📌 Core Information
🔹 Job Title: Senior Director of Strategic Marketing
🔹 Company: Forefront Healthcare & Culinary Services
🔹 Location: St. Clair Shores, Michigan
🔹 Job Type: Full-time
🔹 Category: Facilities Services
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing all marketing and communications for the organization
- Developing and implementing a marketing strategy to build and maintain a positive corporate brand
- Managing a diverse range of business and marketing communications to enhance the corporate brand
- Collaborating with various teams to present a coherent message
- Acting as a corporate spokesperson and responding to members of the media
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and implement a marketing and social media strategy for the corporation that builds and maintains a positive corporate brand
✅ Oversee and produce a broad array of digital, video, multimedia, and/or print promotional and communication materials for the organization
✅ Oversee corporate communications/branding in various online and print platforms to increase measurable metrics
✅ Present design ideas and recommendations that drive new client acquisition
✅ Evaluate the success of campaigns when completed
✅ Oversee the development and maintenance of the corporate website, ensuring that all content is current and relevant
✅ Manage website visibility, SEO, and analytics
✅ Oversee the production and publication of the company newsletter
✅ Act as corporate spokesperson and respond to members of the media in a timely manner
✅ Develop and maintain positive professional relationships with various members of the media
✅ Assist executive leadership in developing presentations, speeches, and other important corporate messages
✅ Ensure that all materials present a clear, unified, and positive image for brand enhancement
✅ Promote and attend special events and functions, and report on corporate milestones and activities
✅ Arrange for photography and/or press coverage for special events
✅ Attend trade shows to gain insights and support the sales team
✅ Provide suggestions concerning graphics, clarity, distribution, and press releases to the Finance and Accounting departments for preparation of the corporation's annual report
✅ Develop, implement, and adhere to communications budget
✅ Develop, compose, distribute, and implement policies and procedures
✅ Perform other related duties as assigned
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in English, Communications, Public Relations, Journalism, or related field
Experience: Multiple years of experience in public relations, including supervisory and comprehensive marketing experience required. 5 years of Communications/Public Relations, Marketing experience. 5 years of Social Media Experience.
Required Skills:
- Excellent verbal and written communication skills
- Proficient in Microsoft Office Suite or related software
- Organized with attention to detail
- Superior ability to write in a journalistic style
- Ability to offer sound media relations advice to senior leadership
- Excellent managerial and organizational abilities
- Excellent interpersonal skills
- Ability to work with corporate management, employees, media, and the larger community
- Ability to coordinate efforts of various teams in order to present a coherent message
Preferred Skills:
- Experience in the healthcare industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the healthcare industry and/or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Director of Marketing with 5-10 years of experience in the facilities services industry)
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Vision insurance
- PTO, Vacation time, Holidays, Employee Assistance Program
Working Hours: Full-time, 40 hours per week. May require occasional overtime or weekend work for special events or projects.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Forefront Healthcare & Culinary Services operates in the facilities services industry, specializing in culinary and support services for healthcare, senior living, education, and government clients throughout the United States.
Company Size: Forefront Healthcare & Culinary Services has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for career growth and development while still maintaining a personal touch.
Founded: The founding date of Forefront Healthcare & Culinary Services is not specified.
Company Description:
- Forefront is a specialized culinary and support services company serving mission-driven organizations
- The company creates healthy, nourishing foods and maintains clean, safe, and resilient environments that enhance the lives and communities it serves
- Forefront's services include Culinary & Nutrition, Facility Management, Operations & Maintenance, Environmental Services, Custodial Services, Laundry & Linen Distribution, and Infection Prevention
Company Specialties:
- Culinary & Nutrition Services
- Facility Management
- Operations & Maintenance
- Environmental Services
- Custodial Services
- Laundry & Linen Distribution
- Infection Prevention
Company Website: forefronthealthcare.com
ASSUMPTION: Forefront Healthcare & Culinary Services is a well-established company with a strong reputation in the facilities services industry, offering a range of services tailored to meet the unique needs of its clients.
📊 Role Analysis
Career Level: This role is at the senior director level, indicating a high level of responsibility and strategic decision-making.
Reporting Structure: The Senior Director of Strategic Marketing will report directly to the company's executive leadership team and may oversee a team of marketing and communications professionals.
Work Arrangement: This role is on-site, with a requirement to travel occasionally for trade shows and other events.
Growth Opportunities:
- Potential to advance to a Vice President or Chief Marketing Officer role within the company
- Opportunities to expand the company's brand and market share within the facilities services industry
- Chance to develop and mentor junior marketing and communications team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's brand and market position.
