Senior Employer Branding Marketer (Japan)

📌 Core Information

🔹 Job Title: Senior Employer Branding Marketer (Japan)

🔹 Company: Digital

🔹 Location: Japan (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing & Communications

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing employer branding strategies tailored to the Japan market
• Planning and executing employee engagement campaigns and internal communications
• Creating compelling content to showcase the employee experience and company values
• Collaborating with various teams to amplify talent brand messages across channels
• Tracking and reporting on campaign performance and engagement metrics
• Supporting recruitment marketing efforts and other events as needed

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the Japanese talent landscape to effectively develop and execute employer branding strategies.

📋 Key Responsibilities

✅ Develop and implement employer branding strategies aligned with global brand guidelines and tailored to the Japan market

✅ Plan and execute employee engagement campaigns, internal communications, and culture-building initiatives

✅ Create compelling content to showcase the employee experience and company values

✅ Collaborate with HR, Communications, and Marketing teams to amplify talent brand messages across channels

✅ Track and report on campaign performance and engagement metrics, continuously optimizing for effectiveness

✅ Support recruitment marketing efforts and other events as needed

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful execution of campaigns and initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 8-15 years of experience in employer branding, internal communications, marketing, or HR communications

Required Skills:

• Excellent writing and storytelling skills in English and Japanese
• Proven experience managing multi-channel campaigns
• Familiarity with the talent landscape and work culture in Japan
• Strong project management skills
• Ability to work independently and in a remote team environment

Preferred Skills:

• Experience working with global brands
• Fluency in additional languages

ASSUMPTION: Candidates with experience in global employer branding or marketing roles may have an advantage in this position.

💰 Compensation & Benefits

Salary Range: Industry-standard salary ranges for senior marketing roles in Japan typically fall between ¥12,000,000 - ¥18,000,000 per year (approximately USD $95,000 - $143,000).

Benefits:

• Flexible work arrangement (remote OK)
• Opportunity to work with a global innovation cluster
• Potential for professional growth and development

Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, with a focus on growing Canadian businesses through the development, adoption, and deployment of Canadian-made technologies

Company Size: Small (11-50 employees), allowing for close collaboration and impact on the organization's growth and success

Founded: 2017, with a mission to accelerate clean growth, prosperity, and wellbeing through world-leading digital innovation

Company Description:

• DIGITAL is Canada’s Global Innovation Cluster for digital technologies, focusing on digital health and wellness, digital talent development, digital transformation and productivity, environmental impact and climate, Canadian IP, and digital supercluster
• They bring together businesses, academia, community, and government agencies to solve industry and society’s biggest challenges through cross-sector collaboration, Canadian IP creation, and results-based co-investment
• DIGITAL unlocks the potential of Canadian industry to lead and succeed in the digital world

Company Specialties:

• Digital technology innovation
• Digital health and wellness
• Digital talent development
• Digital transformation and productivity
• Environmental impact and climate
• Canadian IP
• Digital supercluster

Company Website: digitalsupercluster.ca

ASSUMPTION: DIGITAL's focus on collaboration and innovation makes it an attractive employer for candidates seeking to make a significant impact in the digital technology industry.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the organization's leadership team

Reporting Structure: This role may have supervisory responsibilities, overseeing junior marketing or communications team members

Work Arrangement: Remote OK, with flexible hours and the ability to work independently

Growth Opportunities:

• Potential for career advancement within the organization as it grows and expands
• Opportunity to gain experience in a global innovation cluster and work with diverse stakeholders
• Possibility to develop skills in cross-functional collaboration and project management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the organization's success.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): Japan (remote)

Geographic Context:

• Japan has a highly competitive job market, with a strong emphasis on work-life balance and employee engagement
• The Japanese talent landscape is characterized by a focus on long-term employment and internal promotions
• Japan's remote work culture is evolving, with an increasing acceptance of flexible work arrangements

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment in Japan may present unique challenges and opportunities for the successful candidate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess communication skills and cultural fit
• Case study or project presentation to demonstrate strategic thinking and campaign development abilities
• Final interview with senior leadership to discuss expectations and long-term goals

Key Assessment Areas:

• Strategic thinking and campaign development skills
• Communication and storytelling abilities in English and Japanese
• Cultural awareness and understanding of the Japanese talent landscape
• Project management and cross-functional collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in employer branding, internal communications, and marketing
• Include specific examples of successful campaigns and initiatives you've led or contributed to
• Demonstrate your understanding of the Japanese talent landscape and work culture in your application materials

ATS Keywords: Employer Branding, Internal Communications, Marketing, Campaign Management, Content Creation, Collaboration, Performance Tracking, Engagement Metrics, Recruitment Marketing, Storytelling, Bilingual Communication, Cultural Awareness, Strategic Planning, Employee Engagement, Brand Strategy, Japan, Remote Work

ASSUMPTION: The application process for this role may be competitive, with a strong focus on strategic thinking, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Content creation and management tools (e.g., WordPress, Google Docs)

ASSUMPTION: The successful candidate should be comfortable using a variety of marketing and project management tools to effectively manage campaigns and initiatives.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Impact
• Excellence
• Inclusion

Work Style:

• Results-driven and focused on achieving measurable outcomes
• Collaborative and open to feedback and input from diverse stakeholders
• Adaptable and able to work effectively in a remote, dynamic environment

Self-Assessment Questions:

• Do you thrive in a collaborative, innovative work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a proven track record of developing and executing successful marketing campaigns?

ASSUMPTION: Candidates who are strong cultural fits will be highly motivated, results-driven, and comfortable working in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a remote work environment
• Navigating the unique cultural dynamics of the Japanese talent landscape
• Balancing the need for global brand consistency with local market relevance
• Adapting to the evolving remote work culture in Japan

ASSUMPTION: The successful candidate will be proactive, resourceful, and able to overcome challenges with creativity and resilience.

📈 Similar Roles Comparison

• This role is similar to a Senior Employer Branding Manager, with a focus on the Japanese market and remote work
• Compared to other senior marketing roles, this position places a strong emphasis on employee engagement and internal communications
• Career progression may involve moving into a global employer branding or marketing leadership role

ASSUMPTION: Candidates should research similar roles and consider how their skills and experiences align with the requirements of this position.

📝 Sample Projects

• Developing and executing a multi-channel employer branding campaign to improve employee engagement and attraction in Japan
• Creating a series of internal communications pieces to showcase company values and culture to Japanese employees
• Supporting the planning and execution of a virtual recruitment event to attract top talent in Japan

ASSUMPTION: The successful candidate will have a portfolio or examples of their work that demonstrate their ability to develop and execute successful marketing campaigns.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's long-term growth and expansion plans?
• What are the key priorities for this role in the first 90 days?
• How does the organization support the professional development and growth of its employees?
• What is the team structure and dynamic like, and how does this role fit into it?
• How does the organization measure the success of its employer branding and employee engagement initiatives?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the organization's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in employer branding, internal communications, and marketing, with a focus on the Japanese talent landscape
• Prepare examples of successful campaigns and initiatives you've led or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.