Senior Email Marketing Associate (Nigeria)

📌 Core Information

🔹 Job Title: Senior Email Marketing Associate (Nigeria)

🔹 Company: Reliance Health

🔹 Location: Nigeria (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote-First (Work from anywhere)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and optimizing end-to-end email marketing strategies.
• Growing and segmenting email databases for targeted campaigns.
• Collaborating with cross-functional teams to ensure consistent messaging.
• Analyzing campaign performance and providing actionable insights for improvement.

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop, execute, and optimize end-to-end email marketing strategies.

✅ Grow and segment email databases for targeted campaigns.

✅ Design and implement direct email marketing campaigns aligned with company goals.

✅ Write and proofread engaging newsletters with clear, grammatically accurate content.

✅ Ensure mobile-friendly email templates and optimize layouts.

✅ Enhance templates with graphics, personalization, and advanced features.

✅ Collaborate with cross-functional teams to ensure consistent messaging.

✅ Analyze campaign performance, providing actionable insights for improvement.

✅ Report on revenue generated from email marketing efforts.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Minimum of Bachelor’s Degree in Marketing, Communications, or a related field.

Experience: Minimum of 3 years’ experience in email or digital marketing.

Required Skills:

• Proficiency in email marketing platforms such as HubSpot and Mailchimp.
• Strong copywriting and project management skills.
• Hands-on experience with HTML, CMS, and marketing automation tools.
• Working knowledge of SEO/SEM and Google Analytics.

Preferred Skills:

• Experience with A/B testing and dynamic content.
• Fluency in additional languages (especially local languages).

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and A/B testing would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-senior level marketing roles in Nigeria, the estimated salary range is ₦8,000,000 - ₦15,000,000 per annum. This is inclusive of base salary and variable compensation.

Benefits:

• Remote-First Environment
• Competitive Salary and Benefits
• Premium Health Insurance
• Unlimited Leave
• Meaningful Impact
• Collaborative Work Culture
• Growth Opportunities
• Learning & Development Allowance

Working Hours: Full-time (40 hours per week) with flexible working hours.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Reliance Health operates in the Healthcare industry, specifically focusing on making quality healthcare delightful, affordable, and accessible in emerging markets.

Company Size: Reliance Health is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment.

Founded: Reliance Health was founded in 2016, with a mission to transform the healthcare landscape using advanced technology.

Company Description:

• Reliance Health combines technology and data with a passionate team to provide great quality healthcare to regions typically overlooked.
• The company offers comprehensive health plans tailored to both employers’ and employees’ needs through an integrated approach that includes telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities.
• Reliance Health operates in Nigeria, Egypt, and Senegal, with plans to expand to other emerging markets.

Company Specialties:

• Health Insurance
• Healthcare
• Technology
• HMO
• Business Health Insurance
• Business HMO
• Family HMO
• Nigeria
• Emerging Markets
• Affordable Healthcare
• Egypt
• and Senegal

Company Website: www.getreliancehealth.com

ASSUMPTION: Reliance Health's focus on emerging markets and technology-driven innovation sets it apart in the healthcare industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of proven experience and the ability to grow within the position.

Reporting Structure: The Senior Email Marketing Associate will report directly to the Marketing Manager and work closely with cross-functional teams.

Work Arrangement: This role is remote-first, allowing employees to work from anywhere while staying connected to a vibrant, collaborative team.

Growth Opportunities:

• As Reliance Health continues to expand, there may be opportunities for the right candidate to grow into a leadership role or take on additional responsibilities.
• The company's focus on learning and development allows employees to continuously enhance their skills and advance their careers.

ASSUMPTION: While not explicitly stated, there may be opportunities for growth and advancement within the marketing department or the company as a whole.

🌍 Location & Work Environment

Office Type: Remote-First (No physical office required)

Office Location(s): N/A (Work from anywhere)

Geographic Context:

• Nigeria is the most populous country in Africa, with a growing demand for accessible and affordable healthcare services.
• The remote work arrangement allows employees to work from anywhere in the country, providing flexibility and convenience.
• Reliance Health's focus on emerging markets means that employees may have the opportunity to work on campaigns targeting diverse audiences.

