📌 Core Information
🔹 Job Title: Senior Director, Performance Marketing
🔹 Company: Roche
🔹 Location: South San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Biotechnology Research
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the performance marketing team and shaping the strategic vision for performance marketing at Genentech.
- Cultivating a data-centric marketing culture focused on continuous improvement and optimization.
- Collaborating with cross-functional stakeholders to ensure performance-driven principles are integrated across all marketing efforts.
- Developing and scaling performance marketing capabilities, frameworks, and workflows for robust measurement, insightful strategic reporting, and relentless optimization.
- Driving performance marketing innovation and future-proofing by proactively identifying, evaluating, and championing cutting-edge trends, analytical approaches, and methodologies.
ASSUMPTION: This role requires a strategic thinker with a deep understanding of performance marketing principles, brand strategy, healthcare marketing, and emerging technologies. The ideal candidate will have a partnership and solution-oriented mindset, with a growth mindset and the ability to intuitively manage, inspire, and build trust in a matrixed organization.
📋 Key Responsibilities
✅ Lead the performance marketing team and champion innovation for performance marketing excellence.
✅ Embed a data-driven, performance-first mindset across the marketing organization.
✅ Develop and scale performance marketing capabilities, frameworks, and workflows for robust measurement, insightful strategic reporting, and relentless optimization.
✅ Lead performance marketing innovation & future-proofing by proactively identifying, evaluating, and championing cutting-edge trends, analytical approaches, and methodologies.
✅ Consult, collaborate, and influence for integrated impact by providing strategic performance marketing counsel to CPO leadership and Executive/Senior Marketing Directors (ESMDs).
✅ Foster deep collaboration with brand marketing, Customer Engagement, DDA, XO, SAI, and other key partners to ensure performance-driven principles are integrated across all marketing efforts.
✅ Establish and oversee mechanisms for consistently tracking, analyzing, and reporting on the impact of performance marketing initiatives.
✅ Lead, coach, develop, and inspire the Performance Marketing team, cultivating a high-performing, collaborative, and analytically curious environment.
✅ Contribute significantly to the overall Digital Marketing transformation and vision.
✅ Contribute leadership skills, insights/knowledge, and courage to embrace new analytically-driven approaches in order to help identify innovative priorities, plans, and tactics that will help improve year-on-year brand adoption to maximize the number of patients who currently benefit from treatment.
✅ Lead the development and execution of enterprise-wide profitable growth strategies and strategic roadmaps for short and long-term success, in alignment with Genentech’s marketing goals.
✅ Build highly-connected, highly-motivated, and high-performing teams by leading, developing, and inspiring a thriving Marketing Team and fostering belonging within and across teams.
✅ Lead or oversee hiring of direct and indirect reports.
✅ Comply with all laws, regulations, and policies that govern the conduct of Genentech activities.
ASSUMPTION: This role requires a strong understanding of performance marketing principles, brand strategy, healthcare marketing, and emerging technologies. The ideal candidate will have a partnership and solution-oriented mindset, with a growth mindset and the ability to intuitively manage, inspire, and build trust in a matrixed organization.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 10 years minimum work experience with 8 years of commercial experience (e.g., market access, marketing, sales, or customer insights), 4 of which must be in a marketing role.
Required Skills:
- Proven expertise in performance marketing, data-driven marketing, and healthcare marketing.
- Strong leadership, coaching, and change management skills.
- Advanced proficiency in utilizing and managing digital/data tools, analytics platforms, and marketing technologies for performance marketing purposes.
- Ability to drive a data-driven performance marketing practice, focus on metrics that matter, and drive business performance forward without unnecessary complexity and overanalysis.
- Expertise in aspects of product marketing, including positioning, branding, campaign development, and channel mix, viewed through a performance and optimization lens.
- Deep knowledge of the healthcare ecosystem, including health economics, policy, and the regulatory environment, and how these impact performance marketing strategies.
- Strong customer orientation and focus.
- Strong financial acumen and analytical skills to effectively interpret and utilize quantitative and qualitative data to shape strategies, tactics, and optimize budgets.
- Adaptive thinking and a strong, critical, analytical mindset.
