📌 Core Information
🔹 Job Title: Senior Event Marketing Manager
🔹 Company: Podium
🔹 Location: Lehi, Utah
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated trade show strategies
- Cross-functional collaboration with marketing, sales, and product teams
- Performance-driven execution with a focus on ROI and pipeline goals
- Brand representation and on-site event management
- Post-event insights and optimization
ASSUMPTION: This role requires a high level of strategic thinking, execution, and collaboration to drive measurable results across multiple channels and teams.
📋 Key Responsibilities
✅ Own and execute Podium’s trade show program with an integrated marketing approach
✅ Identify and prioritize trade shows based on business goals and market dynamics
✅ Manage logistics, operations, and vendor relationships for seamless event execution
✅ Drive measurable outcomes by aligning trade shows to pipeline goals and sales enablement strategies
✅ Collaborate with cross-functional teams to develop cohesive campaign assets, messaging, and follow-up strategies
✅ Deliver an exceptional on-site brand experience and maintain consistency across branded materials
✅ Lead debriefs and performance reporting to optimize future event strategy
ASSUMPTION: This role requires a strong understanding of event marketing, cross-functional collaboration, and performance metrics to succeed.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 4-7 years of event marketing experience with a focus on trade shows and cross-functional collaboration
Required Skills:
- Proven track record of delivering measurable outcomes tied to pipeline and lead generation goals
- Strong critical thinking and strategic planning skills
- Ability to move quickly, solve problems independently, and push for innovation and efficiency
- Performance-oriented mindset with a solid grasp of event ROI and campaign attribution
- Excellent communication and collaboration skills
- Familiarity with CRM, marketing automation, and event management platforms
Preferred Skills:
- Experience with Podium’s products and services
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in event marketing and a strong performance-oriented mindset will thrive in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Event Marketing Manager with 4-7 years of experience in the Software industry in Lehi, Utah)
Benefits:
- Open and transparent culture
- Life insurance, long and short-term disability coverage
- Paid maternity and paternity leave
- Fertility benefits
- Generous vacation time, plus three 4-day summer holiday weekends
- Excellent medical, dental, and vision benefits
- 401k Plan with competitive company matching
- Bi-annual swag drops with cool Podium gear and apparel
- A stellar HQ (Utah) gym with local professional coaches and classes offered
- Onsite HQ (Utah) child care center, subsidized for employees
- Additional benefits for fully remote employees
Working Hours: Full-time, Monday-Friday
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- Podium is an all-in-one AI-powered lead conversion and communication platform for local businesses
- Founded in 2014, Podium aims to modernize the way local business gets done by providing a multi-product platform
- The company offers services such as online reviews, reputation management, review analytics, customer interactions, and text marketing
Company Specialties:
- Online Reviews
- Reputation Management
- Review Analytics
- Customer Reviews
- Small Business Reviews
- Customer Interactions
- Customer Engagement
- Local Business
- Collect Payments
- Text Marketing
- SMS Marketing
Company Website: https://www.podium.com
ASSUMPTION: Podium's focus on local businesses and AI-powered solutions sets it apart in the software industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site, with the requirement to come into the office Monday-Friday
Growth Opportunities:
- Potential to influence cross-functional campaigns and shape Podium's market presence
- Opportunities to grow within the marketing department or explore other areas of the business
- Chance to work with a collaborative and execution-focused team with high standards
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Podium's event marketing strategy.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Lehi, Utah (with additional offices in Melbourne, Australia)
Geographic Context:
- Lehi, Utah is part of the Salt Lake City metropolitan area and is known for its tech industry
- The area offers a mix of urban and outdoor recreational opportunities
- Lehi has a semi-arid climate with four distinct seasons
Work Schedule: Full-time, with the requirement to come into the office Monday-Friday
ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with the company's headquarters and teams.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager or a panel of team members
- Final interview with the Head of Marketing or a senior leader
Key Assessment Areas:
- Event marketing strategy and execution
- Cross-functional collaboration and communication skills
- Performance metrics and data-driven decision-making
- Cultural fit and alignment with Podium's operating principles
Application Tips:
- Highlight relevant event marketing experience and achievements
- Tailor your resume and cover letter to emphasize your understanding of Podium's products and services
- Prepare examples of successful event marketing campaigns you've led or contributed to
ATS Keywords: Event Marketing, Trade Show Management, Cross-Functional Collaboration, Performance Metrics, Budget Management, Strategic Planning, Critical Thinking, Communication Skills, CRM Familiarity, Marketing Automation, Event Management Platforms, Lead Generation, Brand Representation, Audience Engagement, Problem Solving, Innovation, Efficiency
ASSUMPTION: Applicants should emphasize their relevant event marketing experience and demonstrate a strong understanding of Podium's products and services to increase their chances of success.
🛠️ Tools & Technologies
- CRM (e.g., Salesforce, HubSpot CRM)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Event management platforms (e.g., Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and platforms will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Performance-driven
- Integrity
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and performance-oriented
- Innovative and adaptable
- Customer-focused
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working cross-functionally and collaborating with various teams?
- Do you have a strong performance-oriented mindset and a data-driven approach to decision-making?
- Are you innovative and adaptable, with a focus on continuous improvement?
- Do you have a deep understanding of and passion for Podium's products and services?
ASSUMPTION: Candidates who align with Podium's values and work style will be more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of various stakeholders, including marketing, sales, and product teams
- Adapting to changes in market dynamics and event trends
- Working with tight deadlines and budget constraints
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role is more strategic and performance-driven than traditional event planning positions
- It requires a stronger focus on ROI, pipeline goals, and cross-functional collaboration
- Career progression may involve moving into a director or manager role within event marketing or exploring other areas of the business
ASSUMPTION: Understanding the strategic and performance-driven nature of this role is crucial for successful applicants.
📝 Sample Projects
- Developing and executing a multi-channel campaign for a major industry trade show
- Optimizing event budget allocation based on performance metrics and ROI analysis
- Collaborating with cross-functional teams to create cohesive campaign assets and messaging
ASSUMPTION: These sample projects highlight the strategic, cross-functional, and performance-driven nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and revenue strategies at Podium?
- What are the biggest challenges facing the event marketing team currently, and how can this role address them?
- How does Podium support the growth and development of its event marketing team members?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Podium measure the success of its event marketing efforts, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a desire to understand its nuances.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant event marketing experience and understanding of Podium's products and services
- Prepare examples of successful event marketing campaigns you've led or contributed to
- Follow up with the hiring manager or HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
