Senior Email Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Email Marketing Specialist

🔹 Company: Stay Group

🔹 Location: Remote (Anywhere in the world, Kyiv)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Monitoring and maintaining high email deliverability
• Analyzing and optimizing email campaign performance
• Managing email infrastructure and technical troubleshooting
• Leading template strategy and building automated journeys
• Mentoring a team of email specialists and driving innovation

ASSUMPTION: This role requires a strong technical background and experience in high-risk verticals to tackle inboxing challenges and ensure optimal performance.

📋 Key Responsibilities

✅ Monitor and maintain email deliverability by tracking domain reputation, IP reputation, and sender scores

✅ Analyze email campaign performance using open rates, click-through rates, bounces, and unsubscribes to identify trends and drive growth

✅ Troubleshoot technical issues related to blacklisting, spam traps, and bounce management

✅ Manage email infrastructure, including IP warm-up strategies, ESP relationships, and domain authentication

✅ Lead template strategy and code execution for email templates

✅ Design and implement segmented, automated customer journeys and conversion-driven drip campaigns

✅ Mentor a team of email specialists and provide guidance on best practices

✅ Ensure compliance with GDPR, CAN-SPAM, and other relevant regulations

✅ Stay ahead of industry best practices and introduce new tools, tactics, and frameworks to the team

ASSUMPTION: This role involves a mix of technical, analytical, and leadership responsibilities, requiring a well-rounded candidate with a strong background in email marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience in email marketing, with a focus on high-risk verticals

Required Skills:

• Proven experience improving inbox placement and engagement metrics
• Strong understanding of email infrastructure design, ESPs, IP warm-up, domain pools, DNS, and feedback loops
• Experience with ESP tools (Customer.io, Iterable, eSputnik, MailChimp, or others)
• Hands-on experience with other direct channels such as SMS and app push
• Confident in crafting user communications to achieve various goals and understanding product metrics

Preferred Skills:

• Experience in the iGaming industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a solid foundation in email marketing, with a focus on high-risk verticals, and a strong understanding of email infrastructure design to excel in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $120,000 per year (Based on industry standards for mid-senior level email marketing roles in remote or Kyiv locations)

Benefits:

• Freedom to choose where to work: Remote options or in-person experience in Kyiv
• Flexibility: Flexible working hours to balance personal and professional life
• Corporate English speaking club: Improve English proficiency with regular practice and expert guidance
• A Culture That Cares: Thrive in a friendly environment with strong corporate culture
• Accelerate Your Growth: Seize career advancement opportunities in a rapidly expanding marketing company

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level email marketing roles in remote or Kyiv locations. Actual salary may vary depending on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, specializing in digital and affiliate marketing, software development, customer care, data analysis, and IT consulting for the iGaming industry

Company Size: Medium-sized company with 51-200 employees, offering a dynamic and innovative work environment

Founded: 2020, with headquarters in Barcelona, Spain

Company Description:

• Stay Group is an innovative marketing company focused on helping businesses acquire their target customers and create top-tier solutions in the iGaming and entertainment industry
• The company specializes in digital and affiliate marketing, software development, customer care, data analysis, and IT consulting
• Stay Group offers remote work options and a strong corporate culture that values employee growth and success

Company Specialties:

• Digital and affiliate marketing
• Software development
• Customer care
• Data analysis
• IT consulting

Company Website: https://www.staygroup.io

ASSUMPTION: Stay Group is a dynamic and innovative company focused on driving growth and success in the iGaming industry through its specialized services.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and oversees a small team of email specialists

Work Arrangement: Remote OK, with the option to work from anywhere in the world or join the dynamic office in Kyiv

Growth Opportunities:

• As the company scales, there will be opportunities for career advancement and professional growth
• The role offers the chance to mentor a team and drive innovation in email marketing strategies
• Working in a rapidly expanding marketing company provides exposure to various aspects of the business and potential growth paths

ASSUMPTION: This role offers a unique opportunity for mid-senior level email marketing professionals to grow both personally and professionally while making a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote-friendly with an option to work from the Kyiv office

Office Location(s): Kyiv, Ukraine

Geographic Context:

• Kyiv, Ukraine: A vibrant city with a rich history, offering a mix of modern and traditional experiences
• Remote: Work from anywhere in the world, with the freedom and flexibility to choose your workspace

