📌 Core Information
🔹 Job Title: Senior Director, Product Marketing, AI Solutions and Platform
🔹 Company: CyberArk
🔹 Location: Newton, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Information Security
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading a team of product marketing managers for IT and Developer Identity Security solutions
- Developing impactful product positioning and messaging
- Conducting market research to deliver insights
- Driving go-to-market strategies for product launches
- Collaborating with cross-functional teams to inform product strategy
ASSUMPTION: This role requires a strong understanding of the identity security market and the ability to communicate complex technical features effectively.
📋 Key Responsibilities
✅ Lead a team of individual contributor product marketing managers across IT and Developer Solution areas
✅ Create impactful and differentiated product positioning and messaging
✅ Conduct qualitative and quantitative research to deliver market insights
✅ Lead go-to-market efforts for product launches and develop marketing/sales enablement material for new product initiatives
✅ Produce substantial sales enablement resources for sellers, sales engineers, and partners
✅ Collaborate closely with solutions marketing and brand experience teams on demand generation, content marketing, and thought leadership initiatives
✅ Serve as a subject matter expert, developing and presenting collateral for CyberArk customer events, webinars, and industry events
✅ Work cross-functionally to inform product strategy
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication skills.
🎯 Required Qualifications
Education: Master's degree in business, marketing, or a technical field (e.g., computer science, engineering, Information Technology)
Experience: 10+ years of professional experience in security, marketing, sales engineering, sales enablement, or product management (open to candidates with developer experience interested in transitioning to product marketing)
Required Skills:
- Proven leadership experience as a player-coach
- Passion for the identity security market and innovative solutions
- Ability to communicate effectively verbally and in writing
- Ability to articulate/align technical features to customer needs
- Comfortable working in a hybrid and matrixed environment
Preferred Skills:
- Experience with market research
- Ability to work in a dynamic environment and solve problems with a positive attitude
- Experience in product-led sales/growth
- Digital native business background
ASSUMPTION: Candidates with experience in market research and a digital native business background may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $166,000 - $230,000/year, plus commissions or discretionary bonus based on performance
Benefits:
- Medical
- Dental
- Vision
- Financial
- Other Benefits
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: CyberArk is a global leader in Identity Security, with a focus on privileged access management
Company Size: CyberArk is a mid-sized company with approximately 1,000 employees, providing a collaborative and dynamic work environment
Founded: 1999, with headquarters in Newton, Massachusetts
Company Description:
- CyberArk provides comprehensive security offerings for any identity, human or machine, across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle
- Leading organizations trust CyberArk to help secure their most critical assets
- CyberArk is committed to fostering a diverse and inclusive work environment
Company Specialties:
- Privileged Access Management
- Identity Security
- Cybersecurity
Company Website: www.cyberark.com
ASSUMPTION: CyberArk's focus on identity security and privileged access management makes this role an excellent fit for candidates with experience in these areas.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and leadership skills
Reporting Structure: The Senior Director, Product Marketing will report directly to the Chief Marketing Officer and lead a team of individual contributor product marketing managers
Work Arrangement: This role is a hybrid position, requiring a combination of on-site and remote work
Growth Opportunities:
- Potential to grow within the product marketing team or explore other leadership opportunities within CyberArk
- Chance to work on cutting-edge identity security solutions and drive market innovation
- Opportunity to collaborate with cross-functional teams and expand professional network
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on CyberArk's product marketing strategy.
🌍 Location & Work Environment
Office Type: CyberArk's headquarters is located in Newton, Massachusetts, with a hybrid work arrangement available
Office Location(s): Newton, Massachusetts
Geographic Context:
- Newton is a suburban city located approximately 7 miles west of Boston, offering a mix of urban and suburban living
- The area is known for its high-quality schools, cultural attractions, and outdoor recreation opportunities
- CyberArk's office is conveniently located near public transportation, making it easily accessible from surrounding areas
Work Schedule: This role follows a standard workweek, with flexibility for hybrid work arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical interview with the hiring manager or a member of the product marketing team
- Final interview with the Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Demonstrated leadership and team management skills
- Strong communication and presentation abilities
- Deep understanding of the identity security market and competitive landscape
- Ability to develop and execute go-to-market strategies
Application Tips:
- Highlight relevant experience in product marketing, market research, or related fields
- Tailor your resume and cover letter to emphasize skills and accomplishments that align with the required qualifications
- Prepare for behavioral interview questions that focus on leadership, communication, and problem-solving skills
- Research CyberArk's products and competitors to demonstrate your understanding of the identity security market
ATS Keywords: Product Marketing, Identity Security, Privileged Access Management, Go-to-Market Strategy, Market Research, Sales Enablement, Team Leadership
ASSUMPTION: CyberArk's interview process is designed to assess candidates' skills and cultural fit, with a focus on leadership, communication, and market expertise.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Workspace (G Suite)
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working in a hybrid and matrixed organization?
- Do you possess strong leadership and communication skills?
ASSUMPTION: Candidates who align with CyberArk's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing a team of individual contributors with varying levels of experience
- Balancing the demands of multiple stakeholders, including product management, sales, and marketing
- Keeping up with the fast-paced and ever-evolving identity security market
- Adapting to a hybrid work environment and managing remote team members
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and time management skills.
📈 Similar Roles Comparison
- This role is similar to other senior-level product marketing positions in the identity security and cybersecurity industries
- However, CyberArk's focus on privileged access management sets this role apart from similar positions at other companies
- Career progression in this role may lead to other leadership opportunities within CyberArk's marketing organization or other departments
ASSUMPTION: Candidates with experience in similar roles at other companies may find this position to be a good fit, but should be prepared to adapt to CyberArk's unique focus on privileged access management.
📝 Sample Projects
- Developing go-to-market strategies for new identity security products or features
- Conducting market research to identify trends and opportunities in the identity security market
- Creating sales enablement materials, such as battle cards, case studies, and product presentations
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives the Senior Director, Product Marketing will be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into CyberArk's overall product marketing strategy?
- What are the biggest challenges facing the identity security market, and how does this role address them?
- How does CyberArk support the professional development and growth of its employees?
- What is the expected timeline for this role's key priorities and deliverables?
- How does CyberArk's hybrid work arrangement support employee productivity and work-life balance?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on leadership, communication, and problem-solving skills
- Research CyberArk's products and competitors to demonstrate your understanding of the identity security market
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
