📌 Core Information
🔹 Job Title: Senior Director of Strategic Marketing
🔹 Company: Forefront Healthcare & Culinary Services
🔹 Location: St. Clair Shores, Michigan
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive marketing strategy
- Overseeing corporate communications and branding across various platforms
- Managing the development and maintenance of the corporate website
- Acting as corporate spokesperson and media liaison
- Promoting and reporting on corporate milestones and activities
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in marketing and public relations to effectively manage and coordinate various aspects of the organization's brand and communications.
📋 Key Responsibilities
✅ Develops and implements a marketing and social media strategy for the corporation that builds and maintains a positive corporate brand
✅ Oversees and produces promotional and communication materials for the organization, including original content such as articles, news and press releases, email, case studies, blog and social media posts, and other updates
✅ Manages the corporate website, ensuring that all content is current, relevant, and SEO-optimized
✅ Acts as corporate spokesperson and responds to members of the media in a timely manner, composing and distributing press releases as needed
✅ Promotes and attends special events and functions, promoting and reporting on corporate milestones and activities
✅ Attends trade shows to gain insights and support the sales team
✅ Develops, implements, and adheres to communications budget
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and day-to-day management of communications and marketing efforts to enhance the organization's brand and drive client acquisition.
🎯 Required Qualifications
Education: Bachelor's degree in English, Communications, Public Relations, Journalism, or related field
Experience: Multiple years of experience in public relations, including supervisory and comprehensive marketing experience required. 5 years of Communications/Public Relations, Marketing experience. 5 years of Social Media Experience
Required Skills:
- Excellent verbal and written communication skills
- Proficient in Microsoft Office Suite or related software
- Organized with attention to detail
- Superior ability to write in a journalistic style
- Ability to offer sound media relations advice to senior leadership
- Excellent managerial and organizational abilities
- Excellent interpersonal skills
- Ability to coordinate efforts of various teams in order to present a coherent message
Preferred Skills:
- Experience in the healthcare industry
- Familiarity with SEO best practices
- Graphic design skills
ASSUMPTION: Candidates should have a strong background in marketing and communications, with a proven track record in developing and executing successful marketing strategies.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Director of Marketing with 5-10 years of experience in the healthcare industry)
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Vision insurance
- PTO, Vacation time, Holidays, Employee Assistance Program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM. May require occasional evenings and weekends for events or deadlines.
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the healthcare industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Forefront Healthcare & Culinary Services operates in the facilities services industry, specializing in culinary and support services for healthcare, senior living, education, and government clients.
Company Size: Forefront Healthcare & Culinary Services has 1,001-5,000 employees, making it a mid-sized organization. This size allows for ample opportunities for career growth and development while maintaining a supportive and collaborative work environment.
Founded: The company's founding date is not specified, but it has been recognized as an employer of choice and has won awards for its workplace culture.
Company Description:
- Forefront is a specialized culinary and support services company serving mission-driven organizations in healthcare, senior living, education, and government throughout the United States.
- The company creates healthy, nourishing foods and maintains clean, safe, and resilient environments that enhance the lives and communities it serves.
- Forefront's services include Culinary & Nutrition, Facility Management, Operations & Maintenance, Environmental Services, Custodial Services, and more.
Company Specialties:
- Culinary & Nutrition Services
- Facility Management
- Operations & Maintenance
- Environmental Services
- Housekeeping Services
- Custodial Services
- Laundry & Linen Distribution
- Infection Prevention
Company Website: forefronthealthcare.com
ASSUMPTION: Forefront Healthcare & Culinary Services is a well-established company with a strong reputation in the facilities services industry. Its focus on mission-driven organizations and commitment to elevating the patient and resident experience make it an attractive employer for candidates seeking to make a positive impact.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the CEO or another high-level executive. The Senior Director of Strategic Marketing is responsible for developing and implementing the organization's marketing strategy and overseeing all marketing and communications efforts.
Reporting Structure: The Senior Director of Strategic Marketing will report directly to the CEO or another high-level executive and will oversee a team of marketing and communications professionals.
Work Arrangement: This is a hybrid position, requiring on-site work at the company's headquarters in St. Clair Shores, Michigan, as well as remote work.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities for career advancement within the organization, such as moving into a Chief Marketing Officer or other executive role.
- The company's focus on employee development and growth provides opportunities for professional development and skill-building.
- The organization's commitment to elevating the patient and resident experience creates opportunities for candidates to make a significant impact on the company's success.
ASSUMPTION: This role offers significant opportunities for career growth and development within the organization, as well as the chance to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Forefront Healthcare & Culinary Services has a corporate headquarters in St. Clair Shores, Michigan, with additional offices and facilities throughout the United States.
Office Location(s): 22622 Harper Ave., Saint Clair Shores, Michigan 48226, US
Geographic Context:
- St. Clair Shores is a suburban city located in Macomb County, Michigan, approximately 10 miles northeast of Detroit.
