📌 Core Information
🔹 Job Title: Senior Director, Partner Marketing
🔹 Company: Contentful
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (with up to 30% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global partner marketing strategies
- Building and scaling integrated co-marketing programs with strategic partners
- Driving significant demand generation and revenue growth through joint go-to-market initiatives
- Leading, mentoring, and developing a high-performing global partner marketing team
ASSUMPTION: This role requires a high level of strategic thinking, operational excellence, and inspirational leadership to drive success in a dynamic, global environment.
📋 Key Responsibilities
✅ Own the end-to-end global partner marketing strategy across GSI, ISV, and CSP routes to market
✅ Define, scale, and optimize partner marketing investment models, success metrics, and operational frameworks
✅ Develop and execute high-impact co-branded campaigns to drive pipeline and revenue growth
✅ Collaborate with regional field marketing and sales teams to localize and scale global programs
✅ Measure, analyze, and optimize partner marketing performance using KPIs and data-driven insights
✅ Lead, mentor, and develop a high-performing global partner marketing team
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and strategic decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 10+ years of progressive B2B SaaS marketing leadership experience, with at least 5 years specifically in a senior-level global partner marketing leadership role
Required Skills:
- Proven track record of designing, leading, and executing global partner marketing strategies that drive significant demand, accelerate pipeline velocity, and contribute to substantial revenue growth
- Deep expertise in building, managing, and scaling global partner ecosystems, including strategic relationships with GSIs, ISVs, CSPs, and other critical alliances
- Strong understanding of joint value propositions, solution messaging, and partner-influenced buyer journeys
- Exceptional communication, negotiation, and cross-functional project management skills
- Experience managing global teams across multiple time zones
Preferred Skills:
- Experience with marketing automation and CRM platforms
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of the B2B SaaS landscape, with a proven ability to drive results in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $322,000 - $393,000 (California-specific range)
Benefits:
- Stock Options
- Comprehensive Healthcare Package
- Fertility and Family Building Benefits
- Generous Amount of Paid Time Off
- Company Paid Parental Leave
- Personal Annual Education Budget
- Annual Wellbeing Stipend
- Monthly Communication Stipend
- New Hire Office Equipment Stipend
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is specific to California and may vary based on location and experience. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. They enable dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide.
Company Size: Contentful has 501-1,000 employees, making it a mid-sized company where applicants can expect a structured, collaborative work environment with ample opportunities for growth and impact.
Founded: Contentful was founded in 2013 and is headquartered in Berlin, Germany, with additional hubs in San Francisco, Denver, London, and New York.
Company Description:
- Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale.
- The company enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide.
- Contentful's platform is built on a composable architecture, allowing businesses to create, manage, and deliver content at scale, while also providing real-time insights and analytics to optimize performance.
Company Specialties:
- SaaS
- Cloud
- Mobile
- CMS
- Content infrastructure
- API
- SDK
- Content management
- commerce
- composable content
- content marketing
- content creator
- headless cms
- applications
- content delivery
- content orchestration
- content plan
- app framework
- content platform
- digital content
- digital marketing
- branding
- content team
- localization
- developer
- content at scale
- platform architect
- brand storytelling
- digital storyteller
- digital storytelling
- visual storytelling
- structured content
- content infrasctructure
- digital experience
- and digital experience platform
Company Website: https://www.contentful.com/
ASSUMPTION: Contentful's focus on composability, AI capabilities, and global expansion makes it an attractive employer for marketing professionals seeking to work at the forefront of digital experience innovation.
📊 Role Analysis
Career Level: This role is a senior leadership position, offering significant strategic influence and the opportunity to drive global business impact.
Reporting Structure: The Senior Director, Partner Marketing will report directly to the VP of Growth Marketing and collaborate closely with the VP of Global Partnerships and other critical cross-functional leaders.
Work Arrangement: This role is a hybrid position, requiring the Senior Director to be based in San Francisco, California, with up to 30% travel expected.
Growth Opportunities:
- Potential to advance to a VP or C-level role within the organization
- Opportunities to expand the global partner ecosystem and drive significant business growth
- Chance to mentor and develop a high-performing global partner marketing team
ASSUMPTION: This role offers a unique blend of strategic vision, operational excellence, and inspirational leadership, making it an ideal opportunity for a seasoned executive with an unparalleled track record in global B2B SaaS partner marketing.
🌍 Location & Work Environment
Office Type: Contentful's San Francisco office is a hybrid work environment, with employees expected to be on-site for a minimum of 3 days per week.
Office Location(s): Contentful's San Francisco office is located at 101 Market Street, San Francisco, CA 94105, United States.
