Senior Director of Performance Marketing

📌 Core Information

🔹 Job Title: Senior Director of Performance Marketing

🔹 Company: Digital Science

🔹 Location: USA, East Coast (Home based)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-07

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and driving full-funnel growth strategies for multiple market segments
• Leading a high-performing team and collaborating cross-functionally with various departments
• Leveraging AI and data-driven insights to optimize campaigns and improve performance
• Managing and optimizing marketing budgets to support revenue and growth targets

ASSUMPTION: This role requires a strategic thinker with a strong background in performance marketing and demand generation, capable of balancing long-term strategy with tactical execution.

📋 Key Responsibilities

✅ Own and drive demand generation strategy across B2B and B2C segments, with clear accountability for pipeline creation, conversion, and revenue contribution

✅ Develop and execute multi-channel campaigns, tailored to resonate with both complex B2B sales processes and faster-paced B2C buying patterns

✅ Leverage AI and other tools for advanced segmentation, predictive targeting, personalization, and campaign performance forecasting across all customer segments

✅ Collaborate with cross-functional teams to ensure integrated execution and provide input to compelling assets that resonate with B2B personas and B2C end users

✅ Build, mentor, and lead a high-performing team of B2B and B2C growth marketers, fostering a culture of innovation, collaboration, and accountability

✅ Stay ahead of performance marketing and AI trends, evaluating current portfolio and recommending emerging platforms and technologies to expand reach and increase ROI

ASSUMPTION: This role involves a high level of strategic planning, cross-functional collaboration, and hands-on campaign execution, requiring strong leadership and communication skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 12+ years of experience in performance marketing or demand generation, with proven success across both B2B and B2C customer acquisition

Required Skills:

• Expertise in multi-channel campaign planning and execution with strong ROI and pipeline impact
• Deep knowledge of ABM, lifecycle marketing, and full-funnel strategies tailored for enterprise buyers and individual consumers
• Strong analytical skills with a KPI- and data-driven mindset
• Excellent communication skills and ability to align stakeholders at all levels
• Strategic thinker with a roll-up-your-sleeves approach and a bias toward action in fast-paced environments

Preferred Skills:

• Certifications in ABM, digital strategy, or data analytics
• Experience applying AI-powered marketing tools for personalization, targeting, and predictive analysis

ASSUMPTION: Candidates should possess a strong blend of strategic thinking, analytical skills, and hands-on campaign execution experience to excel in this role.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (Based on industry standards for a senior-level marketing role with 10+ years of experience in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Science operates in the Software Development industry, focusing on advancing the research ecosystem through innovative technology solutions.

Company Size: Digital Science has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: 2010, with a history of driving progress in the research community through its brands and partnerships.

Company Description:

• Digital Science is an AI-focused technology company providing innovative solutions to complex challenges faced by researchers, universities, funders, industry, and publishers.
• The company works in partnership to advance global research for the benefit of society through its brands, including Altmetric, Dimensions, Figshare, ReadCube, Symplectic, IFI CLAIMS Patent Services, Overleaf, Writefull, OntoChem, Scismic, and metaphacts.
• Digital Science invests in, nurtures, and supports innovative businesses and technologies that make all parts of the research process more open, efficient, and effective.

Company Specialties:

• Text Mining
• Incubator
• Science
• Artificial Intelligence
• Machine Learning
• Technology
• Research Management
• Open Data
• and Data Analytics

Company Website: https://www.digital-science.com/

ASSUMPTION: Digital Science's focus on AI and data-driven solutions, along with its commitment to advancing the research ecosystem, creates an innovative and dynamic work environment.

📊 Role Analysis

Career Level: Senior Director level, offering significant strategic influence and team leadership responsibilities.

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and is responsible for leading the Performance Marketing team.

Work Arrangement: Remote solely, with flexibility for candidates based in the United States.

Growth Opportunities:

• Potential to expand the Performance Marketing team and take on additional responsibilities as the company grows.
• Opportunities to collaborate with cross-functional teams and contribute to Digital Science's overall success.
• Chance to work with cutting-edge AI and data analytics tools, fostering professional development in these areas.

ASSUMPTION: This role offers a high level of strategic responsibility and the opportunity to make a significant impact on Digital Science's marketing efforts and overall business success.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office location required.

Office Location(s): Not applicable, as this is a remote position.

Geographic Context:

• The East Coast of the United States offers a diverse range of cultural, recreational, and professional opportunities.
• Candidates can enjoy a high quality of life in various cities and towns along the East Coast, with access to vibrant urban centers and picturesque rural areas.
• The East Coast is home to numerous research institutions, tech hubs, and innovative companies, providing ample networking and professional growth opportunities.