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options.
- Michigan has four distinct seasons, with cold winters and warm summers, and offers a variety of outdoor recreational activities.
Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM. However, the position may require occasional evenings and weekends for events or deadlines.
ASSUMPTION: The work environment for this role is primarily office-based, with some flexibility for remote work. The geographic context of the office location offers a mix of urban and suburban living, with easy access to amenities and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or other senior leadership team members
- Background check and reference check
- Final interview with the CEO or another high-level executive
Key Assessment Areas:
- Communication skills and ability to develop and execute a marketing strategy
- Experience in public relations and media relations
- Ability to manage and coordinate various teams and projects
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience and accomplishments
- Prepare examples of your marketing and communications work, including campaigns, content, and other materials that demonstrate your skills and abilities
- Research the company and its mission to demonstrate your understanding of the organization and your alignment with its values
ATS Keywords: Marketing strategy, public relations, media relations, corporate communications, brand management, content creation, SEO, team coordination, budget management
ASSUMPTION: The application process for this role is typical for a senior leadership position in the marketing and communications field. Candidates should be prepared to demonstrate their experience and skills in developing and executing marketing strategies, as well as their ability to manage and coordinate various teams and projects.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (CMS) such as WordPress or Drupal
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
- SEO tools (Google Analytics, SEMrush, Moz)
- Graphic design tools (Adobe Creative Suite, Canva)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and communications professionals. Candidates should be proficient in using Microsoft Office Suite and other relevant software, as well as social media platforms and SEO tools.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Forefront Healthcare & Culinary Services is committed to elevating the patient and resident experience through its culinary and support services
- Collaborative: The company values a team-based approach to problem-solving and decision-making
- Innovative: Forefront Healthcare & Culinary Services is committed to continuous improvement and innovation in its services and operations
Work Style:
- Strategic: This role requires a strategic mindset and the ability to develop and execute a comprehensive marketing strategy
- Creative: The position involves the creation of original content and the management of various marketing and communications channels
- Adaptable: The Senior Director of Strategic Marketing must be able to adapt to changing priorities and demands, as well as manage multiple projects and deadlines
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies?
- Are you comfortable acting as a corporate spokesperson and media liaison?
- Can you manage multiple projects and deadlines, as well as coordinate the efforts of various teams?
ASSUMPTION: Candidates for this role should be strategic thinkers with strong communication skills and experience in marketing and public relations. They should also be comfortable acting as a corporate spokesperson and media liaison, as well as managing multiple projects and deadlines.
⚠️ Potential Challenges
- Managing multiple projects and deadlines, as well as coordinating the efforts of various teams
- Adapting to changing priorities and demands, as well as responding to media inquiries and other external communications
- Balancing the need for strategic planning with the day-to-day management of marketing and communications efforts
- Working in a hybrid environment, with some on-site work required at the company's headquarters
ASSUMPTION: This role presents unique challenges related to managing multiple projects and deadlines, as well as balancing strategic planning with day-to-day management. Candidates should be comfortable working in a hybrid environment and adapting to changing priorities and demands.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing position in other industries, but with a focus on the healthcare and senior living sectors
- Unlike other marketing roles, this position requires experience in public relations and media relations, as well as the ability to act as a corporate spokesperson
- Career paths for this role may include advancement to Chief Marketing Officer or other executive positions within the organization
ASSUMPTION: This role is similar to other senior marketing positions, but with a unique focus on the healthcare and senior living sectors. Candidates should have experience in public relations and media relations, as well as the ability to act as a corporate spokesperson.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for the organization, including brand enhancement and client acquisition initiatives
- Managing the creation and distribution of original content, such as articles, news and press releases, email, case studies, blog and social media posts, and other updates
- Overseeing the development and maintenance of the corporate website, ensuring that all content is current, relevant, and SEO-optimized
- Acting as corporate spokesperson and media liaison, responding to media inquiries and composing and distributing press releases as needed
- Promoting and reporting on corporate milestones and activities, as well as attending special events and functions
ASSUMPTION: These sample projects demonstrate the strategic and creative aspects of the Senior Director of Strategic Marketing role, as well as the day-to-day management of marketing and communications efforts.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing and communications strategy, and how this role fits into that plan?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing and communications team members?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
- How does the company measure the success of its marketing and communications efforts, and what metrics are most important for this role?
ASSUMPTION: These key questions help candidates understand the company's marketing and communications strategy, as well as the priorities and expectations for the Senior Director of Strategic Marketing role. They also provide insight into the company's approach to professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Senior Director of Strategic Marketing - Forefront Healthcare & Culinary Services
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience and accomplishments
- Prepare examples of your marketing and communications work, including campaigns, content, and other materials that demonstrate your skills and abilities
- Research the company and its mission to demonstrate your understanding of the organization and your alignment with its values
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