Work Schedule: Full-time (40 hours per week) with flexible scheduling to balance personal and professional life

ASSUMPTION: The remote-friendly work environment offers flexibility and the opportunity to work from a dynamic office in Kyiv, catering to various preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (email marketing case study or test)
• Final interview with the Marketing Manager

Key Assessment Areas:

• Technical expertise in email marketing
• Problem-solving skills and analytical thinking
• Leadership and mentoring abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in high-risk verticals and email infrastructure design
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for the technical assessment by reviewing email marketing best practices and case studies

ATS Keywords: Email Marketing, Email Deliverability, Campaign Performance, ESP Tools, Technical Troubleshooting, Mentoring, Innovation, High-Risk Verticals, iGaming

ASSUMPTION: The application process focuses on assessing technical expertise, problem-solving skills, and cultural fit, with a strong emphasis on email marketing experience and leadership abilities.

🛠️ Tools & Technologies

• ESP Tools: Customer.io, Iterable, eSputnik, MailChimp, or others
• Email Service Providers: SendGrid, AWS SES, or others
• DNS Management Tools: DNSimple, Cloudflare, or others
• Email Marketing Platforms: Mailchimp, Campaign Monitor, or others

ASSUMPTION: The required tools and technologies are industry-standard and widely used in email marketing, with a focus on ESP tools and email service providers.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Stay Group values creativity and pushing boundaries to drive success in the iGaming industry
• Collaboration: The company fosters a collaborative work environment, encouraging teamwork and knowledge-sharing
• Growth: Stay Group prioritizes employee growth and development, offering opportunities for career advancement

Work Style:

• Dynamic and fast-paced: The company operates in a rapidly evolving industry, requiring adaptability and quick decision-making
• Remote-friendly: Stay Group offers flexible work arrangements, catering to various preferences and needs
• Data-driven: The company relies on data and analytics to inform decision-making and drive growth

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong analytical mindset and a data-driven approach to problem-solving?

ASSUMPTION: Stay Group values innovation, collaboration, and growth, offering a dynamic and data-driven work environment that caters to various work preferences and needs.

⚠️ Potential Challenges

• High-pressure environment: The role requires managing high-deliverability email campaigns and driving engagement metrics in a high-risk vertical
• Technical complexities: The role involves managing email infrastructure and troubleshooting technical issues, which may require advanced knowledge and problem-solving skills
• Remote work challenges: Working remotely may present unique challenges, such as maintaining productivity and work-life balance
• Language barriers: While English is the primary language, candidates may face language barriers when communicating with team members or clients

ASSUMPTION: This role presents unique challenges related to the high-pressure environment, technical complexities, remote work, and potential language barriers, requiring a strong and adaptable candidate.

📈 Similar Roles Comparison

• Unlike traditional email marketing roles, this position focuses on high-risk verticals and requires a strong understanding of email infrastructure design
• In the iGaming industry, email marketing plays a crucial role in acquiring and retaining customers, making this role vital to the company's success
• Career progression in this role may lead to senior marketing or management positions within the company or the broader iGaming industry

ASSUMPTION: This role differs from traditional email marketing positions due to its focus on high-risk verticals and email infrastructure design, offering unique growth opportunities in the iGaming industry.

📝 Sample Projects

• Developing and implementing a comprehensive email deliverability strategy to improve inbox placement and engagement metrics
• Designing and executing a targeted email campaign to re-engage inactive users and boost conversions
• Migrating email campaigns from an existing ESP to a new platform, ensuring seamless integration and minimal disruption to performance

ASSUMPTION: These sample projects demonstrate the technical, analytical, and leadership aspects of the role, showcasing the candidate's ability to drive growth and innovation in email marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the current email marketing landscape within the company and the team's priorities for the next quarter?
• How does the company support the professional growth and development of its email marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of email marketing campaigns, and how are they tracked and analyzed?
• How does the company approach A/B testing and optimization in email marketing campaigns?
• What are the most significant challenges facing the email marketing team in the current market, and how does the company plan to address them?

ASSUMPTION: These interview questions focus on understanding the company's email marketing strategies, team dynamics, and growth opportunities, allowing candidates to assess their fit and potential impact on the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Stay Group careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences in high-risk verticals and email infrastructure design
• Prepare for the technical assessment by reviewing email marketing best practices and case studies
• Research the iGaming industry and Stay Group's unique value proposition to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.