Senior Director, Performance Marketing
Genentech
Full-time
On-site
South San Francisco, California, United States
π― Performance Marketing
π Core Information
πΉ Job Title: Senior Director, Performance Marketing
πΉ Company: Genentech
πΉ Location: South San Francisco, California
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: July 3, 2025
π Job Overview
- Lead the Performance Marketing team and drive marketing transformation into a data and performance-driven organization.
- Cultivate a dynamic, data-centric marketing culture focused on continuous improvement and strategic adoption of performance marketing principles.
- Collaborate with cross-functional teams to integrate performance marketing principles across all marketing efforts.
- Develop and execute enterprise-wide profitable growth strategies and strategic roadmaps for short and long-term success.
π Key Responsibilities
- Strategy & Vision: Develop and articulate the strategic vision for performance marketing, ensuring its principles are embedded across all marketing activities.
- Team Leadership: Lead, coach, and develop the Performance Marketing team, fostering a high-performing, collaborative, and analytically curious environment.
- Cross-Functional Collaboration: Partner with brand marketing, Customer Engagement, DDA, XO, SAI, and other key partners to ensure performance-driven principles are integrated across all marketing efforts.
- Performance Tracking & Optimization: Establish and oversee mechanisms for consistently tracking, analyzing, and reporting on the impact of performance marketing initiatives.
- Innovation & Future-Proofing: Proactively identify, evaluate, and champion cutting-edge trends, analytical approaches, and methodologies in performance marketing and digital data innovation.
- Change Management: Lead change initiatives to foster a culture of continuous improvement, rigorous test-and-learn methodologies, and the adoption of incrementality testing as core disciplines.
π― Required Qualifications
- Education: Bachelor's degree
- Experience: 10+ years of work experience, including 8 years in commercial roles and 4 years in marketing
- Skills: Expertise in performance marketing, data-driven decision-making, leadership, marketing strategy, collaboration, innovation, measurement, optimization, customer engagement, analytics, brand strategy, digital marketing, change management, project management, communication, and coaching
π° Compensation & Benefits
- Salary Range: $222,500 - $413,300 per year
- Benefits: Comprehensive benefits package detailed [here](https://roche.ehr.com/default.ashx?CLASSNAME=splash)
π Applicant Insights
π Company Context
- Industry: Biotechnology Research
- Company Size: 10,001+ employees
- Founded: 1976
- Headquarters: South San Francisco, California
- Specialties: Oncology, Immunology, Disorders of Tissue Growth and Repair, Neuroscience and Infectious Disease, Metabolism, and Ophthalmology
- Description: Genentech is passionate about finding solutions for people facing the world's most difficult-to-treat conditions. They use cutting-edge science to create and deliver innovative medicines around the globe. Genentech is an equal opportunity employer and provides accommodations for applicants with disabilities.
π Role Analysis
- Career Level: Executive
- Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
- Work Arrangement: On-site, full-time
- Growth Opportunities: Potential to shape and influence the marketing organization, drive business growth, and improve patient outcomes
- Challenges: Navigating a matrixed organization, managing cross-functional teams, and driving change in a dynamic environment
π Location & Work Environment
- Office Type: On-site
- Office Location: South San Francisco, California
- Geographic Context: South San Francisco is located in the San Francisco Bay Area, known for its diverse culture, vibrant tech industry, and mild Mediterranean climate.
- Work Schedule: Full-time, Monday-Friday, 6am-5pm PST
πΌ Interview & Application Insights
- Typical Process: Application review, phone screen, on-site interviews, and final round with senior leadership
- Key Assessment Areas: Performance marketing expertise, strategic thinking, leadership skills, cultural fit, and problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Genentech's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
π οΈ Tools & Technologies
- Performance marketing tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer data platforms (e.g., Segment, Tealium, Ensighten)
- Data visualization tools (e.g., Tableau, Power BI, Looker)
- Collaboration and project management tools (e.g., Asana, Trello, Jira)
π Cultural Fit Considerations
- Company Values: Put Patients First, Follow the Science, Act as One Team, Embrace Differences, Accelerate Learning, Simplify Radically, Make Impact Now, Think Long Term
- Work Style: Collaborative, data-driven, innovative, and customer-focused
- Self-Assessment Questions:
- How do you ensure that your marketing strategies prioritize and benefit patients?
