Senior Director, Performance Marketing
Genentech
Full-time
On-site
South San Francisco, California, United States
🎯 Performance Marketing
📌 Core Information
🔹 Job Title: Senior Director, Performance Marketing
🔹 Company: Genentech
🔹 Location: South San Francisco, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🚀 Job Overview
- Lead the Performance Marketing team and drive marketing transformation into a data and performance-driven organization.
- Cultivate a dynamic, data-centric marketing culture focused on continuous improvement and strategic adoption of performance marketing principles.
- Collaborate with cross-functional teams to integrate performance marketing principles across all marketing efforts.
- Develop and execute enterprise-wide profitable growth strategies and strategic roadmaps for short and long-term success.
📋 Key Responsibilities
- Strategy & Vision: Develop and articulate the strategic vision for performance marketing, ensuring its principles are embedded across all marketing activities.
- Team Leadership: Lead, coach, and develop the Performance Marketing team, fostering a high-performing, collaborative, and analytically curious environment.
- Cross-Functional Collaboration: Partner with brand marketing, Customer Engagement, DDA, XO, SAI, and other key partners to ensure performance-driven principles are integrated across all marketing efforts.
- Performance Tracking & Optimization: Establish and oversee mechanisms for consistently tracking, analyzing, and reporting on the impact of performance marketing initiatives.
- Innovation & Future-Proofing: Proactively identify, evaluate, and champion cutting-edge trends, analytical approaches, and methodologies in performance marketing and digital data innovation.
- Change Management: Lead change initiatives to foster a culture of continuous improvement, rigorous test-and-learn methodologies, and the adoption of incrementality testing as core disciplines.
🎯 Required Qualifications
- Education: Bachelor's degree
- Experience: 10+ years of work experience, including 8 years in commercial roles and 4 years in marketing
- Skills: Expertise in performance marketing, data-driven decision-making, leadership, marketing strategy, collaboration, innovation, measurement, optimization, customer engagement, analytics, brand strategy, digital marketing, change management, project management, communication, and coaching
💰 Compensation & Benefits
- Salary Range: $222,500 - $413,300 per year
- Benefits: Comprehensive benefits package detailed [here](https://roche.ehr.com/default.ashx?CLASSNAME=splash)
📌 Applicant Insights
🔍 Company Context
- Industry: Biotechnology Research
- Company Size: 10,001+ employees
- Founded: 1976
- Headquarters: South San Francisco, California
- Specialties: Oncology, Immunology, Disorders of Tissue Growth and Repair, Neuroscience and Infectious Disease, Metabolism, and Ophthalmology
- Description: Genentech is passionate about finding solutions for people facing the world's most difficult-to-treat conditions. They use cutting-edge science to create and deliver innovative medicines around the globe. Genentech is an equal opportunity employer and provides accommodations for applicants with disabilities.
📊 Role Analysis
- Career Level: Executive
- Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
- Work Arrangement: On-site, full-time
- Growth Opportunities: Potential to shape and influence the marketing organization, drive business growth, and improve patient outcomes
- Challenges: Navigating a matrixed organization, managing cross-functional teams, and driving change in a dynamic environment
🌍 Location & Work Environment
- Office Type: On-site
- Office Location: South San Francisco, California
- Geographic Context: South San Francisco is located in the San Francisco Bay Area, known for its diverse culture, vibrant tech industry, and mild Mediterranean climate.
- Work Schedule: Full-time, Monday-Friday, 6am-5pm PST
💼 Interview & Application Insights
- Typical Process: Application review, phone screen, on-site interviews, and final round with senior leadership
- Key Assessment Areas: Performance marketing expertise, strategic thinking, leadership skills, cultural fit, and problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Genentech's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
🛠️ Tools & Technologies
- Performance marketing tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer data platforms (e.g., Segment, Tealium, Ensighten)
- Data visualization tools (e.g., Tableau, Power BI, Looker)
- Collaboration and project management tools (e.g., Asana, Trello, Jira)
👔 Cultural Fit Considerations
- Company Values: Put Patients First, Follow the Science, Act as One Team, Embrace Differences, Accelerate Learning, Simplify Radically, Make Impact Now, Think Long Term
- Work Style: Collaborative, data-driven, innovative, and customer-focused
- Self-Assessment Questions:
- How do you ensure that your marketing strategies prioritize and benefit patients?
