📌 Core Information
- Job Title: Senior Director, Performance Marketing
- Company: Remote
- Location: Sidi Amer El Hadi, Rabat-Salé-Kénitra, Morocco
- Job Type: Remote (EMEA or AMER)
- Category: Marketing
- Date Posted: May 30, 2025
- Experience Level: 10+ years
- Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing new marketing initiatives across various channels
- Optimizing campaign targeting and analyzing customer segments for growth opportunities
- Owning and reporting on analytics across the marketing funnel
- Building and leading a high-performing global performance marketing team
- Collaborating cross-functionally to drive landing page/ad creative/product optimization
ASSUMPTION: This role requires a strategic mindset, strong data analysis skills, and proven leadership in performance marketing to drive customer acquisition and revenue growth.
📋 Key Responsibilities
- Strategy & Planning:
- Develop and implement the rollout and testing of new marketing initiatives across various channels
- Identify audiences, penetrate and optimize campaign targeting, A/B test, and analyze customer segments for opportunities
- Test retention strategies to maximize LTV and develop, execute, and test new acquisition strategies for growth
- Analytics & Reporting:
- Own and report on analytics across the funnel and all marketing initiatives
- Measure conversion rates across the whole funnel, from acquisition through retention
- Team Leadership & Development:
- Develop and grow a high-performing, well-balanced performance marketing global team
- Delegate and grow your team's skills, ensuring scalability, skills development, and alignment with Remote's evolving nature
- Cross-Functional Collaboration:
- Work closely with Design, Content Marketing, Sales, Product, and other high-level business areas to drive channel performance
- Monitor competitors and provide strategic recommendations to ensure receiving a maximum market share
- Affiliate Marketing & Product Optimization:
- Oversee affiliate marketing programs
- Partner with Product and Engineering teams to build a quantitatively improved experience for customers
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams to drive results.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 10+ years of experience in a Senior Leadership or Director role within Performance Marketing, ideally in a tech startup or hyper-growth environment
- Required Skills:
- Solid experience in paid media management, campaign management, and budget management
- Extensive expertise in digital advertising, content development, SEO optimization, and PPC strategy
- Strong quantitative and problem-solving skills, with a data-driven mindset
- Excellent storytelling abilities using data to direct outcomes
- Proven ability to work around barriers and find creative solutions to advertising obstacles
- Passion for remote work and a global outlook
- Preferred Skills:
- Experience with growing distribution and scale across a variety of channels (email, Facebook, Instagram, YouTube, Adwords)
- Familiarity with marketing automation tools and CRM systems
- Knowledge of SQL, Python, or other data analysis tools
ASSUMPTION: Candidates should have a proven track record in performance marketing, with a strong focus on data-driven decision-making and strategic planning.
💰 Compensation & Benefits
- Salary Range: $156,350 - $219,850 USD per year (Remote's Total Rewards philosophy ensures fair, unbiased compensation and competitive benefits in all locations)
- Benefits:
- Work from anywhere
- Flexible paid time off
- Flexible working hours (Remote is async)
- 16 weeks paid parental leave
- Mental health support services
- Stock options
- Learning budget
- Home office budget & IT equipment
- Budget for local in-person social events or co-working spaces
📌 Applicant Insights
🔍 Company Context
- Industry: Human Resources Services
- Company Size: 1,001-5,000 employees
- Founded: 2019
- Company Description: Remote's mission is to create opportunity everywhere, empowering businesses to hire, manage, and pay the best talent, while allowing individuals to connect with the companies and roles that best suit their skills. Remote provides compliant solutions for recruitment, EOR, payroll, contractor management, benefits, equity incentives, relocation, and more, making it quick and easy to grow and manage your global team.
- Company Specialties: Remote Jobs, PEO, Hiring, Remote Work, Global Employment, Payroll, EOR, Remote Hiring, Global Benefits, Global Tax and Compliance Management, International Payroll, IP Protection, Automated Payments, Human Resource Management, Contractor Management, Owned Entities, Visas and Immigration, Employee Onboarding, Time Off Approvals, Employment Documentation Management, Incentives and Expenses Management, Salary Calculation, HRIS, HRMS, and Global Equity Management
📊 Role Analysis
- Career Level: Senior Director
- Reporting Structure: Reports directly to C-suite
- Work Arrangement: Remote solely (EMEA or AMER)
- Growth Opportunities: Potential to build and lead a high-performing global team, drive strategic initiatives, and advance within the marketing organization
🌍 Location & Work Environment
- Office Type: Remote (work from anywhere)
- Office Location(s): Sidi Amer El Hadi, Rabat-Salé-Kénitra, Morocco
- Geographic Context: Morocco is located in North Africa, with a Mediterranean coastline. The capital, Rabat, is known for its historic sites and cultural diversity. The region has a semi-arid climate, with mild winters and hot summers.
- Work Schedule: Flexible working hours (Remote is async)
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by multiple rounds of interviews with cross-functional stakeholders
- Key Assessment Areas: Strategic thinking, data analysis, team leadership, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of Remote's mission and values
- Prepare for behavioral and situational interview questions focused on strategic planning, data analysis, and team leadership
🛠️ Tools & Technologies
- Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, SEO tools (e.g., SEMrush, Ahrefs), marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce, HubSpot CRM), data analysis tools (e.g., SQL, Python)
👔 Cultural Fit Considerations
- Company Values: Remote values include Ambition, Empowerment, Fairness, and Remote-First
- Work Style: Remote is an async company, focusing on results and flexibility over hours worked. The ideal candidate is self-motivated, proactive, and comfortable working independently with minimal supervision.
- Self-Assessment Questions:
- How do you align with Remote's value of Ambition, and how would you apply it to this role?
- Describe your experience working in a remote or async environment, and how you ensure productivity and accountability.
- How do you approach collaboration and communication with cross-functional teams in a remote setting?
⚠️ Potential Challenges
- Role-Specific: Balancing strategic planning with day-to-day execution and optimization
- Company-Specific: Working in a fast-paced, hyper-growth environment with evolving priorities and goals
- Location-Specific: Time zone differences and communication challenges with a global, remote team
📈 Similar Roles Comparison
- Senior Marketing Manager (Tech Startup): More focused on tactical execution and less on strategic planning and team leadership
- VP of Marketing (Enterprise): More focused on high-level strategy and less on day-to-day execution and optimization
- Head of Performance Marketing (E-commerce): More focused on driving revenue through marketing channels and less on strategic planning and team leadership
📝 Sample Projects
- Developing and executing a comprehensive customer acquisition strategy for a new product launch
- Optimizing marketing funnel conversion rates through A/B testing and data analysis
- Building and managing a high-performing performance marketing team, including recruitment, onboarding, and training
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy and organization?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What are the biggest challenges facing the performance marketing team currently, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focused on strategic planning, data analysis, and team leadership
- Follow up with the hiring manager one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
