Senior Employer Branding Marketer (South Korea)

📌 Core Information

🔹 Job Title: Senior Employer Branding Marketer (South Korea)

🔹 Company: Digital

🔹 Location: South Korea

🔹 Job Type: Contractor

🔹 Category: Marketing & Communications

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (South Korea)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing employer branding strategies tailored to the South Korean market.
• Planning and executing employee engagement campaigns and internal communications.
• Creating compelling content to showcase the employee experience and company values.
• Collaborating with cross-functional teams to amplify talent brand messages.
• Tracking and optimizing campaign performance based on engagement metrics.
• Supporting recruitment marketing efforts and events as needed.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the South Korean talent landscape.

📋 Key Responsibilities

✅ Develop and execute employer branding strategies aligned with global brand guidelines and tailored to the South Korean market.

✅ Plan and execute employee engagement campaigns, internal communications, and culture-building initiatives.

✅ Create compelling content to showcase the employee experience and company values.

✅ Collaborate with HR, Communications, and Marketing teams to amplify talent brand messages across channels.

✅ Track and report on campaign performance and engagement metrics, continuously optimizing for effectiveness.

✅ Support recruitment marketing efforts and other events when needed.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 8-15 years of experience in employer branding, internal communications, marketing, or HR communications.

Required Skills:

• Strong writing and storytelling skills in English and Korean.
• Experience managing multi-channel campaigns.
• Familiarity with the talent landscape and work culture in South Korea.
• Proven ability to work collaboratively with cross-functional teams.
• Strong analytical skills and data-driven mindset.

Preferred Skills:

• Experience working in a global organization.
• Fluency in additional languages.
• Knowledge of digital marketing tools and platforms.

ASSUMPTION: Candidates with experience in a similar role, strong bilingual communication skills, and a proven track record in campaign management will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: Industry standard for a senior role in South Korea, ranging from ₩70,000,000 to ₩100,000,000 per year (approximately USD $57,000 to $81,000).

Benefits:

• Health insurance and retirement plans.
• Flexible work arrangements.
• Professional development opportunities.

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options.

ASSUMPTION: The salary range is based on market research for similar roles in South Korea. Benefits may vary depending on the specific contract agreement.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, focusing on clean growth, prosperity, and wellbeing through world-leading digital innovation.

Company Size: Small (11-50 employees), allowing for close collaboration and impactful contributions.

Founded: 2017, with a mission to grow Canadian businesses through digital technologies and talent development.

Company Description:

• DIGITAL is Canada’s Global Innovation Cluster for digital technologies, driving growth and innovation through cross-sector collaboration.
• The organization focuses on developing, adopting, and deploying Canadian-made technologies and digitally skilled workforces.
• DIGITAL works with industry, academia, community, and government agencies to solve industry and societal challenges.

Company Specialties:

• Digital technology innovation.
• Digital health and wellness.
• Digital talent development.
• Digital transformation and productivity.
• Environmental impact and climate.
• Canadian IP and digital supercluster.

Company Website: digitalsupercluster.ca

ASSUMPTION: DIGITAL's focus on collaboration and innovation creates an environment where employees can make a significant impact on Canada's digital future.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Head of Marketing and Communications.

Reporting Structure: This role will work closely with the HR, Communications, and Marketing teams, collaborating with various stakeholders across the organization.

Work Arrangement: Remote work with a focus on South Korea, requiring occasional travel to Vancouver, Canada (headquarters).

Growth Opportunities:

• Potential to expand the role's scope based on performance and organizational needs.
• Opportunities to work on high-impact projects and initiatives within the digital supercluster.
• Possibility to grow within the organization as it expands its presence in South Korea and other global markets.

ASSUMPTION: This role offers significant growth potential as DIGITAL continues to expand its global footprint and influence in the digital technology sector.

🌍 Location & Work Environment

Office Type: Remote work with occasional travel to the Vancouver headquarters.

Office Location(s): Vancouver, British Columbia, Canada (headquarters).

Geographic Context:

• South Korea's dynamic tech industry and competitive job market.
• Vancouver's thriving tech scene and multicultural environment.
• Opportunities to collaborate with global teams and stakeholders.

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options, allowing for a healthy work-life balance.

