Senior Employer Branding Marketer (South Korea)

📌 Core Information

🔹 Job Title: Senior Employer Branding Marketer (South Korea)

🔹 Company: Starfish Hiring

🔹 Location: South Korea (Remote)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing employer branding strategies tailored to the South Korean market.
• Planning and executing employee engagement campaigns and internal communications.
• Creating compelling content to showcase the employee experience and company values.
• Collaborating with cross-functional teams to amplify talent brand messages across various channels.
• Tracking and reporting on campaign performance, continuously optimizing for effectiveness.
• Supporting recruitment marketing efforts and other events as needed.

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong communication skills to effectively engage employees and attract top talent in the South Korean market.

📋 Key Responsibilities

✅ Develop and execute employer branding strategies aligned with global brand guidelines and tailored to the South Korean market.

✅ Plan and execute employee engagement campaigns, internal communications, and culture-building initiatives.

✅ Create compelling content to showcase the employee experience and company values.

✅ Collaborate with HR, Communications, and Marketing teams to amplify talent brand messages across channels.

✅ Track and report on campaign performance and engagement metrics, continuously optimizing for effectiveness.

✅ Support recruitment marketing efforts and other events as needed.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization to ensure the employer brand resonates with South Korean talent.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 8-15 years of experience in employer branding, internal communications, marketing, or HR communications.

Required Skills:

• Excellent writing and storytelling skills in English and Korean.
• Proven experience managing multi-channel campaigns.
• Strong understanding of the talent landscape and work culture in South Korea.
• Familiarity with employer branding strategies and best practices.

Preferred Skills:

• Experience working with global brands and tailoring strategies to local markets.
• Fluency in additional Asian languages.

ASSUMPTION: Candidates with a strong background in employer branding, marketing, or communications, along with a deep understanding of the South Korean market, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Industry standards for senior marketing roles in South Korea range from ₩80,000,000 to ₩120,000,000 per year. This estimate is based on market research and comparable roles in the region.

Benefits:

• Flexible work hours and remote work arrangement.
• Opportunities for professional growth and development.
• Competitive compensation package.

Working Hours: Full-time (40 hours/week), with flexible hours to accommodate different time zones.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Starfish Hiring operates in the consumer services sector, focusing on employee screening and drug testing services.

Company Size: Starfish Hiring is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Starfish Hiring was founded in 2016, with a mission to create a comprehensive and convenient way for employers to drug test employees.

Company Description:

• Starfish Hiring aims to make employer drug testing seamless and easy through its innovative dashboard, customizable plans, and extensive lab network.
• The company focuses on providing a positive employee experience and fostering a strong company culture.
• Starfish Hiring values collaboration, innovation, and continuous improvement.

Company Specialties:

• Drug Testing
• Employee Screening
• Drug & Alcohol Testing
• Third-Party Administrator

Company Website: http://www.starfish.com

ASSUMPTION: Starfish Hiring's focus on employee screening and drug testing services makes this role crucial in attracting and retaining top talent in the South Korean market.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in employer branding and marketing.

Reporting Structure: The Senior Employer Branding Marketer will report directly to the Global Head of Employer Branding and work closely with cross-functional teams, including HR, Communications, and Marketing.

Work Arrangement: This role is fully remote, with flexible hours to accommodate different time zones and work-life balance.

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its presence in the South Korean market.
• Opportunities to work on global employer branding initiatives and collaborate with international teams.
• Chance to develop and implement innovative employer branding strategies that drive business results.

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in employer branding and marketing within the South Korean market.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office in South Korea.

Office Location(s): The company's headquarters is located in Houston, Texas, USA.

Geographic Context:

• South Korea is a highly competitive job market, with a strong focus on employee engagement and development.
• The country has a well-educated and skilled workforce, making it an attractive market for employer branding initiatives.
• South Korea's tech industry is one of the fastest-growing in the world, presenting opportunities for collaboration and innovation.

Work Schedule: Full-time (40 hours/week), with flexible hours to accommodate different time zones and work-life balance.