Work Schedule: Full-time (40 hours per week) with flexible working hours, allowing employees to maintain a healthy work-life balance.

ASSUMPTION: The remote work arrangement may require employees to occasionally work outside of standard business hours to accommodate team members in different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (email marketing campaign project)
• Final interview with the Marketing Manager

Key Assessment Areas:

• Email marketing campaign strategy and execution
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills.
• Prepare a portfolio showcasing your email marketing campaigns, including design, content, and performance metrics.
• Research Reliance Health's mission and values to demonstrate your alignment with the company's goals.

ATS Keywords: Email Marketing, Campaign Management, Copywriting, Project Management, HTML, CMS, Marketing Automation, SEO, SEM, Google Analytics, Data Analysis, Customer Engagement, Retention Strategies, Performance Tracking, Graphic Design, Personalization

ASSUMPTION: Applicants should focus on demonstrating their technical skills and providing concrete examples of their email marketing experience.

🛠️ Tools & Technologies

• HubSpot
• Mailchimp
• HTML
• CMS
• Marketing Automation Tools (e.g., Marketo, Pardot)
• SEO/SEM Tools (e.g., Google Ads, SEMrush)
• Google Analytics

ASSUMPTION: While not explicitly stated, the use of specific tools and technologies may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Patient-Centric
• Innovative
• Collaborative
• Data-Driven
• Accountable

Work Style:

• Remote-First (Work from anywhere)
• Flexible Working Hours
• Data-Driven Decision Making
• Collaborative and Supportive Team Environment

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you enjoy collaborating with cross-functional teams and contributing to a supportive work culture?

ASSUMPTION: Applicants should assess their fit with Reliance Health's remote work environment, data-driven approach, and collaborative work culture.

⚠️ Potential Challenges

• Managing multiple email marketing campaigns simultaneously may require strong project management skills and attention to detail.
• Working remotely may present challenges in maintaining a healthy work-life balance and staying connected to the team.
• Adapting to a data-driven approach may require a learning curve for candidates without extensive experience in email marketing analytics.
• Applicants should be prepared to work in a fast-paced, dynamic environment and adapt to changes as the company continues to grow and expand.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position offers a unique focus on emerging markets and a data-driven approach to campaign strategy and execution.
• Reliance Health's remote-first work environment provides flexibility and convenience, allowing employees to work from anywhere in Nigeria.
• As a mid-sized company, Reliance Health offers a supportive and collaborative work culture, with opportunities for growth and advancement within the marketing department or the company as a whole.

ASSUMPTION: Applicants should consider their fit with Reliance Health's unique focus on emerging markets, data-driven approach, and remote-first work environment.

📝 Sample Projects

• Developing and executing an email marketing campaign targeting young professionals in Lagos, Nigeria, with a focus on engaging content and personalized offers.
• Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to the marketing team and stakeholders.
• Collaborating with the design team to create visually appealing and mobile-friendly email templates that enhance the user experience and drive engagement.

ASSUMPTION: Applicants should be prepared to provide concrete examples of their email marketing experience and demonstrate their ability to work collaboratively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical email marketing campaign lifecycle at Reliance Health, and how this role fits into that process?
• How does Reliance Health approach data-driven decision making in email marketing, and what tools do you use to analyze campaign performance?
• Can you provide an example of a successful email marketing campaign you've worked on, and what made it effective?
• How does Reliance Health support the professional growth and development of its employees, particularly in the marketing department?
• What is the typical work schedule for this role, and how does Reliance Health support a healthy work-life balance for its employees?

ASSUMPTION: Applicants should focus on asking questions that demonstrate their interest in the role and their commitment to understanding the company's approach to email marketing and employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link.
• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills.
• Prepare a portfolio showcasing your email marketing campaigns, including design, content, and performance metrics.
• Research Reliance Health's mission and values to demonstrate your alignment with the company's goals.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.