ASSUMPTION: The remote work arrangement and flexible hours enable a better work-life balance, while occasional travel to Vancouver provides opportunities for face-to-face collaboration and cultural exchange.

💼 Interview & Application Insights

Typical Process:

• Online application review.
• Phone or video screening with the HR team.
• Virtual interview with the hiring manager and relevant stakeholders.
• Final interview with the Head of Marketing and Communications.
• Background check and offer extension.

Key Assessment Areas:

• Cultural fit and understanding of DIGITAL's mission and values.
• Communication skills and ability to work collaboratively with cross-functional teams.
• Strategic thinking and problem-solving abilities.
• Campaign management experience and data-driven mindset.
• Adaptability and comfort working in a remote, global environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the South Korean talent landscape and employer branding trends.
• Showcase your ability to create engaging content and manage multi-channel campaigns.
• Prepare examples of your past work that illustrate your creativity, strategic thinking, and data-driven approach.

ATS Keywords: Employer Branding, Internal Communications, Marketing, HR Communications, Content Creation, Campaign Management, Storytelling, Bilingual Communication, Employee Engagement, Collaboration, Performance Tracking, Recruitment Marketing, Cultural Initiatives, Digital Marketing, Strategic Planning, Talent Branding, South Korea, Global Brand Guidelines, Employee Experience, Company Values, Cross-Functional Teams, Data-Driven Optimization.

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, communication skills, and cultural fit for this role, as well as their understanding of the South Korean talent landscape and employer branding best practices.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, or Microsoft Project).
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, or Google Workspace).
• Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social).
• Analytics and reporting tools (e.g., Google Analytics, Tableau, or Power BI).
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, or Google Workspace).

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience in marketing or communications roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous learning.
• Collaboration: Working together to achieve common goals.
• Integrity: Acting with honesty and transparency.
• Inclusion: Fostering a diverse and inclusive work environment.
• Impact: Making a meaningful difference through our work.

Work Style:

• Adaptable and comfortable working in a remote, global environment.
• Strong communication skills and ability to work collaboratively with cross-functional teams.
• Data-driven mindset and commitment to continuous improvement.
• Strategic thinking and ability to balance multiple priorities.

Self-Assessment Questions:

• How do you align with DIGITAL's company values, and can you provide examples of your commitment to these principles in your past work?
• How comfortable are you working in a remote, global environment, and what strategies do you use to build effective relationships with remote colleagues?
• How do your work style and preferences contribute to a positive and productive team dynamic?

ASSUMPTION: Candidates who demonstrate a strong fit with DIGITAL's company values and work style will be well-positioned to succeed in this role and contribute to the organization's mission.

⚠️ Potential Challenges

• Managing time zones and coordinating with global teams.
• Balancing the demands of employer branding, internal communications, and recruitment marketing efforts.
• Adapting to the unique cultural nuances and work environment in South Korea.
• Occasional travel requirements for meetings and events in Vancouver, Canada.

ASSUMPTION: Successful candidates will be adaptable, comfortable working in a global environment, and able to balance multiple priorities and time zones effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on employer branding and internal communications within a global digital innovation cluster.
• Similar roles in other organizations may focus more narrowly on employer branding, recruitment marketing, or internal communications.
• This role offers the opportunity to work at the intersection of these disciplines and contribute to DIGITAL's mission of driving growth and innovation through digital technologies.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in digital technology and innovation.

📝 Sample Projects

• Developing and executing a multi-channel employer branding campaign to increase employee engagement and retention in South Korea.
• Creating a series of internal communications pieces that highlight DIGITAL's impact on Canadian businesses and the digital technology sector.
• Collaborating with the recruitment team to create targeted content that attracts and retains top talent in South Korea.

ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of this role and the impact it can have on DIGITAL's mission and success.

❓ Key Questions to Ask During Interview

• How does this role fit into DIGITAL's overall strategy for growth and innovation in South Korea and globally?
• What are the most significant challenges facing the employer branding and internal communications efforts in South Korea, and how can this role address them?
• How does DIGITAL support the professional development and growth of its employees, particularly in a remote work environment?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does DIGITAL foster a culture of collaboration and inclusion, particularly in a global and remote work environment?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the organization's strategy, culture, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the DIGITAL careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past work that illustrate your creativity, strategic thinking, and data-driven approach.
• Follow up with the HR team one week after submission to confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.