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR team to discuss the role and assess cultural fit.
• Virtual interview with the Global Head of Employer Branding to evaluate skills and experience.
• Final interview with key stakeholders to discuss the role's expectations and the company's culture.

Key Assessment Areas:

• Candidates' understanding of the South Korean talent landscape and employer branding best practices.
• Candidates' ability to create compelling content and execute multi-channel campaigns.
• Candidates' communication skills and cultural fit with the company's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your experience in employer branding, marketing, or communications, as well as your understanding of the South Korean market.
• Prepare examples of your past employer branding campaigns and their results to discuss during the interview.
• Research Starfish Hiring's company culture and values to demonstrate your fit and enthusiasm for the role.

ATS Keywords: Employer Branding, Internal Communications, Marketing, HR Communications, Writing, Storytelling, Campaign Management, Talent Landscape, Work Culture, South Korea, Global Brand Guidelines, Employee Engagement, Content Creation, Cross-Functional Teams, Performance Tracking, Recruitment Marketing

ASSUMPTION: The application process for this role may involve assessments of the candidate's skills, experience, and cultural fit, as well as their understanding of the South Korean talent landscape and employer branding best practices.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, or Jira)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, or Google Workspace)
• Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
• Employee engagement and survey tools (e.g., Culture Amp, Officevibe, or Peakon)

ASSUMPTION: Candidates should be comfortable using various marketing and project management tools to effectively manage campaigns and track performance.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Starfish Hiring values teamwork and open communication to drive innovation and success.
• Innovation: The company encourages creativity and continuous improvement in all aspects of its operations.
• Integrity: Starfish Hiring is committed to maintaining high ethical standards and building trust with its employees, clients, and partners.

Work Style:

• Dynamic and fast-paced: The company operates in a rapidly evolving industry and requires employees who can adapt and thrive in a changing environment.
• Data-driven: Starfish Hiring values evidence-based decision-making and continuous performance improvement.
• Global mindset: The company operates globally and encourages employees to think beyond their immediate surroundings and consider the broader context of their work.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment, and are you comfortable with ambiguity and change?
• Are you able to balance data-driven decision-making with creative problem-solving and innovation?
• Do you have a global mindset and experience working with diverse, international teams?

ASSUMPTION: Candidates who align with Starfish Hiring's values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Navigating the unique cultural nuances and expectations of the South Korean job market.
• Balancing global brand guidelines with tailored, locally relevant employer branding strategies.
• Managing multiple time zones and coordinating with international teams.
• Keeping up with the fast-paced and ever-evolving nature of the employer branding and marketing landscape.

ASSUMPTION: Candidates should be prepared to address these challenges proactively and demonstrate their ability to adapt and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the South Korean market and requires a deep understanding of the local talent landscape and work culture.
• Compared to similar roles in other Asian markets, this position may have a stronger emphasis on employee engagement and internal communications.
• Career progression in this role may involve expanding into leadership or global employer branding positions as the company grows.

ASSUMPTION: Candidates should research the South Korean job market and employer branding landscape to understand the unique aspects of this role and how it compares to similar positions in other regions.

📝 Sample Projects

• Developing and executing a multi-channel employer branding campaign to attract top talent in the South Korean tech industry.
• Creating engaging internal communications content to improve employee engagement and retention in a fast-growing startup.
• Analyzing and optimizing the performance of employer branding campaigns to maximize their impact on recruitment and employer brand perception.

ASSUMPTION: Candidates should be prepared to discuss their past employer branding projects and explain how they approached similar challenges in this role.

❓ Key Questions to Ask During Interview

• How does Starfish Hiring plan to expand its presence in the South Korean market, and how will this role contribute to that growth?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Starfish Hiring support the professional development and growth of its employees, particularly in the area of employer branding and marketing?
• What is the company's approach to work-life balance, and how does it support employees working remotely in different time zones?
• How does Starfish Hiring collaborate with its global teams, and what opportunities are there for international collaboration and learning?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in employer branding, marketing, or communications, as well as your understanding of the South Korean market.
• Prepare examples of your past employer branding campaigns and their results to discuss during the interview.
• Research Starfish Hiring's company culture and values to demonstrate your fit and enthusiasm for the role.
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.