Senior Director, Product Growth

📌 Core Information

🔹 Job Title: Senior Director, Product Growth

🔹 Company: Royal Bank of Canada

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Product Management

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Establishing and scaling an analytics practice to drive growth, retention, and monetization across RBCx’s portfolio companies.
• Building a Centre of Excellence for analytics tools and frameworks.
• Developing data-informed strategies and playbooks for acquisition, retention, pricing, and revenue expansion.
• Guiding leadership teams on LTV modeling, monetization levers, and growth opportunities based on data insights.
• Collaborating with cross-functional teams to drive business alignment and embed a data-driven culture.

ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on data-driven decision making and growth strategies.

📋 Key Responsibilities

✅ Establish and scale an analytics practice to drive growth, retention, and monetization across RBCx’s portfolio companies.

✅ Build a Centre of Excellence for analytics tools and frameworks, enabling portfolio companies to adopt best-in-class analytics solutions.

✅ Develop data-informed strategies and playbooks for acquisition, retention, pricing, and revenue expansion, ensuring each company has data-driven insights to scale effectively.

✅ Introduce predictive analytics, churn forecasting, and customer segmentation models to optimize business outcomes and drive growth.

✅ Collaborate with GMs, product teams, data teams, and finance to achieve alignment on North Star metrics, cohort analysis, monetization models, and LTV optimization.

✅ Guide leadership teams on LTV modeling, monetization levers, and growth opportunities based on data insights, enabling informed decision-making and strategic planning.

✅ Act as a trusted advisor to GMs, product teams, and leadership, embedding a data-driven culture in decision-making processes.

✅ Lead collaboration between product, marketing, finance, and data teams to drive business alignment and ensure data-informed strategies are executed effectively.

ASSUMPION: This role involves a high degree of cross-functional collaboration and requires strong communication and influencing skills to drive alignment and consensus among diverse stakeholders.

🎯 Required Qualifications

Education: A bachelor’s degree in a quantitative or analytical field such as Computer Science, Engineering, Mathematics, Economics, or Business.

Experience: 12+ years of experience in growth product management, product analytics, or strategy, preferably in a multi-business or portfolio environment.

Required Skills:

• Proven track record of scaling product-led growth (PLG) through experimentation and data-informed decisioning.
• Deep experience with product analytics, cohort analysis, funnel optimization, and LTV modeling.
• Strong technical understanding of analytics platforms (Amplitude, Mixpanel, Looker, SQL, Python, Tableau, etc.).
• Experience driving pricing strategy, customer segmentation, and retention models.
• Proven ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.

Preferred Skills:

• An advanced degree, such as an MBA or a master’s in data science, Business Analytics, or Engineering, is highly preferred, especially if it emphasizes strategy, mathematics, or analytics.
• Experience in fintech, SaaS, marketplace, or subscription-based business models.

• Background in financial services or regulatory environments is a plus.
• Knowledge of predictive analytics, churn forecasting, and revenue modeling.

ASSUMPTION: Given the strategic nature of this role, candidates with a strong business acumen and a proven track record of driving growth through data-informed decision making will be most successful.

💰 Compensation & Benefits

Salary Range: CAD 200,000 - 250,000 per year (Estimated based on industry standards for similar roles in Toronto)

Benefits:

• Bonuses
• Flexible Benefits
• Competitive Compensation
• Commissions
• Stock Options

Working Hours: 37.5 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees

Founded: 1864 (as a bank, RBCx is a more recent venture)

Company Description:

• Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance.
• RBCx is a venture capital and innovation arm of RBC, focused on investing in and scaling fintech startups.
• RBCx’s portfolio includes Mydoh, Houseful, Dr. Bill, and Ownr, among others.

Company Specialties:

• Banking
• Finance
• Investing
• Insurance
• Financial Planning
• Wealth Management
• Capital Markets

Company Website: https://www.rbc.com

ASSUMPTION: As a large, established financial institution, RBC offers a stable and supportive work environment with extensive resources and opportunities for professional growth. However, the dynamic and innovative nature of RBCx provides a unique blend of startup culture and corporate structure.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the Head of RBCx and collaborates closely with GMs of portfolio companies, as well as product, data, and finance teams.

Work Arrangement: On-site, with potential for hybrid or remote work for certain aspects of the role, depending on the candidate's preferences and the company's policies.

Growth Opportunities:

• Potential to expand the role's scope and impact as RBCx's portfolio grows and evolves.
• Opportunities to mentor and develop junior team members within RBCx and portfolio companies.
• Potential to take on additional responsibilities or move into a leadership role within RBCx or RBC as the organization continues to grow and innovate.

ASSUMPTION: This role offers significant growth potential, as the candidate will have the opportunity to shape and scale the analytics function across RBCx's growing portfolio of companies.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.

Office Location(s): 20 King St W, Toronto, Ontario, Canada

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada, with a diverse and multicultural population.
• The Greater Toronto Area (GTA) is home to a thriving tech industry, with numerous startups and established companies in the fintech sector.
• Toronto offers a high quality of life, with vibrant neighborhoods, cultural attractions, and recreational opportunities.