Work Schedule: Full-time, with flexibility for remote work and a focus on results and performance.

ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance their personal and professional lives while working for a dynamic and innovative company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and cross-functional team members
• Final interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and long-term planning
• Campaign execution and optimization skills
• Leadership and team management capabilities
• Cross-functional collaboration and stakeholder alignment
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in performance marketing and demand generation.
• Demonstrate your understanding of AI and data-driven marketing strategies in your application materials.
• Prepare examples of your past campaign successes and challenges overcome, focusing on results and ROI.
• Research Digital Science's mission and values, and be prepared to discuss how your personal and professional goals align with the company's objectives.

ATS Keywords: Performance Marketing, Demand Generation, Multi-Channel Campaigns, ABM, Lifecycle Marketing, Analytics, AI Tools, Team Leadership, Collaboration, Budget Management, Data-Driven Decision Making, Customer Insight, Personalization, Campaign Optimization, Sales Alignment, Growth Strategy

ASSUMPTION: Digital Science's interview process is designed to assess candidates' strategic thinking, campaign execution skills, and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• 6sense
• Modern analytics tools (e.g., Tableau, Power BI)
• AI-powered marketing tools (e.g., Cognism, AI-driven intent signals)

ASSUMPTION: Digital Science leverages a robust marketing tech stack to support its data-driven approach to performance marketing and demand generation.

👔 Cultural Fit Considerations

Company Values:

• Brave in the pursuit of better
• Collaborative and inclusive
• Always open-minded
• From and for the community

Work Style:

• Dynamic and fast-paced environment
• Strong focus on data-driven decision-making and continuous improvement
• Collaborative and cross-functional teamwork
• Results-oriented and action-driven culture

Self-Assessment Questions:

• How have you demonstrated bravery in your pursuit of better in your past roles?
• Can you provide an example of a time when you collaborated with diverse teams to achieve a common goal?
• How do you stay open-minded and adaptable in the face of changing market conditions and customer needs?

ASSUMPTION: Digital Science values candidates who embody its core values and can thrive in a dynamic, collaborative, and data-driven work environment.

⚠️ Potential Challenges

• Managing a remote team and fostering a collaborative culture in a virtual environment
• Balancing long-term strategic planning with tactical campaign execution and optimization
• Keeping up with the latest AI and data analytics tools and trends in the fast-paced marketing landscape
• Aligning marketing efforts with the needs and priorities of various stakeholders, including sales, product, and segment marketing teams

ASSUMPTION: These challenges require strong leadership, strategic thinking, and exceptional communication skills to overcome successfully.

📈 Similar Roles Comparison

• This role differs from traditional marketing director positions in its focus on full-funnel growth and AI-driven optimization, requiring a unique blend of strategic and tactical skills.
• Compared to other senior-level marketing roles, this position offers a high level of strategic influence and the opportunity to lead a high-performing team in a dynamic and innovative company.
• Career progression in this role may involve expanding the Performance Marketing team, taking on additional responsibilities, or transitioning to a Chief Marketing Officer (CMO) role as the company grows.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an attractive opportunity for experienced performance marketing professionals seeking to advance their careers in a dynamic and innovative environment.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive awareness and engagement for a new product launch, leveraging AI-driven segmentation and predictive targeting
• Optimizing the marketing funnel for a B2B enterprise segment, improving lead quality and accelerating pipeline velocity through AI-enhanced nurture tracks and lead scoring
• Collaborating with the Product Marketing team to create compelling assets that resonate with B2B personas and B2C end users, driving engagement and conversion across multiple customer segments

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Senior Director of Performance Marketing role, showcasing the opportunity to make a significant impact on Digital Science's marketing efforts and overall business success.

❓ Key Questions to Ask During Interview

• How does Digital Science support the professional development and growth of its marketing team members?
• Can you describe the team structure and dynamics within the Performance Marketing department and how it collaborates with other departments?
• How does Digital Science measure and optimize campaign performance, and what tools does it use to track and analyze data-driven insights?
• What are the most significant challenges facing the Performance Marketing team, and how can this role help address them?
• How does Digital Science foster a culture of innovation and continuous improvement within its marketing efforts?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's overall success, while also providing valuable insights into the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in performance marketing and demand generation, with a focus on AI-driven strategies and campaign successes.
• Prepare examples of your past campaign successes and challenges overcome, focusing on results and ROI.
• Research Digital Science's mission, values, and company culture, and be prepared to discuss how your personal and professional goals align with the company's objectives.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.