- Describe a time when you had to navigate a complex data set to make a strategic decision. What was the outcome?
- How do you foster a culture of continuous learning and improvement within your team?
β οΈ Potential Challenges
- Balancing short-term performance optimization with long-term strategic vision
- Managing cross-functional teams and stakeholders with varying priorities and agendas
- Navigating a dynamic and evolving marketing landscape, with new tools, technologies, and trends emerging rapidly
π Similar Roles Comparison
- Senior Director, Marketing (Other Pharma/Biotech Companies)
- Focuses on brand management, product launches, and lifecycle management
- Requires strong understanding of the pharmaceutical industry, regulatory landscape, and healthcare systems
- VP, Growth Marketing (Tech/Software Companies)
- Emphasizes user acquisition, retention, and expansion strategies
- Requires expertise in digital marketing, data analysis, and customer segmentation
π Sample Projects
- Performance Marketing Audit: Conduct a comprehensive audit of Genentech's performance marketing efforts, identifying gaps, and recommending strategic improvements.
- Incrementality Testing Framework: Develop and implement a robust framework for incrementality testing, enabling data-driven decision-making and optimization across marketing channels.
- Marketing Mix Modeling: Lead the development and execution of a marketing mix model, optimizing resource allocation and maximizing return on investment (ROI) across marketing channels.
π‘ Key Questions to Ask During Interview
- What are the most pressing challenges facing the Performance Marketing team, and how can this role address them?
- How does Genentech support the professional development and growth of its marketing leaders?
- What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
- How does Genentech measure and track the impact of performance marketing initiatives on business outcomes and patient lives?
π Next Steps for Applicants
- Submit your application through [this link](https://careers.gene.com/us/en/job/202506-114556/Senior-Director-Performance-Marketing)
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your performance marketing expertise and strategic thinking
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Genentech's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and asking about next steps in the interview process
πΉ Job Title: Senior Director, Performance Marketing
πΉ Company: Genentech
πΉ Location: South San Francisco, California
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: July 3, 2025
π Job Overview
- Lead the Performance Marketing team and drive marketing transformation into a data and performance-driven organization.
- Cultivate a dynamic, data-centric marketing culture focused on continuous improvement and strategic adoption of performance marketing principles.
- Collaborate with cross-functional teams to integrate performance marketing principles across all marketing efforts.
- Develop and execute enterprise-wide profitable growth strategies and strategic roadmaps for short and long-term success.
π Key Responsibilities
- Strategy & Vision: Develop and articulate the strategic vision for performance marketing, ensuring its principles are embedded across all marketing activities.
- Team Leadership: Lead, coach, and develop the Performance Marketing team, fostering a high-performing, collaborative, and analytically curious environment.
- Cross-Functional Collaboration: Partner with brand marketing, Customer Engagement, DDA, XO, SAI, and other key partners to ensure performance-driven principles are integrated across all marketing efforts.
- Performance Tracking & Optimization: Establish and oversee mechanisms for consistently tracking, analyzing, and reporting on the impact of performance marketing initiatives.
- Innovation & Future-Proofing: Proactively identify, evaluate, and champion cutting-edge trends, analytical approaches, and methodologies in performance marketing and digital data innovation.
- Change Management: Lead change initiatives to foster a culture of continuous improvement, rigorous test-and-learn methodologies, and the adoption of incrementality testing as core disciplines.
