Senior Director of Performance Marketing

📌 Core Information

🔹 Job Title: Senior Director of Performance Marketing

🔹 Company: Digital Science

🔹 Location: USA, East Coast (Home based)

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-01

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (East Coast)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive product marketing strategy
• Creating clear, differentiated product positioning and messaging
• Collaborating with cross-functional teams to align strategies and drive results
• Leading a high-performing product marketing team
• Leveraging data-driven insights to optimize campaigns and refine strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of data-driven marketing to drive growth across key market segments.

📋 Key Responsibilities

✅ Develop and execute a comprehensive product marketing strategy aligned with Digital Science’s go-to-market and growth objectives.

✅ Create clear, differentiated product positioning and messaging that communicates value to target audiences across market segments.

✅ Collaborate with Brand on naming, user experience, and cross-product messaging to ensure consistency and alignment with brand strategy.

✅ Oversee development and execution of go-to-market plans for product launches and key initiatives.

✅ Design and lead lifecycle marketing strategies that drive awareness, acquisition, retention, and customer advocacy.

✅ Lead competitive and market research programs to inform positioning and product roadmap decisions.

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product marketing success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

Experience: 15+ years of experience in product marketing, with 5+ years in a leadership position; experience in the scholarly research ecosystem is highly desirable.

Required Skills:

• Proven experience in building, managing, and developing high-performing teams
• Strong ability to develop data-driven marketing strategies, analyze performance metrics, and refine approaches based on data insights
• Inquisitive and creative marketing abilities with excellent persuasive writing skills
• Hands-on experience with Salesforce, Pardot, Asana, data analysis tools, and account-based marketing (ABM) platforms
• Collaborative skills with the ability to thrive in a cross-functional team environment

Preferred Skills:

• Experience in scientific/scholarly publishing, funding/non-profits, life sciences, academia/higher education, and B2C/individual researchers and small teams
• Deep understanding of customer segmentation, buyer personas, and market needs, focused on delivering value through solution-based marketing
• Self-starter with a “roll up your sleeves” approach to problem-solving and project management
• Fun, innovative, and enthusiastic mindset about tackling new challenges in a dynamic industry

ASSUMPTION: Candidates with a strong background in product marketing, leadership experience, and a data-driven mindset will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $140,000 / year

Benefits:

• To be discussed during the interview process

Working Hours: Full-time, flexible hours

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with 10+ years of experience. Benefits will be discussed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Science operates in the Software Development industry, focusing on advancing the research ecosystem through innovative technology solutions.

Company Size: Digital Science has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: 2010, with a history of driving innovation in the research sector

Company Description:

• Digital Science is an AI-focused technology company providing innovative solutions to complex challenges faced by researchers, universities, funders, industry, and publishers
• The company works in partnership to advance global research for the benefit of society
• Digital Science believes in being brave in the pursuit of better, collaborative and inclusive, always open-minded, and from and for the community

Company Specialties:

• Text Mining
• Incubator
• Science
• Artificial Intelligence
• Machine Learning
• Technology
• Research Management
• Open Data
• and Data Analytics

Company Website: https://www.digital-science.com/

ASSUMPTION: Digital Science's focus on AI and data-driven solutions makes it an attractive employer for candidates interested in cutting-edge technology and innovation in the research sector.

📊 Role Analysis

Career Level: Senior-level, strategic role with significant impact on the company's growth and market position

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of product marketing professionals

Work Arrangement: Remote (East Coast), with flexibility for occasional in-person collaboration

Growth Opportunities:

• Potential to shape the company's product marketing strategy and drive growth across key market segments
• Opportunity to mentor and develop team members, fostering a culture of innovation and curiosity
• Possibility to expand the role's scope based on the company's growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote, with occasional in-person collaboration

Office Location(s): USA, East Coast

Geographic Context:

• The East Coast region offers a diverse range of cultural, educational, and professional opportunities
• This location allows for better collaboration with the company's headquarters in London and other global offices
• The remote work arrangement provides flexibility and work-life balance

Work Schedule: Full-time, flexible hours with a focus on results and performance

ASSUMPTION: The remote work arrangement and East Coast location provide a flexible and convenient work environment for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and product marketing expertise
• Leadership skills and team management abilities
• Data-driven mindset and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in product marketing, leadership, and data-driven strategies
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic mindset

ATS Keywords: Product Marketing, Leadership, Data-Driven Marketing, Sales Enablement, Customer Segmentation, Market Research, Lifecycle Marketing, Strategic Alignment, KPI Tracking, Team Management, Innovation, AI Tools, Project Management, Persuasive Writing, Problem-Solving

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on data-driven marketing expertise.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• Asana
• Data analysis tools
• Account-based marketing (ABM) platforms

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows of the product marketing team.

👔 Cultural Fit Considerations

Company Values:

• Brave in the pursuit of better
• Collaborative and inclusive
• Always open-minded
• From and for the community

Work Style:

• Data-driven and results-oriented
• Collaborative and cross-functional
• Innovative and curious
• Flexible and adaptable

Self-Assessment Questions:

• How do you embody Digital Science's values in your work?
• Can you provide an example of a time when you drove growth through data-driven marketing strategies?
• How do you approach mentoring and developing team members to foster a culture of innovation and curiosity?

ASSUMPTION: Candidates who align with Digital Science's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing a remote team with members across different time zones
• Balancing strategic planning with hands-on execution and day-to-day tasks
• Keeping up with the fast-paced, ever-evolving research ecosystem and market trends
• Ensuring consistent and effective communication with cross-functional teams and stakeholders

ASSUMPTION: These challenges require strong leadership, adaptability, and effective communication skills to overcome successfully.

📈 Similar Roles Comparison

• This role differs from other product marketing positions in its focus on AI-first, data-driven marketing practices and the scholarly research ecosystem
• Digital Science's industry-specific context and market position provide unique opportunities and challenges compared to other companies in the software development sector
• Career path comparison: This role offers growth potential and the opportunity to shape the company's product marketing strategy, with potential progression to a VP or CMO role

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the research ecosystem.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-driven research solution
• Conducting market research to inform product positioning and messaging for a targeted segment of academic institutions
• Creating sales enablement resources, such as battlecards and product collateral, to support the sales team in driving revenue growth

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role's responsibilities and the impact they have on the company's success.

❓ Key Questions to Ask During Interview

• How does this role contribute to Digital Science's long-term growth and market position?
• What are the key priorities for this role in the first 90 days?
• How does Digital Science support the professional development and growth of its employees?
• What are the biggest challenges facing the product marketing team, and how can this role address them?
• How does Digital Science foster a culture of innovation and curiosity, and how can this role contribute to that?

ASSUMPTION: These questions help candidates better understand the role's impact, priorities, and cultural fit, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, leadership, and data-driven strategies
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic mindset
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.