- Describe a time when you had to navigate a complex data set to make a strategic decision. What was the outcome?
- How do you foster a culture of continuous learning and improvement within your team?
⚠️ Potential Challenges
- Balancing short-term performance optimization with long-term strategic vision
- Managing cross-functional teams and stakeholders with varying priorities and agendas
- Navigating a dynamic and evolving marketing landscape, with new tools, technologies, and trends emerging rapidly
📈 Similar Roles Comparison
- Senior Director, Marketing (Other Pharma/Biotech Companies)
- Focuses on brand management, product launches, and lifecycle management
- Requires strong understanding of the pharmaceutical industry, regulatory landscape, and healthcare systems
- VP, Growth Marketing (Tech/Software Companies)
- Emphasizes user acquisition, retention, and expansion strategies
- Requires expertise in digital marketing, data analysis, and customer segmentation
📝 Sample Projects
- Performance Marketing Audit: Conduct a comprehensive audit of Genentech's performance marketing efforts, identifying gaps, and recommending strategic improvements.
- Incrementality Testing Framework: Develop and implement a robust framework for incrementality testing, enabling data-driven decision-making and optimization across marketing channels.
- Marketing Mix Modeling: Lead the development and execution of a marketing mix model, optimizing resource allocation and maximizing return on investment (ROI) across marketing channels.
💡 Key Questions to Ask During Interview
- What are the most pressing challenges facing the Performance Marketing team, and how can this role address them?
- How does Genentech support the professional development and growth of its marketing leaders?
- What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
- How does Genentech measure and track the impact of performance marketing initiatives on business outcomes and patient lives?
📌 Next Steps for Applicants
- Submit your application through [this link](https://careers.gene.com/us/en/job/202506-114556/Senior-Director-Performance-Marketing)
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your performance marketing expertise and strategic thinking
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Genentech's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and asking about next steps in the interview process
🔹 Job Title: Senior Director, Performance Marketing
🔹 Company: Genentech
🔹 Location: South San Francisco, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🚀 Job Overview
- Lead the Performance Marketing team and drive marketing transformation into a data and performance-driven organization.
- Cultivate a dynamic, data-centric marketing culture focused on continuous improvement and strategic adoption of performance marketing principles.
- Collaborate with cross-functional teams to integrate performance marketing principles across all marketing efforts.
- Develop and execute enterprise-wide profitable growth strategies and strategic roadmaps for short and long-term success.
📋 Key Responsibilities
- Strategy & Vision: Develop and articulate the strategic vision for performance marketing, ensuring its principles are embedded across all marketing activities.
- Team Leadership: Lead, coach, and develop the Performance Marketing team, fostering a high-performing, collaborative, and analytically curious environment.
- Cross-Functional Collaboration: Partner with brand marketing, Customer Engagement, DDA, XO, SAI, and other key partners to ensure performance-driven principles are integrated across all marketing efforts.
- Performance Tracking & Optimization: Establish and oversee mechanisms for consistently tracking, analyzing, and reporting on the impact of performance marketing initiatives.
- Innovation & Future-Proofing: Proactively identify, evaluate, and champion cutting-edge trends, analytical approaches, and methodologies in performance marketing and digital data innovation.
- Change Management: Lead change initiatives to foster a culture of continuous improvement, rigorous test-and-learn methodologies, and the adoption of incrementality testing as core disciplines.