π― Required Qualifications
- Education: Bachelor's degree
- Experience: 10+ years of work experience, including 8 years in commercial roles and 4 years in marketing
- Skills: Expertise in performance marketing, data-driven decision-making, leadership, marketing strategy, collaboration, innovation, measurement, optimization, customer engagement, analytics, brand strategy, digital marketing, change management, project management, communication, and coaching
π° Compensation & Benefits
- Salary Range: $222,500 - $413,300 per year
- Benefits: Comprehensive benefits package detailed [here](https://roche.ehr.com/default.ashx?CLASSNAME=splash)
π Applicant Insights
π Company Context
- Industry: Biotechnology Research
- Company Size: 10,001+ employees
- Founded: 1976
- Headquarters: South San Francisco, California
- Specialties: Oncology, Immunology, Disorders of Tissue Growth and Repair, Neuroscience and Infectious Disease, Metabolism, and Ophthalmology
- Description: Genentech is passionate about finding solutions for people facing the world's most difficult-to-treat conditions. They use cutting-edge science to create and deliver innovative medicines around the globe. Genentech is an equal opportunity employer and provides accommodations for applicants with disabilities.
π Role Analysis
- Career Level: Executive
- Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
- Work Arrangement: On-site, full-time
- Growth Opportunities: Potential to shape and influence the marketing organization, drive business growth, and improve patient outcomes
- Challenges: Navigating a matrixed organization, managing cross-functional teams, and driving change in a dynamic environment
π Location & Work Environment
- Office Type: On-site
- Office Location: South San Francisco, California
- Geographic Context: South San Francisco is located in the San Francisco Bay Area, known for its diverse culture, vibrant tech industry, and mild Mediterranean climate.
- Work Schedule: Full-time, Monday-Friday, 6am-5pm PST
πΌ Interview & Application Insights
- Typical Process: Application review, phone screen, on-site interviews, and final round with senior leadership
- Key Assessment Areas: Performance marketing expertise, strategic thinking, leadership skills, cultural fit, and problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Genentech's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
π οΈ Tools & Technologies
- Performance marketing tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer data platforms (e.g., Segment, Tealium, Ensighten)
- Data visualization tools (e.g., Tableau, Power BI, Looker)
- Collaboration and project management tools (e.g., Asana, Trello, Jira)
π Cultural Fit Considerations
- Company Values: Put Patients First, Follow the Science, Act as One Team, Embrace Differences, Accelerate Learning, Simplify Radically, Make Impact Now, Think Long Term
- Work Style: Collaborative, data-driven, innovative, and customer-focused
- Self-Assessment Questions:
- How do you ensure that your marketing strategies prioritize and benefit patients?
- Describe a time when you had to navigate a complex data set to make a strategic decision. What was the outcome?
- How do you foster a culture of continuous learning and improvement within your team?
β οΈ Potential Challenges
- Balancing short-term performance optimization with long-term strategic vision
- Managing cross-functional teams and stakeholders with varying priorities and agendas
- Navigating a dynamic and evolving marketing landscape, with new tools, technologies, and trends emerging rapidly
π Similar Roles Comparison
- Senior Director, Marketing (Other Pharma/Biotech Companies)
- Focuses on brand management, product launches, and lifecycle management
- Requires strong understanding of the pharmaceutical industry, regulatory landscape, and healthcare systems
- VP, Growth Marketing (Tech/Software Companies)
- Emphasizes user acquisition, retention, and expansion strategies
- Requires expertise in digital marketing, data analysis, and customer segmentation
π Sample Projects
- Performance Marketing Audit: Conduct a comprehensive audit of Genentech's performance marketing efforts, identifying gaps, and recommending strategic improvements.
- Incrementality Testing Framework: Develop and implement a robust framework for incrementality testing, enabling data-driven decision-making and optimization across marketing channels.
- Marketing Mix Modeling: Lead the development and execution of a marketing mix model, optimizing resource allocation and maximizing return on investment (ROI) across marketing channels.
π‘ Key Questions to Ask During Interview
- What are the most pressing challenges facing the Performance Marketing team, and how can this role address them?
- How does Genentech support the professional development and growth of its marketing leaders?
- What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
- How does Genentech measure and track the impact of performance marketing initiatives on business outcomes and patient lives?
π Next Steps for Applicants
- Submit your application through [this link](https://careers.gene.com/us/en/job/202506-114556/Senior-Director-Performance-Marketing)
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your performance marketing expertise and strategic thinking
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Genentech's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and asking about next steps in the interview process