📌 Core Information
🔹 Job Title: Senior Director, Product Marketing, AI Solutions and Platform
🔹 Company: CyberArk
🔹 Location: Newton, MA, USA
🔹 Job Type: Full-time
🔹 Category: Information Security
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of product marketing managers to create impactful product positioning and messaging
- Collaborating with cross-functional teams to drive go-to-market efforts and deliver market insights
- Serving as a subject matter expert for AI Agent solutions and cross-platform positioning
- Working directly with marketing and other cross-functional leadership to maintain and expand CyberArk's market leadership
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the AI and cybersecurity industries.
📋 Key Responsibilities
✅ Lead a team of individual contributor product marketing managers as a player-coach
✅ Create impactful and differentiated product positioning and messaging
✅ Conduct qualitative and quantitative research to deliver market insights
✅ Lead go-to-market efforts for product launches and develop marketing/sales enablement material for new product initiatives
✅ Produce impactful sales enablement resources for sellers, sales engineers, and partners
✅ Collaborate closely with solutions marketing and brand experience teams on demand generation, content marketing, and thought leadership initiatives
✅ Serve as a subject matter expert, developing and presenting collateral for CyberArk customer events, webinars, and industry events
✅ Work cross-functionally to inform product strategy
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 15+ years of professional experience in security, marketing, sales engineering, sales enablement, or product management (open to candidates with developer experience who are interested in making the transition to product marketing)
Required Skills:
- Understanding, passion, and curiosity for all things AI
- Experience leading a team as a player-coach
- Passion for the machine identity market and innovative solutions to solve real problems
- Ability to communicate effectively verbally and in writing
- Ability to articulate/align technical features to customer needs
- Experience with market research is a significant plus
- Ability to work in a dynamic environment and solve problems with a positive attitude
ASSUMPTION: Candidates with a strong background in cybersecurity and AI, along with proven leadership and communication skills, are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $166,000 - $230,000/year, plus commissions or discretionary bonus based on performance
Benefits:
- Medical
- Dental
- Vision
- Financial
- Other Benefits
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Actual compensation may vary based on individual performance and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: CyberArk is a global leader in identity security, focused on privileged access management
Company Size: CyberArk has over 1,000 employees worldwide, providing a mid-sized company environment with opportunities for growth and impact
Founded: 1999, with over two decades of experience in the cybersecurity industry
Company Description:
- CyberArk provides the most comprehensive security offering for any identity, human or machine, across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
- The company's solutions are trusted by the world's leading organizations to help secure their most critical assets
- CyberArk is committed to innovation and continuous improvement in the identity security space
Company Specialties:
- Privileged Access Management
- Identity Security
- Cybersecurity
- AI and Machine Learning in Cybersecurity
Company Website: www.cyberark.com
ASSUMPTION: CyberArk's focus on innovation and leadership in the identity security space makes it an attractive employer for professionals seeking to make an impact in the cybersecurity industry.
📊 Role Analysis
Career Level: Senior Director, reporting directly to the VP of Product Marketing
Reporting Structure: This role will lead a team of individual contributor product marketing managers
Work Arrangement: On-site, with the possibility of occasional remote work for qualified candidates
Growth Opportunities:
- Potential to grow into a VP role as the team expands
- Opportunities to work on cutting-edge AI solutions and cross-platform positioning
- Chance to make a significant impact on CyberArk's market leadership and product strategy
ASSUMPTION: This role offers a unique opportunity for experienced professionals to lead a team and drive strategic initiatives in the fast-growing AI and cybersecurity industries.
🌍 Location & Work Environment
Office Type: CyberArk's Newton, MA office is a modern, collaborative workspace designed to foster innovation and teamwork
Office Location(s): 100 Crosby Drive, Suite 200, Newton, MA 02459
Geographic Context:
- Newton is a suburban city located just outside of Boston, offering a mix of urban and rural living
- The area is known for its high-quality schools, diverse neighborhoods, and abundant recreational opportunities
- CyberArk's office is conveniently located near major highways and public transportation
Work Schedule: Standard business hours, with flexibility for qualified candidates
ASSUMPTION: The Newton, MA office provides a dynamic and engaging work environment, with easy access to the vibrant culture and amenities of nearby Boston.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth phone or video interview with the hiring manager to discuss the role and candidate's experience
- On-site interview at CyberArk's Newton, MA office, including meetings with team members and a presentation on a relevant topic
- Final interview with the VP of Product Marketing to discuss the candidate's fit for the role and the team
Key Assessment Areas:
- Industry knowledge and expertise in AI and cybersecurity
- Leadership skills and ability to manage a team
- Communication and presentation skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your experience in AI, cybersecurity, and marketing, as well as your leadership and communication skills
- Prepare for behavioral interview questions that focus on your experience leading teams, driving go-to-market strategies, and conducting market research
- Research CyberArk's products and market position to demonstrate your understanding of the company and its offerings
ATS Keywords: Product Marketing, AI Solutions, Cybersecurity, Team Leadership, Market Research, Sales Enablement, Go-to-Market Strategy, Messaging, Collaboration, Customer Engagement, Thought Leadership, Problem Solving, Communication, Technical Alignment, Dynamic Environment, Passion for AI
ASSUMPTION: CyberArk's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a focus on finding the best fit for both the candidate and the team.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace (G Suite)
- Microsoft Office Suite
- AI and machine learning tools (specific tools may vary based on the candidate's role and responsibilities)
ASSUMPTION: CyberArk uses a mix of marketing automation, CRM, and productivity tools to support its product marketing efforts. Specific tools may vary based on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving results and making an impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving innovation and making an impact in the cybersecurity industry?
- Do you have a proven track record of leading teams and driving go-to-market strategies?
ASSUMPTION: CyberArk values candidates who are innovative, customer-focused, and results-driven, with a strong commitment to collaboration and accountability.
⚠️ Potential Challenges
- Managing a team of individual contributors with diverse skills and backgrounds
- Balancing the demands of multiple stakeholders, including product management, sales, marketing, and customer success
- Keeping up with the fast-paced and ever-evolving AI and cybersecurity industries
- Occasional travel for industry events and customer meetings
ASSUMPTION: This role presents unique challenges and opportunities for experienced professionals seeking to make a significant impact in the AI and cybersecurity industries.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses specifically on AI Agent solutions and cross-platform positioning, requiring a deep understanding of AI and machine learning technologies
- CyberArk's mid-sized company environment offers a unique blend of growth opportunities and a collaborative work culture
- This role provides a clear path for career growth, with the potential to advance to a VP position as the team expands
ASSUMPTION: This role offers a unique combination of strategic focus, team leadership, and industry expertise, setting it apart from other product marketing positions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered product offering
- Conducting market research to identify customer needs and preferences, and using those insights to inform product strategy
- Creating impactful sales enablement resources, such as battle cards, case studies, and product demos, to support the sales team
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and customer-focused nature of the role, highlighting the opportunity for candidates to make a significant impact on CyberArk's market leadership and product success.
❓ Key Questions to Ask During Interview
- How does this role fit into CyberArk's overall product marketing strategy?
- What are the key priorities for the first 90 days in this role?
- How does CyberArk support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing the AI Agent solutions and cross-platform positioning, and how can this role address them?
- How does CyberArk foster a culture of innovation and collaboration within its product marketing team?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, the team's priorities and dynamics, and the company's commitment to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in AI, cybersecurity, and marketing, as well as your leadership and communication skills
- Prepare for behavioral interview questions that focus on your experience leading teams, driving go-to-market strategies, and conducting market research
- Research CyberArk's products and market position to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
