📌 Core Information
🔹 Job Title: Senior Email Marketing Analyst
🔹 Company: Sojern
🔹 Location: Dublin, Dublin, Ireland
🔹 Job Type: On-site
🔹 Category: 📊 Marketing Analyst, 📧 Email Marketing
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Driving campaign efficiency and data integrity in email marketing strategies
- Collaborating with product, engineering, and commercial teams to optimize performance
- Delivering actionable insights to boost bookings and reduce cancellations
- Ensuring data validation and troubleshooting campaign discrepancies
ASSUMPTION: The role may involve flexible hybrid arrangements, as indicated by various possible work settings (on-site, remote, hybrid).
📋 Key Responsibilities
✅ Cross-Team Collaboration with a focus on optimizing the email channel for hotel campaigns
✅ Campaign Execution involving email strategies and performance improvements
✅ Deduplication & Attribution using multi-ID matching strategies
✅ Performance Analysis focusing on metrics like open rates and conversion rates
✅ Dashboard Development for internal and client-facing reporting using Tableau or BI tools
✅ Ensuring Data Validation across systems and addressing discrepancies
✅ Strategy Optimization recommendations based on A/B test results
✅ Troubleshooting underperforming email campaigns
ASSUMPTION: Responsibilities suggest a balance between technical data analysis and strategic marketing skills.
🎯 Required Qualifications
Education: Not specified, but industry knowledge and certification in relevant platforms preferred
Experience: 2-4 years in data or business analytics or email marketing, with a requirement of at least 1 year in digital advertising
Required Skills:
- Proficiency in SQL and Tableau
- Expertise in email platforms such as Salesforce Marketing Cloud, Marketo, etc.
- Data analysis and performance tracking
Preferred Skills:
- Experience with A/B testing approaches and privacy regulations
- Growth mindset and adaptability to emerging trends
ASSUMPTION: The position values technical skills and a strategic outlook toward evolving email marketing trends.
💰 Compensation & Benefits
Salary Range: Not specified, but competitive packages are implied with stock options and bonuses
Benefits:
- Comprehensive healthcare options and paid parental leave
- Flexible work arrangements with a focus on employee wellbeing
- Learning and development opportunities
Working Hours: Typical 40 hours per week with potential flexibility
ASSUMPTION: Compensation aligns with industry standards for roles in major tech hubs like Dublin.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, focusing on travel marketing solutions
Company Size: 201-500 employees, allowing for collaborative yet innovative team dynamics
Founded: 2007, with a robust growth trajectory in travel-focused digital marketing solutions
Company Description:
- Specializes in travel marketing by leveraging data science and machine learning
- Provides multichannel activation to connect travel marketers with their audiences
- Focuses on delivering insights and technologies to drive bookings and traveler engagement
Company Specialties:
- Online Advertising and programmatic media
- SEM and social media advertising
- Curated audiences and audience segmentation for travel data
Company Website: https://sojern.cc/3QRzUfX
ASSUMPTION: The company culture values innovation and customer-centric marketing solutions, which align with the hospitality industry needs.
📊 Role Analysis
Career Level: Mid-level, appropriate for individuals transitioning into senior analytical roles
Reporting Structure: Likely reports to senior management within the marketing strategy teams
Work Arrangement: Hybrid model offers diverse workplace engagement
Growth Opportunities:
- Exposure to industry-leading travel marketing technologies
- Opportunities to lead cross-functional marketing strategies
- Professional development through targeted learning stipends
ASSUMPTION: The role appears structured to cultivate leadership potential through hands-on project management.
🌍 Location & Work Environment
Office Type: Modern hybrid-capable offices promoting flexibility
Office Location(s): Key locations include San Francisco, Dublin, and Omaha
Geographic Context:
- Located in major global tech and travel hubs
- Access to vibrant cultural and business environments
- Opportunities for international collaboration and networking
Work Schedule: Adaptable to both full-time on-site and hybrid workflows
ASSUMPTION: The location strategy is designed to capitalize on talent pools across tech and travel industries.
💼 Interview & Application Insights
Typical Process:
- Initial application screening
- Technical interview assessing data skills
- Behavioral interviews focusing on team fit
Key Assessment Areas:
- Analytical and technical proficiency
- Strategic and innovative problem-solving
- Cross-functional collaboration abilities
Application Tips:
- Highlight experience with email marketing platforms and data analysis
- Emphasize adaptability and growth mindset
- Prepare examples of successful cross-team collaborations
ATS Keywords: Email Marketing, SQL, Tableau, Data Analysis, A/B Testing, Strategy Optimization
ASSUMPTION: The application process will likely include technical assessments to validate data analysis capabilities.
🛠️ Tools & Technologies
- Tableau for data visualization
- SQL for querying and data analysis
- Email marketing platforms like Salesforce Marketing Cloud and Adobe Campaign
ASSUMPTION: Proficiency in widely-used industry tools is essential for immediate impact in the role.
👔 Cultural Fit Considerations
Company Values:
- Win as a Team
- Embrace Inclusion
- Deliver Wow
Work Style:
- Collaborative and agile work environments
- Emphasis on innovation and customer-centric strategies
- Supportive team culture facilitating growth and inclusivity
Self-Assessment Questions:
- Are you proficient in using email marketing analytics tools?
- How do you approach cross-functional project management?
- What strategies do you use to troubleshoot and optimize email campaigns?
ASSUMPTION: Embracing Sojern’s core values may involve engaging with diverse teams and innovative project methodologies.
⚠️ Potential Challenges
- Managing complex data from multiple sources
- Balancing consistency across diverse team goals
- Adapting to fast-paced changes in travel marketing trends
- Ensuring compliance with privacy regulations
ASSUMPTION: Challenges reflect industry-specific issues such as adapting to rapid market and technological shifts.
📈 Similar Roles Comparison
- Often require a blend of marketing strategy and data analytics
- Usually demand strong project management skills for campaign optimization
- May involve close collaboration with product and data engineering teams
ASSUMPTION: Similar roles in different organizations may differ in scope but share a common emphasis on data-driven marketing.
📝 Sample Projects
- Developing an email strategy for a new travel product launch
- Enhancing email performance metrics through A/B testing
- Building a client-facing dashboard using Tableau to visualize email campaign success
ASSUMPTION: Projects are designed to enhance real-world marketing outcomes through strategic data use.
❓ Key Questions to Ask During Interview
- How does Sojern integrate new technologies into existing marketing strategies?
- What are the primary objectives for email marketing campaigns in the coming year?
- How does the team ensure compliance with varying international privacy regulations?
- What cross-team collaboration tools are preferred at Sojern?
- How are success metrics defined and evaluated for marketing initiatives?
ASSUMPTION: Interview questions should focus on understanding company strategies and tools in email marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare to highlight your experience in digital analytics and email marketing
- Ensure readiness for technical assessments that gauge your strategic capabilities
- Emphasize your adaptability to both data and market-driven changes
- Be ready to discuss your initiatives in similar roles during interviews
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
