📌 Core Information
🔹 Job Title: Senior Email Marketing Specialist
🔹 Company: Rubrik
🔹 Location: Bengaluru, Karnataka (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing email marketing campaigns to drive engagement and pipeline growth
- Building and deploying campaigns, managing automation workflows, and analyzing performance metrics
- Collaborating with cross-functional teams to support campaign execution
- Ensuring compliance with data privacy regulations and enhancing data hygiene
ASSUMPTION: This role requires a high level of technical execution skills in Marketo and Salesforce, as well as a data-driven mindset to continuously refine and enhance email marketing efforts.
📋 Key Responsibilities
✅ Execute and optimize email marketing campaigns to drive engagement and pipeline growth
✅ Build, test, and deploy email campaigns using Marketo, ensuring best practices for deliverability, formatting, and engagement
✅ Implement segmentation and personalization strategies to enhance audience targeting and relevance
✅ Conduct A/B testing on subject lines, CTAs, and email design to optimize engagement rates
✅ Develop and maintain automated workflows (nurture programs, re-engagement sequences, onboarding campaigns, etc.)
✅ Monitor and optimize email automation to align with the customer and prospect lifecycle
✅ Analyze email performance metrics (open rates, CTRs, conversion rates, unsubscribe rates) and provide insights to improve campaign effectiveness
✅ Collaborate with Demand Generation, Product Marketing, and Sales teams to support campaign execution
✅ Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations
✅ Partner with Marketing Operations to enhance data hygiene and list segmentation
✅ Identify opportunities to improve email production processes and workflow efficiencies
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of hands-on experience in email marketing and marketing automation, preferably in a B2B SaaS company
Required Skills:
- Expertise in Adobe Marketo (Marketo Certified is a plus)
- Proficiency in Salesforce CRM (3+ years preferred)
- Strong copywriting and content optimization skills for email marketing
- Experience with reporting tools (Tableau, Looker, Adobe Analytics, etc.)
- Proficiency in G-Suite (Google Sheets, Docs, Slides, etc.)
Preferred Skills:
- Experience managing multi-touch nurture campaigns and automation workflows
- Familiarity with HTML/CSS for email design
- Knowledge of Snowflake data warehouse for data-driven segmentation
- Operational experience with lead routing, data hygiene, and lifecycle management
- Ability to mentor junior marketers and improve internal processes
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree for exceptional candidates.
💰 Compensation & Benefits
Salary Range: INR 2,000,000 - 3,500,000 per annum (Estimated based on industry standards for a Senior Email Marketing Specialist in Bengaluru)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
Working Hours: 2 PM - 11 PM IST (Hybrid work arrangement with 2 days per week on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Email Marketing Specialist in Bengaluru. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data security and cloud data management
Company Size: 1,001-5,000 employees, providing ample opportunities for growth and collaboration
Founded: 2014, with a brief history of rapid growth and expansion into global markets
Company Description:
- Rubrik is on a mission to secure the world’s data with its Zero Trust Data Security™ platform
- The company helps organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions
- Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications
Company Specialties:
- Ransomware Recovery
- Cloud Data Management
- Cyber Resiliency Solutions
- Backup and Recovery
- Ransomware Detection
Company Website: Rubrik.com
ASSUMPTION: Rubrik's focus on data security and commitment to innovation make it an attractive employer for marketing professionals seeking to make an impact in a growing industry.
