🔹 Job Title: Senior Event Marketing Manager
🔹 Company: Emburse
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (with 35%-50% travel)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams across different time zones.
✅ Partner with demand gen marketing team, BDRs, Sales, and broader Marketing counterparts to build an integrated field events plan to drive pipeline generation and brand awareness.
✅ Cross-collaborate with supporting marketing functions including creative, demand, communications, and web to execute the overall events strategy.
✅ Lead and oversee execution of virtual and in-person field events, including tradeshows, industry, and partner events globally.
✅ Manage the field events calendar; proactively review existing events and identify additional industry tradeshows, events, and sponsorship opportunities that will impact pipeline and brand awareness.
✅ Develop creative ideas to expand brand recognition and drive interaction at events, including design elements, activities, and more.
✅ Develop and implement new processes that drive event success.
✅ Manage and track events budget and spend.
✅ Measure and report on event-generated and influenced pipeline building activities to understand contribution to pipeline health and evaluate marketing effectiveness/return on investment.
✅ Manage branded company swag strategy, including sourcing, distribution, and storage.
ASSUMPTION: This role may require working non-standard hours to accommodate global events and meetings.
Education: Bachelor’s degree
Experience: 4+ years of proven experience in a B2B marketing and events role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the software development industry may have an advantage in this role.
Salary Range: CAD 100,000 - CAD 140,000 per year (based on industry standards for a Senior Event Marketing Manager in Toronto)
Benefits:
Working Hours: Full-time (40 hours/week) with flexible hours to accommodate global events and meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
Industry: Software Development (specifically, travel and expense management)
Company Size: Medium (501-1,000 employees) - Emburse offers a collaborative and dynamic work environment with ample opportunities for growth and learning.
Founded: 2015 - Emburse has grown significantly since its founding and now serves over 12 million finance and travel leaders worldwide.
Company Description:
Company Specialties:
Company Website: https://www.emburse.com/
ASSUMPTION: Emburse's focus on innovation and forward-thinking makes it an attractive employer for candidates seeking a dynamic and growth-oriented work environment.
Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to make a substantial impact on Emburse's event marketing strategy.
Reporting Structure: The Senior Event Marketing Manager will report directly to the VP of Marketing and work closely with various marketing teams, sales, and other departments.
Work Arrangement: On-site with 35%-50% travel - This role requires frequent travel to attend and manage global events.
Growth Opportunities:
ASSUMPTION: This role offers excellent growth potential for candidates looking to advance their careers in event marketing within a dynamic and growing organization.
Office Type: Modern, collaborative office space with amenities such as a fully-stocked kitchen, game room, and wellness room.
Office Location(s): Toronto, Ontario, Canada (with global offices in Dallas, Barcelona, London, Frankfurt, Sydney, and Montreal)
Geographic Context:
Work Schedule: Full-time (40 hours/week) with flexible hours to accommodate global events and meetings
ASSUMPTION: The Toronto office offers a dynamic and collaborative work environment with ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Event Marketing, B2B Marketing, Project Management, Analytical Skills, Creative Problem-Solving, Cross-Functional Collaboration, Budget Management, Salesforce, Communication Skills, Data-Driven Mindset, Process-Oriented, Brand Awareness, Pipeline Generation, Event Strategy, Relationship Building
ASSUMPTION: Emburse's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and objectives.
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required. Candidates should be willing to learn and adapt to new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Emburse's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
ASSUMPTION: Candidates should research similar roles and industry trends to better understand the unique aspects of this position and how it aligns with their career goals.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
ASSUMPTION: Asking thoughtful and engaging questions demonstrates your interest in the role and commitment to understanding the company's objectives and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.