- Strong business acumen and executive presentation skills.
- Highly proficient at project planning, budgeting, and oversight.
- Forward-thinking and adaptable to dynamic situations.
Preferred Skills:
- MBA or other related graduate-level degree.
- Extensive (8+ years) experience in data-driven marketing and performance marketing, with a proven track record of developing and implementing impactful strategies that drove measurable business outcomes, including significant achievements within the Pharmaceutical or Biotech industry (e.g., Genentech) and valuable experience leading similar initiatives in other dynamic sectors such as Consumer Goods (CPG).
- Demonstrated ability to translate successful performance marketing models and GTM strategies across different contexts and driving enterprise-wide efficiencies, drawing from both deep pharma expertise and cross-industry best practices.
- Significant marketing experience in biotech or similar regulated industries, with a deep understanding of industry-specific challenges (e.g., HCP access, regulatory landscape), data constraints, and opportunities for pioneering performance-driven approaches.
ASSUMPTION: The ideal candidate will have a strong background in performance marketing, data-driven marketing, and healthcare marketing, with a proven track record of driving measurable business outcomes. They will also have experience leading and managing teams, as well as a deep understanding of the healthcare ecosystem and industry-specific challenges.
💰 Compensation & Benefits
Salary Range: $222,500 - $413,300 per year
Benefits:
- Comprehensive health, dental, and vision plans.
- Retirement savings plans with company matching.
- Generous time off and paid holidays.
- Employee assistance programs.
- Tuition reimbursement and professional development opportunities.
- On-site fitness centers and wellness programs.
- Employee discounts and other perks.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the primary location of CA and may vary depending on experience, qualifications, geographic location, and other job-related factors. A discretionary annual bonus may be available based on individual and Company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees
Founded: 1896
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives.
- The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible.
- Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
- Founded in 1896, Roche continues to search for better ways to prevent, diagnose, and treat diseases and make a sustainable contribution to society.
- The company also aims to improve patient access to medical innovations by working with all relevant stakeholders.
Company Specialties:
- biotechnology
- innovation
- personalized healthcare
- great place to work
- diagnostics
- pharmaceuticals
- research
- healthcare
- personalised healthcare
- diabetes care
- genomics
- healthcare technology
- big data
- and Science
Company Website: http://www.roche.com/
ASSUMPTION: Roche is a global leader in biotechnology and pharmaceuticals, with a strong commitment to innovation, personalized healthcare, and improving patient access to medical innovations.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the Head of Digital Marketing and indirectly to the Chief Marketing Officer.
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- This role offers the opportunity to lead and shape the strategic vision for performance marketing at Genentech.
- The ideal candidate will have the chance to drive a data-centric marketing culture focused on continuous improvement and optimization.
- This role also provides the opportunity to collaborate with cross-functional stakeholders and influence integrated marketing efforts across the organization.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to lead and shape the strategic vision for performance marketing at Genentech and drive a data-centric marketing culture focused on continuous improvement and optimization.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): South San Francisco, CA
Geographic Context:
- South San Francisco is located in the San Francisco Bay Area, approximately 10 miles south of San Francisco.
- The city is known for its biotechnology industry, with many major companies headquartered in the area.
- South San Francisco offers a mix of urban and suburban living, with a variety of neighborhoods and housing options.
- The city is also home to several parks and outdoor recreation opportunities, as well as a vibrant arts and culture scene.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: South San Francisco offers a dynamic work environment with a strong biotechnology industry and a mix of urban and suburban living options. The work schedule is typical for a full-time on-site role, with standard business hours and a one-hour lunch break.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- On-site interviews with key stakeholders, including the Head of Digital Marketing and the Chief Marketing Officer.
- Final round interviews with senior leadership.
- Background check and offer extension.
Key Assessment Areas:
- Performance marketing expertise and strategic thinking.
- Leadership and management skills.
- Data analysis and interpretation skills.
- Ability to collaborate and influence cross-functional stakeholders.
- Understanding of the healthcare ecosystem and industry-specific challenges.
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing expertise, leadership skills, and relevant industry experience.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to drive results in a matrixed organization.