📊 Role Analysis
Career Level: Senior, with opportunities for growth and mentorship within the marketing team
Reporting Structure: This role reports directly to the Marketing Centre of Excellence and works closely with the Email Marketing Manager based in the United States
Work Arrangement: Hybrid, with 2 days per week on-site and the remaining days working remotely
Growth Opportunities:
- Potential to mentor junior marketers and improve internal processes
- Opportunities to collaborate with cross-functional teams and expand skillsets
- Chance to grow with the company as it continues to expand its global presence
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern and collaborative workspace in Bengaluru
Office Location(s): 3495 Deer Creek Rd, Suite 200, Palo Alto, California 94304, US (Global Headquarters) and Kaverappa Lyout Road, Building 9, 7th Floor, Cessna Business Park, Bengaluru East, Karnataka 560103, IN (Bengaluru Office)
Geographic Context:
- Bengaluru is the capital of the Indian state of Karnataka and the third most populous city in India
- The city is a major hub for the technology industry, with a thriving startup ecosystem and numerous multinational corporations
- Bengaluru offers a high quality of life, with a mix of urban and natural environments, as well as a diverse cultural scene
Work Schedule: 2 PM - 11 PM IST, with flexible work arrangements and opportunities for remote work
ASSUMPTION: Bengaluru's vibrant tech industry and high quality of life make it an attractive location for marketing professionals seeking to advance their careers in a dynamic and innovative environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Hiring Manager
- Technical assessment and case study presentation
- Final round interviews with cross-functional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical proficiency in Marketo and Salesforce
- Data-driven mindset and analytical skills
- Strong communication and collaboration skills
- Creativity and strategic thinking in email marketing campaigns
- Alignment with Rubrik's mission and values
Application Tips:
- Highlight relevant experience and achievements in email marketing and marketing automation
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare a portfolio or case study showcasing your email marketing campaigns and their impact on engagement and pipeline growth
- Research Rubrik's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Email Marketing, Marketing Automation, Marketo, Salesforce, A/B Testing, Campaign Optimization, Data Analysis, Segmentation, GDPR Compliance, Lead Routing, Data Hygiene, Lifecycle Management, Collaboration, Process Improvement
ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize their relevant skills and experiences, as well as their alignment with Rubrik's mission and values.
🛠️ Tools & Technologies
- Adobe Marketo
- Salesforce CRM
- Tableau or Looker for data visualization and reporting
- Google Workspace (G-Suite)
- HTML/CSS for email design (optional)
- Snowflake data warehouse (optional)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers at the center of everything we do
- Innovation: We embrace a culture of continuous learning and improvement
- Integrity: We act with honesty and transparency in all our interactions
- Collaboration: We work together to achieve our goals and support each other's success
- Accountability: We take ownership of our responsibilities and deliver on our commitments
Work Style:
- Data-driven and analytical, with a focus on continuous improvement
- Collaborative and cross-functional, with a high degree of communication and coordination
- Adaptable and responsive to changing priorities and market conditions
- Results-oriented, with a strong focus on driving engagement and pipeline growth
Self-Assessment Questions:
- How do you approach segmentation and personalization in email marketing campaigns to enhance audience targeting and relevance?
- Can you provide an example of a successful A/B test you've conducted to optimize engagement rates in an email campaign?
- How do you ensure compliance with data privacy regulations, such as GDPR and CAN-SPAM, in your email marketing efforts?
ASSUMPTION: Applicants should carefully consider their alignment with Rubrik's values and work style to ensure a strong cultural fit and long-term success in the role.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing priorities in a cross-functional role
- Keeping up with the latest trends and best practices in email marketing and marketing automation
- Adapting to a hybrid work arrangement and maintaining productivity in a remote work environment
- Navigating a large and complex organization, with numerous teams and processes to learn and integrate with
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on driving engagement and pipeline growth through email marketing campaigns, rather than broader demand generation or customer success responsibilities
- Email marketing is a specialized field with unique challenges and best practices, requiring a deep understanding of the email marketing ecosystem and customer journey
- Career paths in email marketing can lead to roles in marketing automation, customer lifecycle management, or even marketing leadership, depending on the individual's skills and interests
ASSUMPTION: Applicants should consider their long-term career goals and how this role can contribute to their professional development and growth within the marketing field.
📝 Sample Projects
- Developing and executing a multi-touch nurture campaign to re-engage inactive subscribers and drive engagement with targeted content
- Conducting an A/B test on subject lines, CTAs, and email design to optimize open rates and click-through rates for a high-priority campaign
- Analyzing email performance metrics to identify trends and opportunities for improvement, and presenting data-driven recommendations to stakeholders
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Email Marketing Specialist role, showcasing the impact of data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Centre of Excellence, and how this role fits into the broader organization?
- How does Rubrik support the professional development and growth of its marketing team members, and what opportunities exist for mentorship and skill-building?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured and evaluated?
- How does Rubrik approach collaboration and communication across its global offices, and what tools and technologies are used to facilitate remote work and cross-functional teamwork?
- What are the most challenging aspects of working in a hybrid role, and how does Rubrik support its employees in maintaining productivity and work-life balance in a remote work environment?
ASSUMPTION: Applicants should use the interview process to gather information about the role, team, and company culture, as well as to demonstrate their qualifications and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Rubrik Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in email marketing and marketing automation
- Prepare a portfolio or case study showcasing your email marketing campaigns and their impact on engagement and pipeline growth
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
- If invited to interview, research Rubrik's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