Work Schedule: Monday to Friday, with flexibility for remote work or adjusted hours as needed.

ASSUMPTION: The dynamic and fast-paced nature of RBCx's portfolio companies may require occasional evenings or weekend work to meet project deadlines or attend industry events.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the HR team.
• In-depth behavioral and technical interviews with the hiring manager and cross-functional stakeholders.
• Final round interviews with senior leadership.
• Background and reference checks.

Key Assessment Areas:

• Data analysis and interpretation skills.
• Strategic thinking and problem-solving abilities.
• Cross-functional collaboration and communication skills.
• Domain expertise in growth product management and analytics.
• Cultural fit with RBCx's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your ability to analyze data and derive insights from complex datasets.
• Showcase your experience driving growth and making data-driven decisions in previous roles.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.
• Research RBCx and its portfolio companies to understand their mission, values, and growth strategies.

ATS Keywords: Product Growth, Analytics, Data-Driven Decision Making, Strategic Thinking, Cross-Functional Collaboration, Fintech, Portfolio Companies, RBCx

ASSUMPTION: As a large organization with a robust applicant tracking system, RBC may use ATS keywords to filter and rank candidates based on their qualifications and fit for the role.

🛠️ Tools & Technologies

• Analytics platforms: Amplitude, Mixpanel, Looker, Tableau
• Programming languages: SQL, Python
• Data visualization tools: Tableau, Power BI
• Collaboration tools: Microsoft Office Suite, Google Workspace
• Project management tools: Asana, Jira, Trello

ASSUMPTION: The specific tools and technologies required for this role may evolve as RBCx's portfolio companies grow and adopt new technologies to drive innovation and growth.

👔 Cultural Fit Considerations

Company Values:

• Service
• Trust
• Expertise
• Accountability
• Respect
• Integrity

Work Style:

• Collaborative and team-oriented, with a focus on cross-functional collaboration.
• Data-driven and analytical, with a strong emphasis on using data to inform decision-making.
• Agile and adaptable, with the ability to thrive in a dynamic and fast-paced environment.
• Innovative and entrepreneurial, with a passion for driving growth and pushing boundaries.

Self-Assessment Questions:

• How do you ensure that your data analysis and insights are accurate and reliable?
• Can you provide an example of a time when you drove growth through data-informed decision making?
• How do you approach collaborating with cross-functional teams to achieve business objectives?
• How do you stay up-to-date with industry trends and best practices in analytics and growth product management?

ASSUMPTION: Candidates who align with RBCx's values and work style, and who demonstrate a strong track record of driving growth through data-informed decision making, will be most successful in this role.

⚠️ Potential Challenges

• Balancing the needs and priorities of multiple portfolio companies, each with its own unique growth strategies and data requirements.
• Managing stakeholder expectations and ensuring alignment across diverse teams and functions.
• Keeping up with the latest analytics tools, technologies, and best practices in a rapidly evolving field.
• Navigating the complex regulatory environment of the financial services industry.

ASSUMPTION: These challenges require strong communication, collaboration, and project management skills, as well as a deep understanding of the analytics landscape and financial services industry.

📈 Similar Roles Comparison

• Unlike traditional product management roles, this position focuses heavily on analytics and data-driven decision making to drive growth and monetization.
• As part of RBCx, this role offers a unique blend of startup culture and corporate structure, with the resources and support of a large financial institution.
• Compared to other growth product management roles, this position requires a higher level of strategic thinking and cross-functional collaboration to drive alignment and consensus among diverse stakeholders.

ASSUMPTION: Candidates with experience in similar roles within fintech or other high-growth environments, or those with a strong background in analytics and data-driven decision making, will find this role particularly appealing and well-suited to their skillset.

📝 Sample Projects

• Developing a comprehensive analytics strategy for a portfolio company, including tool selection, data modeling, and dashboard creation to optimize growth and monetization.
• Conducting a competitive analysis to identify gaps in the market and opportunities for differentiation and growth.
• Building and optimizing a predictive analytics model to forecast customer churn and identify at-risk segments, enabling targeted retention campaigns.

ASSUMPTION: These projects require a strong analytical mindset, proficiency in relevant tools and technologies, and a deep understanding of the specific business context and growth strategies of each portfolio company.

❓ Key Questions to Ask During Interview

• How does RBCx support the growth and development of its portfolio companies, and how does this role contribute to that process?
• Can you describe a time when you had to balance the needs and priorities of multiple stakeholders, and how did you ensure alignment and consensus?
• How does RBCx foster a data-driven culture, and what specific initiatives does this role involve to embed data-driven decision making across the organization?
• What are the most pressing growth challenges facing RBCx's portfolio companies, and how does this role address those challenges?
• How does RBCx support the professional development and growth of its employees, and what opportunities exist for growth and advancement within the organization?

ASSUMPTION: These questions help candidates understand the dynamics of the role, the organization's priorities, and the opportunities for growth and development within RBCx.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your data analysis, strategic thinking, and cross-functional collaboration abilities.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.
• Research RBCx and its portfolio companies to understand their mission, values, and growth strategies, and be ready to discuss how your background and skills align with their objectives.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.