnerships, and what are the key considerations for successful collaborations?
ASSUMPTION: These key questions help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Research Wooga's games and marketing strategies to demonstrate your enthusiasm for the company and its products
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if they need any additional information
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