Geographic Context:
- The San Francisco Bay Area is known for its vibrant tech industry, diverse culture, and high cost of living.
- The region offers a wide range of recreational activities, including outdoor pursuits, arts, and entertainment.
- San Francisco is a global hub for technology, innovation, and entrepreneurship.
Work Schedule: The work schedule for this role is full-time, with standard business hours and the expectation to be available for occasional evening or weekend work as needed.
ASSUMPTION: The hybrid work arrangement and on-site requirements for this role may change based on the company's evolving work-from-home policies and the Senior Director's specific needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Behavioral and skills-based interviews with hiring managers and team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and global partner marketing expertise
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Contentful's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic, and problem-solving skills
- Research Contentful's platform, industry, and competition to demonstrate your understanding of the company and market landscape
- Be prepared to discuss your approach to global partner marketing strategy, campaign execution, and team leadership
ATS Keywords: Global Partner Marketing, B2B SaaS, Strategic Partnerships, Demand Generation, Revenue Growth, Joint Marketing, Cross-Functional Collaboration, Team Leadership, Global Team Management, Marketing Strategy, Partner Marketing Strategy, Partner Marketing Campaigns, Partner Marketing Programs, Partner Marketing Team, Global Partner Ecosystem, Partner Marketing Leadership, Partner Marketing Executive, Senior Director, Partner Marketing, Hybrid Work Arrangement, San Francisco, California, United States
ASSUMPTION: Contentful's application process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on their ability to drive global business impact in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Content management systems (e.g., Contentful, WordPress)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary based on Contentful's internal systems and the Senior Director's personal preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Transparency
- Innovation
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and cross-functional
- Results-oriented and accountable
Self-Assessment Questions:
- How do you align with Contentful's core values, and how have you demonstrated these values in your previous roles?
- How do you approach strategic planning and execution in a global, cross-functional environment?
- How do you foster a dynamic, collaborative, and high-impact team culture in a matrixed organization?
ASSUMPTION: Contentful seeks candidates who are passionate about their work, committed to driving global business impact, and dedicated to fostering a positive, inclusive work environment.
⚠️ Potential Challenges
- Managing a global team across multiple time zones and cultures
- Balancing strategic planning with day-to-day execution and team management
- Navigating a fast-paced, dynamic work environment with evolving priorities and deadlines
- Adapting to a hybrid work arrangement with on-site requirements and up to 30% travel
- Developing and maintaining strong relationships with strategic partners and internal stakeholders
ASSUMPTION: The Senior Director, Partner Marketing must be comfortable working in a high-pressure, fast-paced environment and be able to adapt to change and prioritize effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on global partner marketing strategy and execution, requiring a blend of strategic vision, operational excellence, and inspirational leadership.
- Compared to other senior-level marketing roles, this position offers a higher degree of global influence and the opportunity to drive significant business impact through strategic partnerships.
- Career progression in this role may lead to advancement to a VP or C-level position within the organization, depending on the candidate's performance and the company's growth trajectory.
ASSUMPTION: This role is ideal for a seasoned executive with a proven track record in global B2B SaaS partner marketing, seeking to make a significant impact in a dynamic, fast-growing company.
📝 Sample Projects
- Developing and executing a global partner marketing strategy that drives significant demand generation and revenue growth
- Building and scaling integrated co-marketing programs with strategic partners, resulting in a 30% increase in pipeline velocity and a 25% increase in revenue within the first year
- Managing a global team of partner marketers, fostering a dynamic, collaborative culture that improves team performance by 20% within the first six months
ASSUMPTION: These sample projects demonstrate the strategic, operational, and leadership aspects of the Senior Director, Partner Marketing role, highlighting the candidate's ability to drive global business impact and inspire high-performing teams.
❓ Key Questions to Ask During Interview
- How does Contentful support the growth and development of its partner ecosystem, and what are the key priorities for this role in the first 90 days?
- Can you describe the team structure and dynamics within the global partner marketing team, and how does this role fit into the broader organizational structure?
- How does Contentful approach cross-functional collaboration and stakeholder management, and what are the key expectations for this role in terms of working with other teams and departments?
- What are the primary challenges facing the global partner ecosystem, and how does Contentful plan to address these issues in the near and long term?
- How does Contentful support the professional development and growth of its employees, and what opportunities exist for the Senior Director, Partner Marketing to advance within the organization?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic priorities, team dynamics, and growth opportunities, allowing candidates to assess their fit and potential impact within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://ctfl.io/4aDVheL
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic, and problem-solving skills
- Research Contentful's platform, industry, and competition to demonstrate your understanding of the company and market landscape
- Be prepared to discuss your approach to global partner marketing strategy, campaign execution, and team leadership
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