- Be ready to discuss your understanding of the healthcare ecosystem and industry-specific challenges, as well as your ability to translate performance marketing models and GTM strategies across different contexts.
ATS Keywords: Performance Marketing, Data-Driven Marketing, Healthcare Marketing, Brand Strategy, Leadership, Change Management, Digital Marketing, Analytics, Customer Engagement, Strategic Planning, Collaboration, Innovation, Measurement, Optimization, Project Management, Content Development
ASSUMPTION: The interview process for this role is likely to be comprehensive, with multiple rounds of interviews and assessments focused on performance marketing expertise, leadership skills, and relevant industry experience.
🛠 Cultural Fit Considerations
Company Values:
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them.
- Follow the science: I seek answers through experiments, data, and debate, and act on facts.
- Act as one team: I care, collaborate, and commit without boundaries, and trust others to do their part.
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others.
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures.
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less.
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty.
- Think long term: I choose actions today that benefit future generations.
Work Style:
- Collaborative and data-driven.
- Focused on continuous improvement and optimization.
- Innovative and forward-thinking.
- Adaptable to dynamic situations and change.
- Committed to making an impact and delivering results.
Self-Assessment Questions:
- How do you align with Roche’s company values, particularly in the context of this role?
- How do you approach collaboration and data-driven decision-making in a matrixed organization?
- How do you balance short-term priorities with long-term strategic thinking?
- How do you ensure that your work aligns with Roche’s commitment to improving patient access to medical innovations?
ASSUMPTION: Roche values a collaborative, data-driven work style focused on continuous improvement, innovation, and making an impact. Candidates should be able to demonstrate alignment with these values and a strong fit with the company culture.
⚠️ Potential Challenges
- Working in a matrixed organization with multiple stakeholders and competing priorities.
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills.
- Keeping up with the latest trends and technologies in performance marketing and data analysis.
- Balancing short-term priorities with long-term strategic thinking and optimization.
- Navigating the complex healthcare ecosystem and industry-specific challenges.
ASSUMPTION: This role may present challenges related to working in a matrixed organization, managing a diverse team, and navigating the complex healthcare ecosystem. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and sometimes challenging work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on performance marketing excellence and driving a data-centric marketing culture at a global biotechnology leader.
- Compared to other performance marketing roles, this position offers a broader scope of responsibilities and the opportunity to influence integrated marketing efforts across the organization.
- In terms of career path comparison, this role provides significant growth opportunities for the right candidate, including the chance to lead and shape the strategic vision for performance marketing at Genentech and drive a data-centric marketing culture focused on continuous improvement and optimization.
ASSUMPTION: This role is unique in its focus on performance marketing excellence and driving a data-centric marketing culture at a global biotechnology leader. Candidates should be prepared to discuss the unique aspects of this role and how their background and skills make them a strong fit for this specific opportunity.
📝 Sample Projects
- Developing and implementing a comprehensive performance marketing strategy for a new product launch, including channel mix optimization, incrementality testing, and cross-channel attribution.
- Leading a team to design and execute a data-driven marketing campaign that improved customer engagement and drove measurable business results.
- Conducting a competitive analysis and developing a strategic roadmap to differentiate a brand in a crowded market.
ASSUMPTION: These sample projects demonstrate the candidate’s ability to lead and execute strategic performance marketing initiatives, drive measurable business results, and differentiate brands in competitive markets. Candidates should be prepared to discuss their experience with similar projects and how they align with the specific requirements of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Genentech, and how will my work impact the company’s goals?
- What are the biggest challenges facing the performance marketing team, and how can I help address them?
- How does Roche support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Roche measure the success of its performance marketing initiatives, and how can I contribute to improving these metrics?
- What are the most important qualities and skills for someone to succeed in this role, and how do you see my background and experiences aligning with these requirements?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company’s expectations, as well as assess their fit for the position and potential for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your performance marketing expertise, leadership skills, and relevant industry experience.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to drive results in a matrixed organization.
- Be ready to discuss your understanding of the healthcare ecosystem and industry-specific challenges, as well as your ability to translate performance marketing models and GTM strategies across different contexts.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