🎯 Required Qualifications
- Education: Bachelor's degree
- Experience: 10+ years of work experience, including 8 years in commercial roles and 4 years in marketing
- Skills: Expertise in performance marketing, data-driven decision-making, leadership, marketing strategy, collaboration, innovation, measurement, optimization, customer engagement, analytics, brand strategy, digital marketing, change management, project management, communication, and coaching
💰 Compensation & Benefits
- Salary Range: $222,500 - $413,300 per year
- Benefits: Comprehensive benefits package detailed [here](https://roche.ehr.com/default.ashx?CLASSNAME=splash)
📌 Applicant Insights
🔍 Company Context
- Industry: Biotechnology Research
- Company Size: 10,001+ employees
- Founded: 1976
- Headquarters: South San Francisco, California
- Specialties: Oncology, Immunology, Disorders of Tissue Growth and Repair, Neuroscience and Infectious Disease, Metabolism, and Ophthalmology
- Description: Genentech is passionate about finding solutions for people facing the world's most difficult-to-treat conditions. They use cutting-edge science to create and deliver innovative medicines around the globe. Genentech is an equal opportunity employer and provides accommodations for applicants with disabilities.
📊 Role Analysis
- Career Level: Executive
- Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
- Work Arrangement: On-site, full-time
- Growth Opportunities: Potential to shape and influence the marketing organization, drive business growth, and improve patient outcomes
- Challenges: Navigating a matrixed organization, managing cross-functional teams, and driving change in a dynamic environment
🌍 Location & Work Environment
- Office Type: On-site
- Office Location: South San Francisco, California
- Geographic Context: South San Francisco is located in the San Francisco Bay Area, known for its diverse culture, vibrant tech industry, and mild Mediterranean climate.
- Work Schedule: Full-time, Monday-Friday, 6am-5pm PST
💼 Interview & Application Insights
- Typical Process: Application review, phone screen, on-site interviews, and final round with senior leadership
- Key Assessment Areas: Performance marketing expertise, strategic thinking, leadership skills, cultural fit, and problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Genentech's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
🛠️ Tools & Technologies
- Performance marketing tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer data platforms (e.g., Segment, Tealium, Ensighten)
- Data visualization tools (e.g., Tableau, Power BI, Looker)
- Collaboration and project management tools (e.g., Asana, Trello, Jira)
👔 Cultural Fit Considerations
- Company Values: Put Patients First, Follow the Science, Act as One Team, Embrace Differences, Accelerate Learning, Simplify Radically, Make Impact Now, Think Long Term
- Work Style: Collaborative, data-driven, innovative, and customer-focused
- Self-Assessment Questions:
- How do you ensure that your marketing strategies prioritize and benefit patients?
- Describe a time when you had to navigate a complex data set to make a strategic decision. What was the outcome?
- How do you foster a culture of continuous learning and improvement within your team?
⚠️ Potential Challenges
- Balancing short-term performance optimization with long-term strategic vision
- Managing cross-functional teams and stakeholders with varying priorities and agendas
- Navigating a dynamic and evolving marketing landscape, with new tools, technologies, and trends emerging rapidly
📈 Similar Roles Comparison
- Senior Director, Marketing (Other Pharma/Biotech Companies)
- Focuses on brand management, product launches, and lifecycle management
- Requires strong understanding of the pharmaceutical industry, regulatory landscape, and healthcare systems
- VP, Growth Marketing (Tech/Software Companies)
- Emphasizes user acquisition, retention, and expansion strategies
- Requires expertise in digital marketing, data analysis, and customer segmentation
📝 Sample Projects
- Performance Marketing Audit: Conduct a comprehensive audit of Genentech's performance marketing efforts, identifying gaps, and recommending strategic improvements.
- Incrementality Testing Framework: Develop and implement a robust framework for incrementality testing, enabling data-driven decision-making and optimization across marketing channels.
- Marketing Mix Modeling: Lead the development and execution of a marketing mix model, optimizing resource allocation and maximizing return on investment (ROI) across marketing channels.
💡 Key Questions to Ask During Interview
- What are the most pressing challenges facing the Performance Marketing team, and how can this role address them?
- How does Genentech support the professional development and growth of its marketing leaders?
- What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
- How does Genentech measure and track the impact of performance marketing initiatives on business outcomes and patient lives?
📌 Next Steps for Applicants
- Submit your application through [this link](https://careers.gene.com/us/en/job/202506-114556/Senior-Director-Performance-Marketing)
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your performance marketing expertise and strategic thinking
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research Genentech's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and asking about next steps in the interview process