🌍 Location & Work Environment
Office Type: Forefront Healthcare & Culinary Services has multiple office locations, with the primary headquarters in Detroit, Michigan, and an additional office in Austin, Texas.
Office Location(s): 22622 Harper Ave., Saint Clair Shores, Michigan 48226, US
Geographic Context:
- St. Clair Shores is a suburb of Detroit, located along the shores of Lake St. Clair
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
- St. Clair Shores has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, 40 hours per week. May require occasional overtime or weekend work for special events or projects.
ASSUMPTION: The St. Clair Shores office location offers a convenient and comfortable work environment, with easy access to amenities and a pleasant climate for year-round outdoor activities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or other team members to discuss the role and company in more detail
- Final interview with executive leadership to assess strategic thinking and leadership potential
Key Assessment Areas:
- Communication skills, both written and verbal
- Strategic thinking and planning abilities
- Leadership and team management skills
- Industry knowledge and understanding of the facilities services sector
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the facilities services industry and Forefront Healthcare & Culinary Services' unique value proposition
- Prepare examples of your past marketing and communications successes, with a focus on strategic planning and execution
ATS Keywords: Marketing strategy, brand management, communications, public relations, social media, SEO, team coordination, corporate messaging, media relations, campaign evaluation, trade shows, annual report, policy development, budget management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, strategic thinking, and leadership potential, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (LinkedIn, X (Twitter), Facebook, etc.)
- Content management systems (CMS) and website platforms (WordPress, Drupal, etc.)
- SEO tools (Google Analytics, SEMrush, Ahrefs, etc.)
- Design software (Adobe Creative Suite, Canva, etc.)
- Project management tools (Asana, Trello, Jira, etc.)
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, with additional tools and software potentially needed depending on the specific projects and campaigns undertaken.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and transparency in all aspects of our work
- Accountability: Taking responsibility for our actions and their outcomes
- Collaboration: Working together to achieve common goals and drive success
- Excellence: Striving for the highest standards in all that we do
- Innovation: Embracing new ideas and approaches to improve our services and processes
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on open communication and information sharing
- Adaptable and flexible, with the ability to pivot and adjust strategies as needed
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with a diverse range of stakeholders?
- Do you have a proven track record of driving results and continuous improvement?
- Are you able to adapt and pivot strategies as needed to achieve desired outcomes?
ASSUMPTION: Candidates who align with Forefront Healthcare & Culinary Services' values and work style will be best suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Working with a diverse range of stakeholders, including corporate management, employees, media, and the larger community, requiring excellent communication and interpersonal skills
- Occasional travel for trade shows and other events, which may disrupt personal schedules and routines
- Keeping up with industry trends and best practices in marketing and communications, requiring a commitment to lifelong learning and professional development
ASSUMPTION: The challenges associated with this role require a high level of organization, communication, and adaptability, as well as a commitment to continuous learning and professional growth.
📈 Similar Roles Comparison
- This role is unique in its focus on the facilities services industry and the specific needs of healthcare, senior living, education, and government clients
- Compared to similar roles in other industries, this position may require a broader range of skills and a deeper understanding of the unique challenges and opportunities presented by the facilities services sector
- Career progression in this role may involve advancing to a Vice President or Chief Marketing Officer position within the company, or transitioning to a similar role in another organization within the facilities services industry
ASSUMPTION: This role offers a unique opportunity to specialize in the facilities services industry and develop a deep understanding of the specific needs and challenges faced by healthcare, senior living, education, and government clients.
📝 Sample Projects
- Developing and implementing a comprehensive marketing and communications strategy for a new service line or product offering
- Managing a team to produce a series of high-quality promotional videos showcasing the company's unique value proposition and service offerings
- Collaborating with the sales team to create targeted marketing campaigns that drive new client acquisition and revenue growth
- Overseeing the development and launch of a new company website, ensuring that all content is current, relevant, and optimized for search engines
- Managing a team to produce a quarterly company newsletter that highlights the company's achievements, milestones, and community involvement
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of initiatives and responsibilities associated with this role. The specific projects and campaigns undertaken may vary depending on the company's priorities and strategic goals.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion within the facilities services industry?
- How does this role fit into the company's overall organizational structure and strategic priorities?
- What are the key challenges and opportunities facing the company in the coming years, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its employees, particularly in the marketing and communications department?
- What is the company's approach to work-life balance, and how does this role accommodate flexible scheduling or remote work arrangements?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the company's strategic priorities, growth opportunities, and commitment to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Forefront Healthcare & Culinary Services - Senior Director of Strategic Marketing
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing and communications strategies, campaign management, and team leadership
- Prepare examples of your past marketing and communications successes, with a focus on strategic planning and execution
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
